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Category: Affiliate & Affiliate Marketing

Key Takeaways from the Influencer Marketing Show Global

#IMSGLOBAL21 featured speakers and panelists from all sectors providing their forecasts and views on the influencer industry. Here are our top highlights.

The Influencer Marketing Show was back with a bang last week, a jam-packed agenda filled with insights, trends and discussions from global brands, creators and agencies. Influencer marketing certainly stepped up to the mark during the pandemic, keeping audiences entertained, informed and, most importantly, connected throughout lockdown and international restrictions. We have collated key takeaways from the show set to shape and inform the future of influencer marketing.

1. Freedom within a framework

The balance between advising influencers on brand guidelines versus micromanagement of campaign content remains a sticking point within influencer collaborations. The difficulty arises when brands want too much control or influencers request direction from a brand. The art of forming a creative brief that conveys brand recommendations and enables influencer creativity has been branded as allowing freedom within a framework. TikTok creator content outperforms ad content in three ways: ad recall, finish rates and audience engagement, as the creator is able to optimize the audience they have invested their time and efforts into cultivating. Brands and influencers need to talk to and respect one another; long-term relationships and ambassadorship programs return brand success and revenue, as both parties have a nuanced understanding of one another – driving and empowering better content, consumer experience and brand trust.

2. A gap in the market: Anticipating the rise of audio

The growth of audio, from music to podcasting, looks set to be another avenue for brands and influencers to tap into and engage with audiences. While podcast consumption was expected to decline due to the hiatus in daily commuting during lockdowns, conversely, the demand for audio has soared, enabling the market to diversify via apps such as Clubhouse and Stereo. The largest audience for audio is currently millennials, followed by Gen-Z. TikTok recognized this opportunity and unveiled a free commercial music library for users, offering the first default sound on social media platforms. Facebook is also set to rollout new audio features: live audio rooms, soundbites and podcasts. The rise of audio coincides with the human need for community and interaction under national restrictions, providing a social connection during a time of unease and uncertainty. Just as TikTok provides entertainment and escapism with short-form video content, audio provides a long-form alternative that requires less investment from a consumer, without the need to watch, focus or stare at a screen.

3. Tap into an existing market with TikTok

With over 1 billion global users active on TikTik, it is clear to see why brands are looking to invest in the platform. However, with a content led algorithm (as opposed to social metric led) and the scarcity of commercialization options, it can be difficult for brands to gain momentum on the app. The premise is that TikTok is a community positive and inclusive space, augmented by its slogan, “Don’t make ads, make TikToks.” Brands are encouraged to leverage existing TikTok content by intercepting social culture and searching how consumers are already engaging with their brand. These insights are publicly available by searching hashtags. The popularity of Pinterest, which has seen a 60% increase in searches YoY, also resonates with leveraging existing content, as brands can see how consumers are using their products in real-time to truly understand and connect with their customer base.

4. It is now considered authentic to promote ads

Audiences are attuned to and happy for their preferred social content creators to promote ads, as long as it is in keeping with their personal interests and values. Creators are dedicated to curating a grid that inspires followers and generates consistent engagement. The onus is on the influencer to select brands that align with their true values and interests to sustain authenticity and audience trust. Social media users are looking to follow persons of influence, and often seek out those who can provide circumstantial support e.g. DIY and house renovation, upcoming weddings and pre- and post-natal advice. As reported by the Global Web Index, it is now understood that just under 3 in 10 adults globally use social media for brand discovery and research. Social media resulted ahead of traditional search engines for brand discovery, and on a par for brand research at 47% among Gen Z audiences.

5. ‘Always-on’ improves ad recall

Influencer marketing is not a one-size fits all approach. Test and learn activity is key to developing a strategy that generates positive return on investment. 20-30% of influencer budgets should be deployed for test activity. By identifying successful collaborations, long-term partnerships or reactivations will drive ad recall substantially. Just as a brand wants to ensure consumer loyalty, this need remains the same with influencer authenticity. If a creator talks about a product on several occasions, there is a subconscious affinity with the brand that boosts ad recall and purchase intent. Short notice campaigns or one-off agreements reduce the pool of influencers available to create, leading to common delays such as exclusivity agreements, schedule conflicts and rush fees.

As always, the Influencer Marketing Show Global provided fantastic insights and foreshadowed exciting opportunities for the influencer space. With a wide range of panelists and experts in the industry, the event is a must-watch. You can find all webinar content here.

Contact our Publisher Management team  to learn more about influencer partnerships for your affiliate program.

New to website building and need help

New to website building and need help


Hello I’m Mikoschele,

I’m pretty new to the website creation or building thingy. And I’m trying to create a decent profile for my passion project Arechnocadia.

I recently came to a problem when I tried to further play with the domain I bought and the website I was working on.

You see https://www.arechnocadia.com/ was built on wix as I found it to be only a test on how far I can go for my first try, but the more I worked on it the more I fallen In love with the creation and the profiling I did for my Project over an website.

So, I tried harder and looked further and found the problems with wix and their poor interaction with the customer. The lack of freedom or creativity.

