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Category: Digital Marketing

Mobile Games Market Competitive Landscape, Analysis Report By Product, By Application, By End Use, By Region And Segment Forecasts from 2021 To 2027 – The Market Eagle


Others

Based on the Region:

   • North America (USA, Canada and Mexico)
   • Europe (Germany, France, Great Britain, Russia and Italy)
   • Asia Pacific (China, Japan, Korea, India, and Southeast Asia)
   • South America (Brazil, Argentina, Colombia, etc.)
   • Middle East and Africa (Saudi Arabia, United Arab Emirates, Egypt, Nigeria, and South Africa)

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The Mobile Games market report has been segregated based on various categories such as product type, application, end-user, and region. Each segment is rated based on CAGR, share and growth potential. In the regional analysis, the report highlights the potential region that is expected to create opportunities in the Mobile Games market in the coming years. This segment analysis will surely prove to be a useful tool for readers, stakeholders and market participants to get a complete picture of the Mobile Games market and its growth potential in the years to come.

Key questions answered in the report:

• What is the growth potential of the Mobile Games market?
• Which product segment will have the lion’s share?
• Which regional market will pioneer in the coming years?
• Which application segment will grow sustainably?
• What growth opportunities could arise in the Mobile Games industry in the coming years?
• What are the greatest challenges that the Mobile Games market could face in the future?
• Who are the main companies in the Mobile Games market?
• What are the main trends that will positively affect the growth of the market?
• What are the growth strategies players are pursuing to maintain their position in the Mobile Games market?

View market snapshot before purchasing @ https://reportsglobe.com/product/global-mobile-games-market-size-study/

Some Points from TOC

Chapter 1 Market Overview

Chapter 2 Company Profiles

Chapter 3 Market Competition by Players

Chapter 4 Market Size Segment by Type

Chapter 5 Market Size Segment by Application

Chapter 6 North America by Country, Type, and Application

Chapter 7 Europe by country, type and application

Chapter 8 Asia Pacific by Region, Type, and Application

Chapter 9 South America by Country, Type and Application

Chapter 10 Middle East and Africa by Country, Type, and Application

Chapter 11 Research Findings and Conclusions

Chapter 12 Appendix

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How Reports Globe is different than other Market Research Providers:

The inception of Reports Globe has been backed by providing clients with a holistic view of market conditions and future possibilities/opportunities to reap maximum profits out of their businesses and assist in decision making. Our team of in-house analysts and consultants works tirelessly to understand your needs and suggest the best possible solutions to fulfill your research requirements.

Our team at Reports Globe follows a rigorous process of data validation, which allows us to publish reports from publishers with minimum or no deviations. Reports Globe collects, segregates, and publishes more than 500 reports annually that cater to products and services across numerous domains.

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Sarkari Results, Thrive Market Research

10 Common Local SEO Myths Debunked


There are many strategies and tactics that you can implement to help your business increase rankings in local search results. But for every well-known and proven ranking strategy, there is an equally well-known unproven strategy masquerading as an effective local SEO tactic.

In today’s Whitespark Weekly episode, Darren is busting 10 common local SEO myths! Stop wasting your time implementing these tactics in the hopes of positively impacting your rankings!

Video Transcript

Hey there, Darren here with another way Whitespark Weekly video. These videos are to help you understand local SEO, give you optimization strategies, and keep you up to date on the latest in local search. If you’re new here, please subscribe to our YouTube channel and sign up for our newsletter. We will send you an email every time we release one of these videos. Never miss an episode and get awesome helpful content delivered to your inbox.

Today I want to talk about the top seven local SEO myths that need to die – they need to go away, people need to stop talking about them – and three other ones that I think are likely myths, but I’m still testing. I think that they’re myths. I don’t think they help rankings but we’re going to talk about them. Let’s get into it. What’s the first myth?

Myth #1 – Setting a Service Area in GMB Impacts Rankings

The first myth is that people seem to think that if you set a service area in your Google My Business listing, on your profile in your dashboard, it’s going to have an impact on your ability to rank in all of those areas.

No, it doesn’t. It does not. And don’t let anyone tell you otherwise, this has been tested to death by many people, it doesn’t have an impact on rankings. The only thing that has an impact on is this little drawing on your Map. Google will say this is the service area that you serve. That’s all they do. That’s the only impact it has. You can go ahead and set anything you want in here but it doesn’t help you rank in those areas.

So spread the word! Tell everybody, tell your mom, tell all your friends. It does not impact ranking at all. Don’t do it anymore. Well do it if you want to draw that nice little red outline, but it doesn’t impact your rankings in those areas.

