A Review of Neil Patel’s 3 Biggest Growth Hacks – ShoeMoney

Search for anything related to marketing or SEO in Google, and you are likely to come across a website, blog post, podcast or video that has Neil Patel in it.

I’ve personally had the pleasure of being friends with Neil for over ten years now, and it’s been awesome to watch what he’s been able to do  with his brand over the years, while also helping others not only get started with businesses of their own, but also to help existing entrepreneurs scale their businesses and brands in the process.

As mentioned in this recent article on Neil Patel that reviews his marketing strategy, one of the reasons why he is so well-known and liked within the industry is that he is very open about himself, his business, and how others can apply such methods into their own ventures to find more success.

Through his sites and blogs, Neil has discussed nearly every business or marketing topic under the sun, which makes him a very easy target for mentions, profiles, case studies and more.

With that in mind, just like how we’ve profiled different entrepreneurs and success stories on this blog before, it’s time for our next one! Today we are going to highlight some of the biggest growth hacks and marketing tips that Neil Patel has been known for over the years.

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Growth Hacking the Concept of Growth Hacking

The phrase “growth hacking” is one that we often hear in the industry, but if you had to explain it’s meaning to someone, what would you say?

I think the first growth hacking tip that we can highlight from Neil, is that he has a full resource article on his site focusing on growth hacking — which also coincidently ranks #1 in Google for the exact phrase as well.

And getting back to the first question on how to best define what “growth hacking is”… well, Neil has a several thousand word article on that as well.

For the sake of time and interest, the article went on the say the following:

The phrase “growth hacker” was coined by Sean Ellis in 2010. When I asked Sean why he felt the need to coin a new phrase he said that it stemmed from his frustration when hiring replacements for himself.

“A growth hacker is a person whose true north is growth.”

Now that you have a better understanding of what growth hacking is… let’s move onto the list!

#1 – Provide Value for Free and Ask for Nothing in Return

While everyone is trying to figure out how they can make a quick buck and bring in high-paying customers to increase revenue, the value in giving something away for “free” is often overlooked.

If something for free, it will likely get the attention of a lot more people. It will also bring in new interest and exposure to something that otherwise might not have been seen at all.

A perfect example of this would be a candy stand in the middle of the mall. To increase activity and engagement, such stands will often hand out free samples of candy or chocolate to people passing by, in hopes that they will like what they see, and then make a purchase.

It’s a small investment of time and costs, but it can bring in lots of new customers and revenue when done correctly. 

On the flip side, there are many online marketing tools and solutions that offer a free trial, but a credit card is often required. This is not an example of offering something for free and asking for nothing — but it is still a good way to pre-screen customers and generate new sales.

However, to take advantage of the “free” business model, one must find a middle ground between the two while also being able to offer something of value to an audience, and then generate some form of business in the long run.

How Neil Applied this into this own business and brand:

As previously mentioned, SEO and marketing tools are all over the place, and every site owner and marketer wants to have access to them. However, the problem is that many of them cost at least $100+ a month, and when a trial is offered, they often require a credit card.

With this in mind, Neil followed his own growth hacking advice and created UberSuggest, an SEO tool that everyone wants and would find value in. The best of all of this is, that Neil created it and invest a ton of money into the building of it, then gave it away to his audience for free.

This was part of his strategy that leverages the power of free content into brand awareness and immense traffic to his site.

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The results speak for themselves, as Ubersuggest has about 203K unique visitors per month and a traffic value of $464K. And this is according to Ahrefs, a direct (and paid) competitor of Ubersuggest.

#2 – Leverage the Power of Podcasts

Podcasts are a big buzz lately. Not only is everyone listening to podcasts, but it seems like everyone is starting one of their own as well. If you happen to notice, this also answers growth hack #1 of providing value for free.

Much like television and movies, podcasts can easily fall into the general audience category, or go in any direction that the podcaster likes. However, for this to be worthwhile for the brand, it needs to serve a purpose and provide real value to your audience — specifically, your target audience.

In fact, thinking of ways to better cater to the needs of my own audience, I even came out with a podcast of my own called Rise of the Entrepreneur. Ironically, one of the very first episodes was with Neil Patel, in which we talked in great detail about the power of content creation and SEO — which is something both of our audiences are definitely interested in. 

And, as a podcaster myself, I can tell you that it’s really about the content, reach and branding — and not about making money.

It doesn’t matter how big or small your target audience is, as long as you have something of value to them, and can continually convert new visitors into paying customers. All markets are large and small, but the targeting of that audience matters most.

How Neil Applied this into this own business and brand:

This is something Neil can vouch for as well, as his Marketing School Podcast is listened to by millions, but he isn’t trying to cash in with commercials and sponsors.

Instead, it’s all about further building his brand, while also catering to the needs of his existing audiences and also reaching new ones — which then are more likely to spend money on his site or with his consulting or digital marketing agency.

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#3 – The Power of Referrals and Word of Mouth

Think back before we were all using the internet for everything. How did you find out about the best TV shows, movies, products, and sales? It was likely through family and friends — and even more importantly, those personal recommendations meant a whole lot more than Google or social media recommending something.

With this in mind, it’s extremely important for businesses and brands to have loyal customers that help promote their products and services for them. Not just to bring in new sales outside of traditional marketing efforts, but to bring that personal touch and real customer referrals into the mix.

Thanks to the power of affiliate marketing, referral marketing and in-content mentions are now easier to set up and acquire than ever before. Even better, with a paid compensation model in place, more bloggers and individuals are open to sharing their thoughts and opinions on different products and services as well.

Just as important as positive feedback and word of mouth referrals, negative feedback goes a long way as well. No matter what type of brand or business you are running today, it’s important to make sure you are focusing time and effort on both of these key areas.

How Neil Applied this into this own business and brand:

Word of mouth marketing works in many different ways, and it’s often hard to tell where and how well it’s working. However, something fun and unique that Neil did with this growth hacking method, was paying Instagram influencers to take part in his “Who is Neil Patel?” marketing campaign.

In short, Neil was able to increase is name search in Google by 71% as a result of this campaign and his word of mouth marketing efforts. You can read up on the full case study here.

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Three Ways to Growth Hack Your Way to Success

As you can see through each of the growth hacking tips laid out above from Neil Patel, there are plenty of ways to start using such methods and plans of attack to improve your existing business, while also growing it to new levels and providing more value to your customers in the process.

And best of all, these methods aren’t really all that amazing or secret, it’s really just a matter of putting in the time, work, and effort to efficiently apply them to your own business. Take a second look at the article above and read through how each of these methods were applied to Neil’s own businesses or marketing efforts, and then consider how you can implement the same into your brand or day to day operations.

To learn more about each of the recommended growth hacking tips from Neil Patel, be sure to head over to his blog to discover the other five growth hacking tips we didn’t cover in this article.

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