I was thinking of transferring the domain and building my own webpage. Got inspiration by somebody doing it completely coded.

But I right now have no idea which is best for the website, as I don’t want to be shackled by dumb things I did in the past.

I’m right now looking for a way to create and host my own webpage in an easy and freeway.

I came over a post today https://www.reddit.com/r/webhosting/comments/j6xijc/how_to_transfer_wix_website_to_another_host/

Talking about transfer and I wanted to see, if there are things, I need to consider for future action to be able to go smoothly.

I’m not that knowledgeable about website creating or coding, but I’m quite interested in this topic so getting in debt into it is what I’m looking forward too.

P.S: I was considering using wordpress.org, but I don’t know anything and would just look up on how to host build and create a website. (Has wordpress.org any shackles or downsides I need to consider? Or do you know any alternatives?)

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How to Create Multiple Streams of Income from Home

How to Create Multiple Streams of Income from Home

There are so many ways to make extra cash, from affiliate marketing to renting out your parking space.

Free Book Preview
Six-Figure Freelancer

This book will equip you with effective strategies and tools to help you reach your full potential as a freelancer and achieve financial prosperity.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


There are lots of ways to make extra money from home. Most require a computer and access, and every now and then, you’ll have to find some extra space in your house to set up shop, so to speak. With people forced to stay home, making extra money while hunkered down has become a hot topic among YouTubers and , but is it really that easy to generate that extra income? You’ll be surprised at the simplicity of these ideas.

Let’s start with a simple concept — selling the stuff you no longer want.

Sort of like a yard sale

Internet auction giant is just one of many online auction sites providing a facility for people and businesses to sell whatever they want. There are some restrictions on what can be sold but they are unlikely to get in your way if you are selling items you don’t need or use.

For example, that coat you bought and have only worn once; somebody out there will love it and buy it from you. You might have old toys lying around that the kids no longer play with, or even valuable items that sit in a drawer and you don’t think about.

The process is simple. Sign up for an account and start selling. Take a picture, pick the category, describe your item, set a price. That’s it. It’s there for millions of potential buyers to see. The fees are a small percentage, and you could even start a selling certain types of items.

Related: Work From Home: 15 Options to Earn Extra Money

Take part in surveys

One method of making extra cash is to sign up for online survey sites. You will be asked to take part in surveys by brands who are researching their market. You’ll be paid a small fee — usually, it’s about $1 but sometimes more. The surveys typically only take a few minutes to complete.

It may not sound like a great money-making idea and it is not going to make you rich, but it is a good way of making a few extra dollars in your spare time. Some sites send you an item to test and review — and you keep the item rather than being paid.

Rent out your parking space

Do you live close to a town or city where commuters travel? Or perhaps near a railway station or airport? These are places where parking a car can be expensive, even for a day. If you do live in such a location and have off-street parking you don’t use, why not offer it for rent?

This is a perfectly legal and potentially lucrative way of using your driveway or parking space to make money. People will pay a sensible daily rate for a guaranteed space close to a city or town center. If taking a flight, they will pay good money to have their car somewhere safe and close to the airport. Same with rail travelers. Check out this idea as it could become a source of decent regular income.

Become a freelancer

Businesses outsource work more than ever before. Freelancers can be writers, designers, computer programmers, app developers and social media managers, among others. What skills do you have that may appeal to a business?

There is a demand for bookkeepers and virtual assistants. Some businesses even outsource their customer care, engaging freelancers to answer emails and perhaps telephone inquiries.

This is a fast-growing area of commerce and tons of websites advertise freelance jobs. It’s worth having a look if you have skills that may appeal to businesses. It could even become your full-time job with all the perks of working from home.

Related: What I’ve Learned After Paying More Than $1 Million to Freelancers

Become an affiliate

Do you have a blog or a website with a decent following? Do you have a popular Instagram account? If so, why not look at affiliating with brands that are relevant to your subject? It’s a simple concept. You use your blog and social media accounts to promote a brand, and whenever any of your readers click through via the link you post on your accounts, you get a commission payment.

Affiliate marketing is fast becoming the way forward for many in commerce and industry, so get in now if you already have a popular online medium, or start one to build and become an affiliate.

These are just a few of the ways you can start making money from home. Dig in and see how you can boost your income.

Most Reliable Hosting Company Sites in April 2021


See full table

Choopa.com had the most reliable hosting company site in April 2021, heading the table for the fifth time in the past 12 months. The top five sites each responded to all of Netcraft’s requests, but Choopa.com’s average connection time of just 3ms wins it the top spot. The host offers a range of services including cloud hosting, dedicated hosting and colocation in its own primary facility in Piscataway, New Jersey as well as other facilities in Los Angeles, Amsterdam, and Tokyo.

Second place this month goes to Rackspace, narrowly behind Choopa.com with an average connection time of 6ms. Rackspace has appeared in the top 10 for five consecutive months, four of which placed it in the top three. Rackspace provides a wide variety of cloud services from its global network of over 50 locations across five continents.

dinahosting completes the top three for April. dinahosting offers its services from Interxion, in Madrid, and customers can choose from a range of cloud and managed solutions as well as register domain names. Swishmail and Flexential also responded to all of Netcraft’s requests in April, and appear in 4th and 5th place.