Myth # 2 – Keywords in the GMB Description Impact Rankings

This is a big one. Oh my gosh, I hear this all the time, “Keywords in the Google My Business description impact rankings.” People think this will work and think Google gives me this field for the description so I’m just going to stuff that with keywords, like this company with the description “Miami plumbing company, Miami plumbing company, emergency water repair serving Miami, and nearby areas, water pumps, water heater repair, plumbers, commercial residential Plumbing Services”. Anyway, they go on and on with all the different services. You see this quite regularly in GMB listings. They are wasting that space because Google does not look at that field for ranking purposes. I’ve tested it. So many people have tested this. Put whatever you want in there, Google does not consider it for ranking.

The best thing to do with this field is to use it as sales copy. You want to convert somebody reading it, get them interested in your business so that they pick up the phone and call you or click to your website. Make sure that you’re using this field for conversion purposes, not for ranking purposes.

Funny thing happened. Actually, I want to talk about this. Brodie Clark tweeted this back in February, that Google added a section to their guide, Google is propagating these stupid myths. They added this section:

“It’d be easier for the customer to find your listing on Google if your description included Harry’s NY Pizza in Dublin, CA” instead of only “Harry’s Pizza in CA”

Local SEOs’ minds were blown!

They were like, “Oh my God! Google is saying it’s a factor.” And everyone was like, “No, it’s not. We’ve tested it.” Product Experts Joy Hawkins and Ben Fisher spoke up. Lots of people were talking about this saying, “Oh no, Google, take it back, take it back.” They did roll it back soon after, because it isn’t a factor. Even though Google may have said that, you generally can’t trust Google on their ranking advice. They rolled it back the very next day. Now this whole document that Brodie was referring to has been completely rewritten. It doesn’t even touch on anything like that. A little bit of hubbub happened in the industry when that came out.

Myth #3 – Keywords in Owner Responses to GMB Reviews Impact Rankings

The next myth is that keywords in owner responses to GMB reviews impact ranking. Keywords in reviews? Yes, beauty! You want those. They definitely impact your ranking.

But what doesn’t impact ranking is for you to respond to those reviews and be like, “Thanks for using our best plumbing service in Denver.” That doesn’t help. Adding keywords to your responses? Nope, it’s not a factor.

I heard this tip and I was like, oh my god, it’s so smart. We know keywords and reviews work. Why don’t you just put keywords in the responses and so I was really excited about it. I tried it and t was just… sad trombone. Nothing happened, it fell flat, zero ranking impact.

I love this tweet from Jason Brown.

By all means keyword-stuff the heck out of your replies to reviews (and this is a great example), but it doesn’t work, it doesn’t do anything… so don’t do it. Just make your responses like you were speaking to a human that had left your review and tell them how thankful you are for their review. Just kindly respond to them. But do not stuff it with keywords because they will not help you rank.

Myth #4 – Using a Call Tracking Number Negatively Impacts Rankings

Some people seem to still think – still, to this day! – that adding a call tracking number to your GMB listing can negatively impact your rankings. No, it does not! You just have to do it the right way. If you keep your regular number in there, then it’s no problem. The primary number becomes the call tracking number so that anyone that goes to your listing will call the tracking number and you get it tracked in your tracking software – wonderful!

Myth #5 – Paying for Google Ads Impacts Rankings

People seem to think paying for Google Ads impacts rankings. I’ve seen this a few times where they’re like, “Well, I want to rank better in the local results or even the organic results, if I pay Google advertising, they’re probably going to help me rank better.” That’s not the case, it doesn’t work. You might see it sometimes, like in this example here.

And that’s true. You can’t buy your way into the results, well actually you can, you buy your way into the ads and it works actually quite well. You can rank number one, you just have to pay for it. But it doesn’t impact your actual organic rankings.

Myth #6 – Ranking #1 is All That Matters

Alright, next up, ranking #1 is all that matters. Some people put so much effort into ranking at the top that they don’t think about the optimization opportunities. I just did a video about this recently and what you find is that sometimes the business ranking #1 gets less leads and calls than the business ranking #4, if the lower ranking has taken the time to really build out their GMB listing.

So it’s not all about rankings. That’s a myth.

Myth #7 – It Takes a While to Rank in Local Results

How long does it take? Some people think local rankings can take a really long time. I see people out there saying “two months”, “three months”. How about one day? How about like 20 minutes? It’s so fast. It’s like, you set up a Google listing, the moment it gets verified you have the ability to rank immediately. This business was ranking like the day that the listing went live.

Now typically, you’re not going to rank around the whole city. Typically, you only rank within your own immediate area, which is the case here. But you can rank the day that your listing goes live. From that point, you’re going to start with a small radius, and you’re slowly going to grow it as you work on your website, get links, get more reviews, build out your business listings, and all that stuff that you need to do.

Now onto three more “Likely Myths”… I’m calling them “Myths”!

Myth #8 – Geotagging Images Impacts Rankings

This is probably the most prolific myth, that I think is myth. I’ve never seen any evidence to back up the claim that if you stuffed keywords into the EXIF data of images and geotag it with your location, that your listing will rank better.