Linux remains the dominant choice of operating system among the top 10 in April, being used by nine of the top 10 sites. FreeBSD also makes an appearance at 6th place with NYI.

Netcraft measures and makes available the response times of around twenty leading hosting providers’ sites. The performance measurements are made at fifteen minute intervals from separate points around the internet, and averages are calculated over the immediately preceding 24 hour period.

From a customer’s point of view, the percentage of failed requests is more pertinent than outages on hosting companies’ own sites, as this gives a pointer to reliability of routing, and this is why we choose to rank our table by fewest failed requests, rather than shortest periods of outage. In the event the number of failed requests are equal then sites are ranked by average connection times.

Information on the measurement process and current measurements is available.

Can you set up ssl for a domain that’s not pointinf to your server yet?


Looking to swap server setup but want minimum downtime. If I used certbot to install ssl for domain x and then pointed the domain nameservers to this server sometime later, would the ssl work fine?

Also one more question, when I install ssl with certbot do I have to input both www.domain.com and domain.com or does it automatically set up the www ssl if I do just domain.com? Only used letsencrypt a while ago and I believe it automatically set up ssl for www upon installation of domain.com

Thanks!

How I Invest my Money

How I Invest my Money

I’ve seen several friends lose thousands of dollars since the year started.

It wasn’t because of job loss. It wasn’t because of the pandemic.

It was because they invested everything they had into stocks like GameStop and AMC. And I saw this happen last week with Dogecoin.

By the time the general public starts investing, it’s already too late. They’re left holding the bags.

It’s easy to make fun of these people, but here’s how I see it. 

  • Some people were never taught anything about money.
  • Society has trained us that it’s not appropriate to talk about money.
  • They don’t see other paths to wealth. They’re desperate. 

Social media has made it easier than ever to get caught up in hype bubbles!

If you click on one GameStop video or article, then the social media algorithms will keep sending you more of them.

You get sucked into this bubble of confirmation bias.

People have asked me over the years about how I invest my money.

I’ve always been hesitant to talk about it because of imposter syndrome. I’ve never had any formal training in investments. 

I had to learn about investing the hard way. Here are some mistakes I’ve made along the way.

  • I wrote in detail about how I lost money in cryptocurrency.
  • I bought a ton of Apple and Amazon stock in 2009… and I sold them in 2011.
  • I didn’t know how retirement vehicles worked. I invested after taxes money for years rather than invest directly into my retirement accounts. 

Over the past decade, I’ve devoured countless sources of information in regards to investing, and feel comfortable enough now to talk about it.

So I’m going to share my personal portfolio and my thought process behind it.

This is the article that I wish I had to guide me years ago.

A few notes:

This is for informational purposes only and not investment advice. It’s intended to show you how I approach managing my money. Any investment comes with risks. Do your own research.

And second, you have to figure out what works best for you. I don’t know your goals. I don’t know your financial situation or how old you are. I want to plant some seeds with this article, and you can do more research on your own.

Where I Invest My Bread

Here’s a peek at my personal portfolio.

This doesn’t include assets from my businesses. 
The % changes daily because of volatility in Crypto and the Stock market. 

Cash

The inflation rate is now around 2.5%. It’s possibly higher since the government keeps printing money.

This means your money in the bank is losing value.

I keep enough in the bank for my day-to-day, and we have some savings for our wedding. Experts recommend 6 to 12 months of living expenses saved up.

Hopefully, the pandemic woke everyone up to the importance of an emergency fund. An emergency fund makes your financials more robust.

I can’t think of too many emergencies that can’t be solved with credit cards.

Unless of course, someone mugs me and demands cash… ”Uhhhh… do you guys take Venmo?”

Stocks

Warren Buffett is the most successful investor in history. What does he recommend that the average person invest in?

Invest in low-cost index funds.

Buying an index fund share means you have a piece of ~3000 different companies. It’s an easy way to keep you diversified.

I don’t know much about the stock market. I can’t read candlestick charts or do any technical analysis.

But investing in index funds means I outperform over 90% of stock experts.

This study shows how index funds have outperformed hedge funds for the past decade.

One thing you have to watch out for is fees. They’re the silent killer… way worse than farts.

Some funds are managed by people. These suits do analysis to determine which stocks to invest in. This increases your fees.

Index funds are managed by algorithms. That’s why the fees are so much cheaper. 

My Vanguard index funds have an expense ratio (fee) of 0.15%.
The average mutual fund has an expense ratio of 1%.

That 0.85% matters when it’s compounded over decades.

Do you want that 0.85% difference to go towards your future or to pay for the fund manager’s sugar baby’s monthly allowances?

Read the following article to see how important expense ratios are.

The True Cost of a 1% Expense Ratio

Next, which funds to invest in? Here’s what I do:

  • 70% VTSAX  (index funds for American companies)
  • 30% VTIAX (index funds for international companies)

You can buy these at Vanguard.com. Why do I use Vanguard over Fidelity or their competition? Vanguard has a unique ownership structure. It’s owned by the customers. Their long-term incentives are aligned with mine.