Prove it to me. Please, somebody. Somebody prove this. I’ve never seen any evidence to back this up. I’ve seen a lot of people touting this advice. And I’m not buying it until I get your proof. I’ve tested it. I haven’t seen anything. I’m calling it a myth. It’s a myth. It’s out of here.

Myth #9 – Embedding a Google Map on Your Website Impacts Rankings

Embedding the Google Map of GMB listing. This is kind of like an old school local SEO thing. It’s been around forever that you need to embed a map on your page, and it’ll impact your rankings.

There are many reasons to embed a Google map on your website, but the act of doing it on its own is not a ranking factor. Brian Barwig wrote a really great post about why you should do it. There’s lots of good reasons to do it. It offers many, many benefits. I encourage you to read this post. But what I’m saying is that the act of doing it is not a ranking factor on its own. You’re going to drive more driving directions. You’re going to get some engagement on your listing, through the embed. There’s lots of good reasons to do it, it makes it easier for your customers and so do it. But it’s just not a ranking factor on its own.

Myth #10 – Google My Maps Impact Rankings

This one… I’ve seen this mentioned quite a bit in Facebook groups, where people are selling this crazy stuff called “My Maps rankings”.

This guy will do 5,000 Google Map citations for GMB ranking. What this is, is you go into your Maps account and create your own custom My Map. People are building out like 5,000 points and putting your business all over here… I don’t even know what this even is. But I’m telling you, it doesn’t help rank. This is crazy stuff. And I’m calling it “likely” because I’m going to test this. Like, what is this crazy stuff? There’s no way this is helping them to rank.

I’m going to try to dispel this myth with some of my own tests. I’m running one right now. Once I have conclusive evidence, then I will shoot it down. But this one is kind of funny to me. Look at this crazy map that they built. Anyways, I think this is a myth. I’m not calling it yet. But likely this has no impact on your rankings.

That’s all I got for you today. I hope this was helpful. Hope it dispelled some of these myths for you. Please stop wasting time on things that don’t help you ranking, and please help spread the word. You could share the link to this video anytime you see someone mentioning these things. Hope that was helpful.

What are some common local SEO myths you’d like debunked and gone once and for all? Share them in the comments below!



Is Google moving towards greater search equity?


30-second summary:

  • Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge
  • A more equitable SERP is a necessity for Google from a business and overall web-health perspective
  • Google is pushing for equity on the SERP to a far greater extent
  • The democratization of the SERP represents an enormous paradigm shift that brings certain SEO skills to the fore

What would happen if instead of having to jump through hoops to rank your new website, you were given a seat at the SERP straight away? Presumably, that would cause all sorts of havoc for SEO professionals. What if I told you that there’s a strong push at Google to do just that? I call it “search equity”. It’s Google trying to remove optimization barriers so site owners (aka business owners) can focus on creating great content and reap the benefits of it. 

It’s a move that I think Google is pushing hard for and has already taken steps towards. 

What is search equity?

Search equity is the ability for a site to be able to compete at some level of significance on the SERP without being impeded by technical structures. It is the ability for a site to rank its content solely because that content is worthy of being consumed by the searcher. 

As such, search equity would mean that sites with limited resources can compete on the SERP. It means they would not need to have an overly complex understanding of SEO on a technical level and from a content structure perspective (think things like page structure and other technical SEO aspects). 

Search equity gives a business owner the ability to be visible on the SERP and in many ways helps to preserve the overall health of the web.

It’s a spectrum. It’s not even possible to have total search equity. At any given time, there could be more or less of it within the Google ecosystem. It’s not an all-or-nothing equation. It’s not even possible to have total search equity. What matters is that Google is trying to create as much search equity as it reasonably can. 

Why is search equity necessary?

The idea of search equity being highly desirable to your average site is self-evident but it also makes a lot of sense. What do I mean by that? 

Business owners are content experts. They are experts on the subject matter that is related to their business. They are the ones who should be creating content around the topics associated with their business. Not SEOs, not content marketers, and not some content agency. 

There’s a problem with this, however. That problem is the incentive. Content creation is hard and time-consuming so there has to be a reward for the efforts. Also, there needs to be a way to address the various technicalities that go into SEO, but that’s for later. This is where the current model falls into trouble. 

What happens when a business decides to dedicate the time and resources to create content? What happens when they are now faced with things like optimizing their page structure, internally linking, external linking, title-tags, canonical tags, keyword cannibalization, or whatever else floats your SEO boat? 

Do you see the problem?

SEO, as it’s often thought of, discourages the very people you want to be creating content for from creating content. Business owners don’t know anything about tags and links and structure. They know about running their businesses and creating content around that expertise. 

This is a real problem for Google. It means there is a lot of potential content out there that the current incentive structure doesn’t allow for.