You should figure out how to balance USA vs. international funds. I like 30% international. Most future growth is happening over in China and India. I want exposure to those markets.

I don’t own any bonds. Bonds can balance out the stocks in your portfolio. They’re much safer, but with less returns. Right now I’m young and aggressive. I want maximum growth. I’ll start allocating parts of my portfolio towards bonds once I’m in my 60’s.

Some experts recommend 110 – your age = % in stocks. 

For me it’d be 110-36 = 74% stock, 24% bonds. Once again, I’m more aggressive than the average investor. 

Investing in a Tax Efficiency Way

The government always wants a piece of the pie. You can invest in tax-efficient ways to legally lower your taxable income.

Here are the ways that I do it:  

SEP IRA via Vanguard: 25% of my salary

(If you pay yourself $100,000 a year, then you’re able to invest $25,000 a year through a SEP IRA. There’s a catch, though. You have to extend this to every full-time employee in your company. If you’re a small operation and only work with independent contractors, then SEP IRAs are the way to go.)

Traditional IRA via Betterment: $6,000 (Max allowed)

Health Savings Accounts via Lively: $3,600 (Maxed allowed. Only if you have health insurance that qualifies)

Now that I’m about to get married, I’m slowly combining my financials with my fiancée. We’re maxing out her 401k through her work, and she has an IRA.

I actually can’t touch most of my investment funds until I’m 59.5 years old. This is a good thing. It keeps me from fucking around with my investments.

What if you want to retire earlier? There are some legal hacks.

One of the more popular ones is called a Roth IRA Conversion Ladder.

I invest a lot into my retirement. I want to make sure that I can take care of myself when I’m old. I don’t want to be a burden on my kids.

So many people don’t have retirement plans and will have to depend upon their kids. That’s the stupidest thing I’ve ever heard.

What if you’re estranged from your kids?
What if your kids won’t make enough money to support you?

The greatest thing you can do for your kids is to not be a burden to them.

You have to take care of your own future, old ass. The government is stupid—they can’t even reliably send stimulus checks to people. You don’t want to depend on them when you’re old.

Speaking of kids, how can you invest for your kid’s education? The best way is through your state’s 529. I live in Georgia, so I’m using this site.

Money Hack: You can invest for your kid’s university before they’re born. You simply open it in your name and start investing. Once they’re born, you can transfer the account over to them. Those few extra years can mean an extra 5 figures due to compounding.

The biggest thing I’m wondering about is if higher education will even be relevant two decades from now. There’s now more and more higher education alternatives such as Lambda School. Google is getting into certifications and treating them as if they’re college degrees when hiring.

Colleges are getting too expensive for the value that they’re offering. I won’t be pressuring my kids to go to college.

Cryptocurrency

I was heavy into crypto in 2017, like the rest of the affiliate industry. What a hell of a rollercoaster ride.

I invested money into Bitcoin early. Then I transferred some of those Bitcoins into altcoins. Those altcoins exploded… and then some of them crashed. Some of those altcoins I invested in turned out to be scams.

My portfolio at one point became 100% alt coins because I got greedy.

So how do I feel about crypto now?

I am bullish on cryptocurrency. I took some L’s, but I’m a better investor because of it. 

Boomers were able to generate massive wealth through real estate.
Generation X were able to get into stocks during the 90s.
Cryptocurrency is our generation’s opportunity for massive wealth.

What happened in 2017 with crypto?

It reminds me of the dot-com bubble. There was too much hype and speculation before the technology and adoption were ready.

The bubble deserved to be popped.

It helps to visualize crypto like the stock market.

Coins like Bitcoin, Ethereum, Binance, Vechain, etc. are like the FAANGs. Facebook, Apple, Amazon, Netflix, and Google.

They’re the safest bets in a risky investment class.

Investing in altcoins is like angel investing. Sure, you might discover the next Uber or Airbnb. But there’s a higher chance of your coin becoming the next Enron.

There has been a lot of great progress in crypto over the past few years. Look at Decentralized Finance. There’s so much inefficiency when you cut out 5+ layers of middlemen.

Crypto is here to stay, but I don’t know which projects will be around ten years from now. That’s why I’m a lot more conservative with my investments in crypto.

If you want to keep it simple: 50% BTC, 50% ETH. Put it in a Ledger wallet. Don’t touch it for a decade. 

Another way of allocating Crypto is the 50/25/25 portfolio. 

50% BTC: The KING. You can’t talk about crypto without talking about Bitcoin. Network effects. Institutional investments are going straight to Bitcoin. The most battle-hardened and proven coin. This provides stability to your portfolio. 

25% Ecosystem play: Ethereum, Binance Coin, Vechain, Cardano, etc. These guys are like different operating systems for blockchains. Think of it like crypto’s version of iOS vs Android. I’m personally invested in the Binance Smart Chain Ecosystem (BNB)

25% Small Cap Coins: Go to CoinMarketCap. This would be something in say #11-100. More risk, but also potentially higher returns. I’m personally invested in PanCakeSwap, and do a lot of Yield farming.

A few lessons I learned about Crypto:

  • Know when to take profits. When are you going to cash out? I’ve set different formulas for myself so I don’t get caught up in emotions. For example, if / when BTC hits $75,000, I’ll cash out a percentage of my portfolio. 
  • Keep a certain % in Bitcoin. When there’s a bull market, the altcoins are going to rise the fastest. It’ll be tempting to move over Bitcoin -> altcoin. But sooner or later the bears will come. Bitcoin provides stability.  
  • Don’t get scammed. Take your coins off exchanges and into cold storage. 

Real Estate: 0%

I’m not into real estate. (Although, I’m sure I have some REIT’s due to my index funds)

I like to keep my investments as simple as possible.

We’re living in Atlanta now, but we’re not sure if we’ll be staying here. So it doesn’t make sense for us to buy a home until we’re 100% sure where we want to be.

I’m not interested in being a landlord, ever.

The pandemic revealed some risks of being a landlord that I never knew were possible.

If someone doesn’t pay their rent on time, you can evict them. But then the pandemic happened. People lost jobs and couldn’t pay their rent anymore.

The CDC banned evictions. So you have landlords who are subsidizing the rent of their tenants. They’re not getting any relief from the government.

I don’t know what the answer to this problem is. But my point is that the pandemic revealed some unrealized risks in being a landlord these days.

You can always invest in REITs if you want real estate exposure, without any of the headaches. 

Other Thoughts on Investing

Here are some other principles I have when it comes to investing.

Create an Automated Financial Machine with Dollar Cost Averaging

Let’s say you have $6,000 to invest this year. Most people will want to know WHEN they should invest their money.

Should they invest it all now? Will the market dip at the end of the year, and they should buy then?

I try to remove as many emotions out of investing as possible. I do dollar-cost averaging instead.

Spread that $6,000 out over the year. Automate your accounts to invest $500 every month and forget about it.

I spend less than an hour each month on my personal finances. Everything’s automated.

My bills are paid automatically. Investments are made at the first of each month.

I don’t think about money because I know my machine’s working. My emotions aren’t affected if the market’s down for the day.

Pay Off Your Debts Before Investing

I know many people are in debt. You might have student loans and a mortgage. You want to save up for a wedding, but you also want to save for retirement.

How do you balance everything?

Imagine trying to run but your foot is chained to a cannonball. That’s what it’s like to invest while you have debt.

You should figure out what your interest cut-off is. The stock market has averaged 7% returns over the past century.

4% is a solid cut-off rate.

Let say someone has the following debts:

Mortgage: 3.5%
Student Loans: 7%
Car: 8%

They should not invest at all until their car and student loans are paid off. Investing comes with risks. Paying off the car is a guaranteed 8%.

But of course, money is not just math. There’s a psychological component to it. Realize that it doesn’t have to be all or nothing. You can always put money towards the loans, and some money towards retirement.

Emotional Simplification

I designed my investments to be as simple and boring as possible. I don’t want to touch my investments outside of re-balancing it once a while.

I don’t want my portfolio to be fun or interesting. I don’t want to get dopamine fixes from my investments.

Checking my portfolio 20x+ a day isn’t productive. Bad market days can completely drain your emotions.

So that’s why I don’t invest in individual stocks like TSLA or GME. It’s why I don’t invest in altcoins anymore.

I’d get too emotionally invested.

It’s why I don’t seek alpha. Seeking alpha means to look for returns beyond the standard. I’m merely trying to “match” the standard with index funds and safe cryptocurrency.

It’s important to stay within your circle of competence.

My time and energy are better spent improving at business and marketing. That means more money I can put into the market to invest.

Once you get to a certain milestone, don’t fuck up. Meaning, I’ll reach my net worth goals soon if I stay on the path.

I won’t reach it if I start doing stupid shit and taking unnecessary risks.

Protect Your Money

Imagine if you got into a car accident tomorrow.

What happens to your money?

Can your loved ones afford a funeral for you? Or do they have to go on GoFundMe?
Can people access your bank accounts? What about your cryptocurrency?

Will the government take a huge % of your money due to estate taxes?
Will you family have to lawyer up and go through probate court?

Tony Hsieh is one of my heroes.

He did NOT leave a will for his family.

Fortunately, his father and brother were able to gain custody of his fortune.

Now people are starting to sue his estate to get a piece of the pie.

The solution is simple: create a will.

Hire a lawyer. Seriously, don’t print some shit from the internet and hope that’s enough. Hire a lawyer.

I spent several months working with a lawyer to establish my Living Trust.

This means my family avoids lawyers and probate courts. As soon as I die, everything goes immediately to them.

Put More Coals in the Fire

This is the compound interest formula.

Principal = How much money you put in.
Interest Rate = Your rate of return. For example, investing in TSLA or Bitcoin would’ve gotten you an insane return!
Time = How long you’re in the stock market.

I focus on two things.

First, I try to put as much money into my investments as possible. That’s what I mean by putting more coals in the fire.

This is as simple as increasing your income, and decreasing your salary. But sometimes simple is the hardest.