If you think the notion that there’s a gap in the content generation is fantastical, it’s not. For starters, Google has often indicated such a gap exists in non-English speaking markets. Further, Google has an entire “Question Hub” to provide answers for when the “content just isn’t there”.

What I think makes this notion a contradiction and hard pill to swallow as there is an overabundance of content and a lack of it at the same time. This is because a vast amount of content being produced simply lacks substance. I’m not even referring to spam and the 25 billion+ pages of it that Google finds each day. The content bloat we experience is due to the overabundance of low to medium quality content. When was the last time you felt there was just so much really quality content on the web? Exactly. 

There is no gap in the quantitative amount of content on the web but there is in its quality. If Google’s main SEO talking point is any indicator, the gap of quality content out there might well be significant. That’s not to say that such content doesn’t exist, but it may not exist in healthy quantities. 

To fully capitalize on the content creation resources it needs to maintain a healthy web, Google needs, and has moved towards, search equity.

But not all of Google’s drive towards search equity is purely altruistic—there’s also a business interest. This isn’t necessarily a bad thing. In fact, in this case, it’s quite healthy. In any event, understanding how search equity aligns with Google’s business interests is an important part of understanding the impending urgency of a more equitable SERP. 

Why Google My Business demands search equity

The prominence of Google My Business and of the local SERP, in general, has risen in recent years. No longer is local SEO relegated to the loser’s table at SEO conferences. Rather, local SEO has come front and center in many ways. 

Part of this is due to the growing importance of having a GMB profile. Local SEO isn’t getting more attention because of some internal shift in SEO, it’s because it’s becoming more important for businesses to have a GMB listing set up. 

With the plethora of options and abilities that GMB offers (think Reserve with Google or Product Carousels) having a listing has become a way for a business to showcase itself.

Look no further than GMB itself advocates setting up a profile as a way to “stand out”.

Here too, Google runs into the very same problem I mentioned earlier: incentives. If Google My Business isn’t just about “managing your listing” but is also about standing out and marketing yourself, then the environment on the SERP has to be equitable.

In other words, what would happen to GMB adoption if business owners felt that in order for them to compete on all fronts they had to jump through all sorts of hoops and/or spend a ton of money hiring an SEO on a continuing basis?

Clearly, Google is trying to grow the relevancy of GMB not just in terms of the number of businesses adopting it but in how involved the platform is in the everyday functioning of the business. This incentivizes the business to create a listing, add images, and create Google Posts. What’s lacking, however, is content. 

When it comes to the content local sites create, they have to play by the rules of every other site. There is no branded query driving users to their product carousel, Google Posts, or online menu. If Google wants businesses to feel they can thrive with GMB that success has to be across the board. This means sites have to have success within the traditional organic results for a slew of keywords (not just branded local searches).  

You can’t have the truly successful adoption of GMB if it doesn’t incorporate the business’ site itself. If a business feels that Google is making it excessively difficult to perform in one area, it will not fully adopt the other area. Meaning, if Google makes it difficult for a business to rank content, that business will not be willing to fully commit to GMB in the way that Google so desires. Businesses have to feel that Google has their backs, that Google is not an impediment before they’ll consider GMB a place to showcase themselves. It’s just common sense.  

If GMB is to continue to thrive and grow in unprecedented ways, then Google needs to make sure businesses feel that the entire Google ecosystem is a place where they can thrive. 

Search equity is the only way this can happen.

How Google has already been moving towards search equity

Truth be told, Google has been heading towards greater search equity for a while. I would argue that this movement began back in 2015 when RankBrain entered the scene. As time has gone on and as Google has introduced other machine learning properties as well as natural language processing the move towards greater search equity has followed exponentially. 

To put it simply, as Google can better understand content per se, it inherently no longer needs to rely on secondary signals to the extent it used to. This is why the debate about the importance of links and specific ranking factors has grown like a wildfire in a dry forest. 

Take headers or title-tags. Whereas at one point in time you might have had to worry about the specific keyword you put into your titles and headers, that’s not exactly the case today. Aligning your title-tags to user intent and being topically focused is more significant than a specific keyword per se (one could even argue, that while still important, the overall ranking significance of the title-tag has diminished as Google takes a broader look at a page’s content).

This is really the idea of taking a more “topical” approach than a keyword-specific approach to a page’s content (an idea that has come to the forefront of SEO in recent years). That’s search equity right there. What happens when you don’t have to rummage through a tool to find the exact keyword you need? What happens when you don’t need to place that exact keyword here, there, and everywhere in order for Google to understand your page? 

What happens is businesses can write naturally and, by default (so long as the content is good), create something that Google can more or less assimilate.

In other words, the flip side of Google’s often discussed “breakthroughs” in better understanding content is “search equity”. If Google can better understand a page’s main content without having to rely as much on peripheral elements, that inherently translates into a more equitable environment on the SERP.    