Living in the Present vs. Delaying Gratification

I was hanging out with some friends over the weekend. We were talking about how do you balance out living in the present vs. delaying gratification?

Investing is delaying gratification. That $19,000 in your 401k this year is $19,000 that you could use to live it up now.

Some people don’t believe in delaying gratification. 

“I don’t know if I’m going to be alive several decades from now”

or

“I don’t want to travel the world when I’m old. This is the healthiest that I’m going to be”

There’s no correct answer to this because it’s a philosophical one.

Here’s my take on it: I try to find a balance. One framework that I’ve come up with is the minimum effective dose.

I learned about this from Tim Ferriss. Basically, what’s the least amount of effort that it takes to start getting results?

Water boils at 212F. Boiled water is already boiled. Making the water hotter will not make it “more boiled”. Instead, it’s a waste of resources. Basically, there’s a “sweet spot” before you hit a point of diminishing returns.

Let’s relate this to money.

John wants a new Tesla. Let’s say it’s $55,000 with all the bells and whistles. What is the Minimum Effective Dose? What’s the cheapest car that he’d be satisfied with?

Let’s say it’s a used Audi for $22,000. No, it’s not a Tesla and doesn’t have auto driving. But it’s still a nice and comfortable car. He scratches the itch of driving a luxury car.

But the difference is he can invest the $33,000 instead. 

$33k at 7% rate of return over 20 years is $127,700. He can buy his Tesla then, and have an extra $72,000!

This is one of my approaches to decision-making. 

I love staying at the Ritz Carlton and other fancy hotels. But I’ll only stay there if it’s free via credit card points. I can’t justify $500 a night for a hotel.

$150 a night in a modest hotel is good enough for me, and I rather invest that $350 a night. That’s the minimum effective dose in action. I find the “sweet spot” where I’m content, and I invest the rest. I don’t feel as if I’m sacrificing at all. 

Becoming Wealthy is a Responsibility

My parents were refugees from Vietnam. They came to American with nothing.

I experienced bitterness throughout high school and college. Some of my friends got allowances and didn’t have to work in college.

I had to work at the gas station every weekend for $8.25 an hour. I was envious whenever my friends got expensive gadgets for Christmas.

And this envy put a chip on my shoulder. I channeled that energy into working 12 hours a day after college. 8 hours a day at my day job, 4 hours at night trying to run campaigns.

Eventually, I became successful.

Looking back I realized that I developed this relentless work ethic. I observed it from my parents growing up. I developed it by having to juggle so many responsibilities in college.

I view success as a duty and a responsibility.

The world has changed.

My parents didn’t have access to a 401k or know about the stock market. They just knew to buy property or to buy gold.

The world has changed. We will be going through a period of exponential growth.

So, I view it as my responsibility to understand how the modern world works.

I have a responsibility to take care of my parents when they’re older.
I have a responsibility to my future wife.
I have a responsibility to make sure my future kids learn what I was never taught. And to surpass me.

I hate when people try to virtue signal about money.

“Money doesn’t make you happy.”
“Money is not everything.”

It’s true that money alone doesn’t bring you happiness. But having money means you’re free from all the negative emotions and stress of being broke.

Where I Read About Money

Photo by David McBee from Pexels.

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April 2021 Web Server Survey


In the April 2021 survey we received responses from 1,212,139,815 sites across 264,469,666 unique domains and 10,939,637 web facing computers. This is an increase of 24,611,866 sites, 1,114,050 domains and 91,955 computers.

nginx gained the largest number of sites this month increasing by 12.5 million sites to 432,167,302. This also increases its market share to 35.65%, up 0.32 percentage points. Microsoft last month lost its place as third largest web server developer to OpenResty, this month it continued to lose sites (-3.6M) and market share, dropping 0.42pp to a market share of 5.54%. OpenResty gained 4.1 million sites and 0.21pp market share, while Apache gained 5.4 million sites but lost 0.08pp market share.

Looking at domains Apache and OpenResty gained the largest amount, with LiteSpeed and Oracle also seeing increases. OpenResty increased by 467k unique domains (+1.2%), this growth is primarily fueled by its increased use at both Google Cloud and Amazon AWS. Apache gained a similar amount with 426k domains (+0.6%), LiteSpeed gained 52k (+1.0%), and Oracle gained 27k (+3.6%). In contrast, nginx, Microsoft and Google each lost domains, 483k (-0.6%), 331k (-2.2%) and 233k (-9.2%) respectively.

In terms of web facing computers nginx gained the largest number with an increase of 59.6k (+1.6%) extending its market lead over Apache to 3.32 percentage points. Apache saw a smaller increase in the number of web facing computers making use of it (8k, +0.2%), this resulted in Apache losing 0.20pp market share. Microsoft lost both absolute numbers of computers, -15.3k (-1.1%), and market share, -0.25pp.

Focusing in on the million busiest sites Cloudflare gained 2,721 sites, the only significant gain this month, it is now used by 16.70% of the million busiest sites. nginx and Microsoft saw the largest losses, 1,978 and 1,806 sites respectively, with Apache dropping 608.