You don’t need to look any further than Google’s mantra of “write naturally for users” to see what I’m referring to. Google’s improved ability to comprehend content, via elements such as BERT and the like, allows for site/business owners to write naturally for users, as previous “impediments” that demanded a specific understanding of SEO have to an extent been removed.  

An even stronger push towards increased search equity

Advocating that Google is headed towards increased search equity by pointing to an almost ethereal element, that is, the search engine’s ability to more naturally understand content is a bit abstract. There are clearer and more concrete cases of Google’s ever-increasing push towards search equity. 

Passages ranking and the clear move towards a more equitable SERP

Passage ranking is the absolute perfect example of Google’s desire for a more equitable search environment. In fact, when discussing Passage ranking, Google’s John Muller had this to say

“In general, with a lot of these changes, one thing I would caution from is trying to jump on the train of trying to optimize for these things because a lot of the changes that we make like these are essentially changes that we make because we notice that web pages are kind of messy and unstructured.

And it’s not so much that these messy and unstructured web pages suddenly have an advantage over clean and structured pages.

It’s more, well… we can understand these messy pages more or less the same as we can understand clean pages.”

Does that not sound exactly like the concept of search equity as I have presented it here? Passage ranking further equalizes the playing field. It enables Google to understand content where the page structure is not well optimized. In real terms, it offers an opportunity to content creators who don’t understand the value of strong structure from an SEO perspective, i.e., a business owner. 

Simply, Passage Ranking is a clear and direct move towards creating a more equitable SERP.  

Discover feed could lead to more equity

This is a tricky one. On the one hand, there is a tremendous danger to the average site with auto-generated feeds, such as Google Discover. It’s easy to conceive of a person’s feed being dominated by large news publishers, YouTube, and other high authority websites. That would leave little room for the average business owner and their content. 

However, let’s take a step back here and focus on the nature of the beast and not the specific content possibly being shown. What you have with Google Discover (and personally this sort of custom feed is where things are headed in many ways), is content delivery without the ability to influence placement via direct SEO. In other words, unlike the SERP, there is far less direct influence over what you can do to optimize a specific page for Discover. There is no keyword that a user implements in Discover, so there are far fewer things SEOs can do to tilt a page in a certain and very specific direction. 

Rather, Google Discover relies on the overall relevance of the page to a user’s interests as well as the site’s general authority around the topic at hand. It’s far more a content strategy-focused endeavor that hinges on the production of highly relevant and authoritative content in the context of a site’s overall identity than it is about traditional SEO. 

Discover, as such, is inherently a far more equitable construct than the SERP itself. Does that mean that it is in actuality a more equitable environment? That all depends on how Google goes about weighing the various considerations that go into showing content in Discover. Still, as a framework, the feed is of a more equitable nature regardless. 

CMSes and their role in search equity

There’s been an interesting development in the role of CMSes for SEO, to which I have a front-row seat (as I work for Wix as their SEO liaison). CMSes, like Wix and Shopify in particular, have put a heavy emphasis on evolving their SEO offering. 

As a result, and I can tell you this first-hand as I’m often a direct participant in these conversations, Google seems to be taking a more outright welcoming approach to the closed-CMSes. The reason is that as the CMSes have evolved for SEO, they offer the ability to create an equitable experience on the SERP. 

Just look at what John Mueller had to say as part of a conversation around businesses using Wix: 

 

The evolution of some of the closed CMSes is in many ways the missing piece to Google’s search equity puzzle. If a platform like Wix or Shopify provides the defaults and out-of-the-box solutions that remove the impediments associated with the more technical side of SEO then the SERP is far closer to search equity than ever. 

This is reflected by John’s statement in the next tweet from the thread I presented just above: 

Having platforms out there that take care of the user from a technical standpoint puts businesses in the position to be able to rank content. This is search equity. 

If you combine what’s happening with the CMSes along with Google’s advances around Passages and the like and you have one massive step forward for search equity. 

This creates an environment where the average person can use a platform that handles many of the SEO issues and then rely on Google’s ability to parse unstructured content. That’s a tremendous amount of equity hitting the SERP at one time. 

What greater search equity means for SEO

When you look back and what we’ve discussed so far here, search equity is a far-reaching construct. It touches on everything from the algorithm to the CMSes supporting the web. More than that, it’s an enormous shift in the paradigm that is Google search. In a way, it’s revolutionary and has the potential to fundamentally change the search marketing landscape. I don’t mean that hyperbolically either and I’m not generally an alarmist. 

No, I’m not saying SEO is dead. No, I’m not saying technical SEO is dead (not by a long shot). What I am saying is a more even playing field for those who can’t invest heavily in traditional SEO is a major change to the SERP and potentially for our industry. 

Bringing SEO strategy into focus

The evolution of search equity might mean that it is (and will be) easier for business owners to create content that ranks. It does not mean that these businesses will have any idea of what to target and how to construct the most advantageous SEO content strategy. 

In fact, I speculate that most businesses will end up trying to target extremely competitive spaces. They will try to target top-level keywords without focusing on the elements that differentiate themselves and without creating an “organic niche” for themselves. 

The point is, search equity only makes understanding SEO at the strategic level more important than ever. Understanding the algorithm and the overall direction and “inertia” that Google is trending towards will be an extremely valuable commodity.  

The business owners who will benefit from search equity will need our help to give their content efforts direction. 

(By the way, this is not to say that ensuring these sites adhere to SEO best practices should or will fall to the wayside. Although, I do think this does widen the gap in what it means to do SEO for different kinds of sites). 

Emphasis on the site as a whole (not the page)

As mentioned, search equity takes the focus off the “page” and the explicit optimization of it and places it onto the content itself. The spotlight being moved onto content per se creates a new operating framework. Namely, the importance of the site from a holistic point of view versus the significance of a per-page outlook on SEO. 

The various pages of content on a site do not exist in isolation of each other. They’re all intricately related. Imagine a site that had pages that talked about buying car insurance and other pages on how to make chicken soup with no clear connection between the two topics. From a per page perspective, each page could offer wonderful content and be intricately optimized and therefore expected to rank. However, if you step back the lack of topical focus brings with it a slew of issues. 

Search equity is synonymous with an explicit focus on the substance of a page’s content. You cannot have search equity without Google being better able to understand and subsequently value the content on a page. Search equity is synonymous with an increased valuation of the page content as page content (as opposed to page structure, for example).  

An increased focus on the content itself, with ancillary factors having, at times, a diminished role. This means that the site itself comes into a larger focus. Once that happens, the overall purpose, identity, focus, and health of that site become more important as well. 

Great content that is out of context relative to the other content on the site is less relevant. Just think about a user who hits the page from the SERP. They finish reading a blog post only to see a carousel of related articles that are entirely irrelevant to them. Who is that good for? Or imagine the internal links in such a piece of content, how relevant would they be? How strong is the content if it intrinsically can’t have any internal links, as internal links can often help support the user’s content acquisition? 

The effectiveness of a webpage’s content does not exist in a vacuum. It gains strength and relevancy from the pages that support it. If Google is taking a more direct look at content, the pages that support a given piece of content must also come into focus. 

The advancements towards greater search equity require us to take a more holistic view of a website. Search equity and the direct content focus that Google has taken mean that the relevancy of the entire site comes into focus.

This means we need to perhaps shift our attention from the role of individual pages to consider the site’s efficacy overall. This might mean a revamping of our SEO strategies and priorities and directly speaks to the importance of having a well-thought-out SEO outlook (as I mentioned earlier).   

It’s a good thing

At the end of the day, a web that removes impediments to the creation of strong content is a good thing. Might it change the SEO landscape as time goes on? Certainly. A more equitable SERP will most likely have a major impact on SEO over time. Does that mean we shouldn’t embrace it? No. Does that mean SEO is dead? Of course not. Does it mean we shouldn’t be concerned with best SEO practices to the same extent? Clearly, doing so would be a terrible idea. 

What it does mean is that we may need to change our outlook on SEO a bit and understand where we have true value to certain types of sites. 

Search equity is a good thing.

Mordy Oberstein is Liaison to the SEO Community at Wix. Mordy can be found on Twitter @MordyOberstein.



MoneyMaker Reseller Webinar March 2021


Your questions, our answers

In case you missed it, you can still watch a recording of the MoneyMaker webinar, featuring FAQ from the community.

The Reseller team was open and candid while providing our answers and feedback, and it seems like you all liked it! If you have any outstanding questions that you want us to answer, you can post them in the comments section on YouTube, in the Rodeo community, or in the GoDaddy Community

Catch you on our next webinar in April (details coming soon)!


Efficiently deliver better results

When you use The Hub from GoDaddy Pro, suddenly there’s more time in your day to focus on what matters most. Forget about juggling admin tasks. Reclaim your time and use it to make clients feel like the center of your universe.

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What % Of Google SERPs Show Local Packs?


One of the operating theories here at LSG is pretty much everything is going “Local,” but we never were really sure by how much, until today that is.

Behold the Local-Pack-O-Meter!:

Local Pack-O-Meter

Over the past year, we have been building some pretty cool business intelligence tools for our clients often using massive amounts of keyword ranking data from Traject Data. During a discussion, Traject casually mentioned that they had info on SERP features for something like 60M U.S. search queries. While tools like MozCast have their own versions of a SERP Feature tracker, these are typically only for a relatively small number of keywords (1,000 for MozCast). When we heard “60 million” we thought that could give us a much more accurate picture of what the SERP real estate looks like for the entire country. One LSG hackathon later and the Local Pack-O-Meter was born.