Other vendor and hosting news

  • nginx version 1.20.0 was released on April 20th; this incorporates the features from the last year of development on the 1.19 mainline branch into a stable release that will not receive further feature updates. Prior to the release of version 1.20.0 the mainline 1.19 branch received a bug fix update on March 30th, and a minor update with features related to keepalives on April 13th.
  • Apache Tomcat major versions 8, 9 and 10 were all updated on April 6th to pick up binaries built with OpenSSL 1.1.1k. Version 7 received a bug fix release on April 26th.
Total number of websites

Web server market share

Developer March 2021 Percent April 2021 Percent Change
nginx 419,637,923 35.34% 432,167,302 35.65% 0.32
Apache 308,509,042 25.98% 313,948,741 25.90% -0.08
OpenResty 77,819,490 6.55% 81,935,391 6.76% 0.21
Microsoft 70,826,342 5.96% 67,182,740 5.54% -0.42
Web server market share for active sites

Developer March 2021 Percent April 2021 Percent Change
Apache 50,506,614 25.38% 50,508,693 25.34% -0.03
nginx 40,111,872 20.15% 39,965,809 20.05% -0.10
Google 20,086,396 10.09% 19,438,838 9.75% -0.34
Cloudflare 16,932,600 8.51% 17,677,430 8.87% 0.36

For more information see Active Sites

Web server market share for top million busiest sites

Developer March 2021 Percent April 2021 Percent Change
Apache 255,542 25.55% 254,934 25.49% -0.06
nginx 230,565 23.06% 228,587 22.86% -0.20
Cloudflare 164,235 16.42% 166,956 16.70% 0.27
Microsoft 68,493 6.85% 66,687 6.67% -0.18
Web server market share for computers

Developer March 2021 Percent April 2021 Percent Change
nginx 3,837,524 35.38% 3,897,150 35.62% 0.25
Apache 3,525,111 32.50% 3,533,152 32.30% -0.20
Microsoft 1,443,725 13.31% 1,428,374 13.06% -0.25
Web server market share for domains

Developer March 2021 Percent April 2021 Percent Change
nginx 80,999,556 30.76% 80,516,546 30.44% -0.31
Apache 68,822,067 26.13% 69,248,336 26.18% 0.05
OpenResty 38,035,992 14.44% 38,502,619 14.56% 0.12
Cloudflare 18,657,944 7.08% 18,591,275 7.03% -0.06

Adult Nutra with Push Notifications Like a Pro (Case Study)

This case study is the second article in a two-part series for Push.House.

Related Content: Push House Review

Read on to discover how to dominate the Push market and how to optimize your ads for maximum profit.

If you haven’t yet read the first article in the series, which includes a detailed review of the network, you can do that here: Push House Review.

Campaign #1 – Single Offer

Offer Type: Adult Nutra

Targeting Region: TH

CPC: $0.002

Ad Format: Push

OS: Mobile

Are you ready to dominate the push market?

If yes, then follow along with this case study as we go through the basics of setting up and optimizing a campaign in Push.House.

If you are new to Push.House and don’t yet know what it is, check our review here.

Push notification ads are a cheap and high-converting ad format, that’s easy to set up and will funnel green bills straight into your pocket – if you use them the right way.

So let’s look at the right way to use Push ads to give you the best returns!

Just to give you some background, check out these statistics for the following campaign:

Campaign Period: March 7th to April 3rd, 2021

Overall Impressions: 325 925 047

Overall Clicks: 456 295

Overall Sales: 71

CTR: 0.14%

Total Spend: $912.59

Total Revenue Earned: $2059

Total Profit Generated: $1,146.41

Return on Investment (ROI): 125.62%

We got these numbers in a very short time, with minimum effort.

For this campaign, the chosen country was Thailand, as it’s a GEO with tons of traffic and high payouts that we all love so much.

As for the creatives, we kept it simple and didn’t overthink it too much.

Examples:

Then, we chose a suitable offer, that we know converts like crazy for our target audience.

Note: Ask your AM at the affiliate or ad network for creative suggestions in case you don’t have any.

1. Optimization

If you haven’t done so already, now’s a good time to read our review of Push.House in order to understand all the optimization steps.

If you wanna give that a quick read and then come back here, you’ll have a better grasp of what we’re doing.

The whole process of optimization wasn’t particularly difficult. I launched the campaign with the minimum allowed CPC for this GEO, which is just $0.002. We never changed the starting bid as we were satisfied with the quality of traffic.

2. Scheduling

The first important thing we did was to stop the campaign when the call center is unavailable. This differs from one offer to another and from one call center to another, but for this specific offer, it just seemed like the best idea.

To do this, click on “Edit Campaign” and scroll down until you see the “Campaign Schedule” section:

campaign scheduling

You might wonder why I chose this scheduling pattern. Allow me to explain.

Note that under the timetable it says “Show time by UTC +2”. This means that the scheduling in Push.House schedules according to the UTC +2 time zone. With a bit of Googling you can find out that it’s a very different timezone from the one used in Thailand, which is GMT+7. This is a 5 hour time difference, and you need to keep that in mind or else this could cost you some unexpected expenses.

CPC and Experiments with Traffic Segments

In Push.House, the traffic is segmented by subscription age, meaning that you can select what segment of traffic you want to target.

Here’s how that works in Push.House:

0-3 days: This is the most expensive segment. Here you can find the freshest subscribers, who have not abused by an ungodly amount of ads. This gives this group a higher chance of converting. The minimum CPC for this segment is 250% of the normal price for your GEO. In our case, the normal minimal CPC for Thailand is $0.002, so $0.005 if you wanna target the freshest users.

4-7 days: This segment is a bit older but is still converts well. The minimum CPC value here is double – or 200% – of the original.

8-14 days: This section has subscribers who are over a week old – which is still considerably newer than most competitors’ databases. The minimum CPC value here is 175% of the original.

15-30 days: This is the final segment by subscription age. Some of the subscribers here may have been here for as long as a month. The CPC value is 150% of the original.

All: This segment is considered to be the default and cheapest option. Don’t be fooled! The traffic quality here is not at all bad and can convert extremely well for the right offers. The proof is the huge ROI we got from our campaign!

Blacklisting

One of the biggest challenges for affiliates is creating a blacklist of sites while their campaign is still running.

You’ll find that many sites will still give you conversions that covered your expenses. Because of this, we had to wait for more than a week before blacklisting the low-performing sites.

This is very easy to do with Push.House. At the very bottom of the “Edit Campaign” page in the “Audience” section, you will find two columns that work together to create a blacklist.

campaign blacklist example

Set the Type ID to Blacklist as it’s shown in the screenshot above.

Now you can put all low-performing platforms into the Site ID list next to it, comma-separated.

This is all it took for us to make $1k+ profit, in a little less than a month!

So make sure you give Push.House a try to get that insane ROI on your own campaigns.

Campaign #2 – Smartlink

Offer Type: Adult Dating Smartlink

Targeting Region: RU

CPC: 0.018/0.009

Ad Format: Classic Push

Advertisement

OS: Mobile and Desktop

We tried Push.House with Nutra, and now we wanted to see how good it will be with dating offers.

The dating vertical is well known for having high conversion rates. This is because most of the time it requires very little input from the user. A first page sign-up could get you instant commission if the offer is SOI (Single Opt-In).

If you don’t know what Single Opt-In is, check the affiliate marketing glossary.

What more could you ask for?

So let’s see if we can entice all the Russian singles to meet their significant others!

Campaign Period: March 21st to March 28th, 2021

Overall Impressions: 18 340 740

Overall Clicks: 14 856

Overall Sales: 904

CTR: $0.08%

Total Spend: $267.4

Total Revenue Earned: $723.2

Total Profit Generated: $455.80

Return on Investment (ROI): 170.46%

For adult dating, the best practice is to target men. That’s why the creative we chose resembles a chat head from a beautiful female.

Each GEO has its preferences when it comes to types of women. Just Google what type of porn each country watches most to get an idea of this.

Some GEOs like women in their 30s, some prefer them younger.

Some go for tanned girls, others for snow whites. Do your research so you can best target your GEO.

Another method is to use images of girls that match the type of girls in the GEO you wanna target.

These are common practices for affiliates who run dating offers.

However, for this campaign, we did something a bit different.

We used a picture within a dirty context and a huge call-to-action text in the middle.

Targeting Different Devices

We discovered something very interesting during our work with this dating offer.

Each campaign in Push.House has only one ad. This means that you can not have more than one ad in the same campaign. So, if you wanna launch the same ad with different targeting, and a slightly different creative, you have to duplicate your campaign and make changes to the duplicated campaign.

We wanted to launch the same ad for both mobile and desktop devices, but we wanted to slightly change the creative because the push notification displays differently on mobile and desktop.

When both campaigns were created we noticed that the CPC of the desktop traffic was 50% cheaper than the CPC of the mobile traffic!

This turned out to be a little gem, as it significantly helped spread the budget.

Add to this that the payout for desktop users is usually higher for dating offers because they don’t usually sign up as much as mobile users.

We believe that the Push.House Team kept this in mind, so they made the costs lower in order for their advertisers to be able to profit even more!

Remember though, if you target ALL devices in your campaign you will be billed for the higher CPC, which will be mobile if you target both devices at once. To avoid this always separate the devices to pay less!

CPC and bidding

For this campaign, we didn’t change the initial bid, as it was quite high already. We also chose not to target any specific traffic segments. We ran the campaign for a week – which is more than enough time for one creative in push traffic.

If you see a setback in your CR (Conversion Rate) after some time, make sure you change the creative, as they get spent over time, and people do not click on them anymore.

Keep your creatives fresh and you will always get those sweet conversions!

Optimization and Blacklists

With Dating offers, it’s a lot easier to create a blacklist, as you can see which platforms perform poorly very quickly.

Lose the low-performing sites fast, as the payout for these is quite small.

We were able to create a pretty decent blacklist after just a couple of days, and managed to get a good ROI by the end of the first day!

That’s it!

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