The L-P-O-M doesn’t only report on Local Packs. It also reports on nine other SERP Features including Knowledge Graphs, PAAs, Images, Shopping Boxes, Job Packs, Ads, Related Searches, News & Brand Carousels. Perhaps we should have called it the SERP-O-Meter?

Here are a few things we have noticed so far with this data:

  1. The % of Local Packs over the past year has been pretty consistent. It’s currently at ~36%. So a little more than one third of all Google searches have some kind of local intent. That’s a lot of “pizza near me” searches. BTW this is pretty close to what Mozcast shows (41%) so good on you Dr. Pete!
  2. People Also Ask questions have been the fastest growing SERP Feature over the past year, growing from 25% in May 2020 to now 41% of all SERPs in Feb 2021, so start answering those questions:
    Percent of People Also Ask Questions In SERPs
  3. Another interesting trend is February saw a relatively big increase in the presence of both Google Ads and Shopping Boxes. Looks like someone is trying to goose the next quarter’s earnings?

Percent of Google Ads In SERPs
Percent of Shopping Boxes In SERPs

We hope you find this v 1.0 of the Local Pack-O-Meter useful. If you have any ideas of how to improve it or additional data you’d like to see, please let us know.

And big props to our TechOps rockstars, Bryan Heckler, Sam Capeheart, and Tingbin Huang for creating this and sharing it with SEO community.

Check out the Local Pack-O-Meter here.

 

How Project Cars Go is taking on CSR Racing and Asphalt


Project Cars Go is a surprising departure from its popular predecessors, switching sim-style handling for one-touch controls. In truth, Gamevil and Slightly Mad Studios’ mobile-exclusive racer has more in common with the likes of CSR Racing than it does Project Cars, but that’s very much by design. This is a casual, touchscreen-friendly adaptation that aims to play to the strengths of the mobile platform.

First announced prior to Codemasters’ 2019 acquisition of Slightly Mad Studios, Project Cars Go has been a fairly long time coming. It’s now March 2021 and the game is finally out on iOS and Android as a free-to-play release.

We spoke to Joe Barron, marketing and esports manager at Slightly Mad Studios, to get an understanding of how Project Cars Go sets itself apart from the major players in the mobile racer space and why the team decided to move away from the series’ hardcore roots.

Pocket Tactics: How has Project Cars Go progressed since launching in beta?

Joe Barron: We’ve run two betas for the game now – a closed test last autumn and an open one in the last few weeks. We’ve been dying to get the game into the hands of mobile racing fans, so it was great to see the positive responses from hardcore and casual racers. We’ve been fine-tuning the game for the full release, but the great reactions to the visuals, controls, and customisation options during the beta was a real thrill for the team.

A race underway in Project Cars Go

PT: Has Codemasters’ acquisition of Slightly Mad Studios influenced the game’s development?

JB: Project Cars Go was in development a good while before we were acquired by Codemasters, but we’ve really benefitted from the shared depth of knowledge and experience in the racing genre that we share across SMS and Codemasters for all of our titles. In all sorts of areas from car and track production, to working with license holders like the car companies, and everything in between. Codemasters of course has lots of mobile experience on titles like F1 Mobile Racing, so it’s been able to help us understand the platform, since this is our first mobile Project Cars.

PT: The move towards one-touch gameplay is quite surprising given that the series is known for its sim-style racing. What influenced this decision, and do you foresee existing Project Cars fans getting on board with it?

JB: Absolutely. As I mentioned earlier, we had some terrific feedback during the betas, and it was great to see even hardcore racers getting into our ‘One Touch Racing’ control scheme. We looked at several control methods when we were originally prototyping the game. We ultimately chose to bring Project Cars to mobile and tablet with a bespoke control scheme tailored for the platform and touchscreen, rather than doing a quick port of one of our other titles. We decided to focus on what separates the best race car drivers from their rivals: timing. Whether that’s nailing the gas at the precise moment for the perfect start, timing the perfect gear shift, or spotting the best braking points.

A race underway in Project Cars Go

PT: What do you think sets Project Cars Go apart from the likes of the CSR Racing and Asphalt series?

JB: At Slightly Mad we have always had a special eye for detail when it comes to all things motorsport. Project Cars Go is rooted in that same philosophy of the authentic world of racing. You can see that in all aspects of Project Cars Go. Just like our console titles, you can expect beautifully detailed race cars, authentic racing environments, and tons of customisation options for your vehicles, both inside and out.

PT: Given the game’s focus on timing above all else, and the relative lack of control players have over their vehicle, how greatly does the customisation system influence the moment-to-moment racing?

JB: How you decide to tune your machine is certainly a factor in your performance, but if your timing is off then all the horsepower in the world won’t rescue your race and get you onto the podium. You need to pay close attention to your own performance, as well as what you have under the hood. We also wanted to empower players to make their own decisions about whether they would prefer to stick with their favourite cars and focus on upgrades, or go for new cars at each racing tier and expand their collection of vehicles. Like our console and PC titles, players can pick their own path through their driving career.

A race underway in Project Cars Go

PT: The earlier Project Cars games developed a strong competitive community and regular esports tournaments. Is this something you hope to replicate with Project Cars Go, and was the game designed with support for high-level play in mind?

JB: We will certainly have regular community challenges in the game, curated by our development team, and these will include manufacturer partnerships and things like that in the future as well. Watch this space.

PT: Can you shed some light on the game’s post-launch roadmap? How will Project Cars Go continue to expand and improve over time?

JB: We will have more details to share about upcoming game content in the weeks ahead. You can expect new cars and tracks, and plenty of the previously mentioned community challenges, too.

Project Cars Go is available for download now from the App Store and Google Play as a free-to-play title. 

Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business


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https://www.flickr.com/photos/lecrajane/15792161001/

For most business owners and others who try it, blogging is a frustration factory.  The way they go about it, it’s a time gobbler, a grind, and a disappointment until they give up – 47 blog posts and 0 new links, 0 visitors, and 0 customers later.

What’s wrong with the way small / local businesses blog?

I’ll be the last one to say blogging isn’t effective.   It sure can be.  This blog is a vital organ of my business, and that’s true of some of my clients’ businesses, too.  But certain pieces need to slide into place first, preferably on the sooner side.

The big trouble is that blogging (as it’s commonly done) is at best a tough way to earn links, build an audience, and pick up local rankings for semi-competitive terms.  As in it’s ineffective at all 3 most of the time.  Why?  One issue at a time:

  • Your post probably won’t get links because (paradoxically) your site probably doesn’t have much of a backlinks profile at the moment and won’t help you outrank posts on more-established sites, and because it’s unlikely you have an attentive following in your email newsletter or on social media. For any or all of those reasons, people won’t find your post, and so nobody will link to it.
  • Even the few people who stumble across your post probably won’t find your other posts relevant, or find them at all. Even if they notice that you have other posts, they may not have an urge to read those posts now, and (usually) won’t have an occasion to return to your site.  So you’re left with one visit per reader, rather than months or years of return visits per person.
  • Even if a blog post ranks for a certain term you care about, it will be crowded out by and need to compete with competitors’ homepages, general directories, and industry and local directories. Those competing sites and pages tend to rank for a wider variety of search terms, whereas you’ll be lucky if your post ranks for a couple of terms you care about.  You’ll find it hard or impossible to replicate a success, and you’ll find you need to work too hard for too little.

If it’s much tougher sledding than you expected, you won’t stick with it to the point of seeing any benefits.

You might have tried or considered a swing-for-the-fences approach, in which you write giant posts that involve a lot of research, design, and maybe outreach.  That kind of approach has worked for some local business owners, and may work for you.  But the odds are long.  It’s not likely to work out the way you hoped, in which case it was just a big waste of time.

You’re in a bind.  You want to or think you need to blog.  You don’t want to skip trying to make it work only because it’s tough, but you also don’t want to go on a fool’s errand.  So what in tarnation are you supposed to do?

In my experience, there are only two practical ways to give your blogging mission a high probability of success – by which I mean it helps your business become more visible to the local people you’re trying to reach:

(1) Maintain a long stream of quick blog posts on niche, specialized, almost obscure topics – like on the kinds of questions only a few of your customers/clients/patients ever ask you – and crank out a lot of those posts month after month.  The idea is this: on any given day, maybe 10 people search for an answer to the geeky little question you write about.  But your post is the only one around that meets that exact need, so by Gum that post will capture every last one of those 10 searchers.

Shopping for food in March of 2020 - image courtesy JonathanRozek.com

(2) Or you can start with a “seed audience.”  That’s my term for an early, small group of readers, all of whom are people you already know to one degree or another.  Those people form a core or nucleus – a seed – of what will grow into a bigger audience over time.

If you want your blog posts or other “content” to help you get more local customers/clients/patients – directly or indirectly, sooner or later – a seed audience is what’s most likely to work.  Let me explain more.

Who’s your seed audience, and what are you supposed to do for them?

Your very earliest readers will probably be a motley (Crüe) crew of people, all with different relationships to you.  To some extent that’s out of necessity, because you don’t have many other would-be readers yet.  But the mixed bag of people also happens to be useful in this case, because you’ll get a better sense of whom your audience can be or should be, and whom you should focus on.  You want feedback from various people.  Your seed audience should probably be some combination of these people:

  • Past customers
  • Current customers
  • Leads
  • People who refer customers to you, or vice versa
  • Partners
  • Employees / staff
  • Recipients of pro bono work
  • Yes, maybe even friends and family – especially if anyone is involved in anyone else’s business or profession
  • Other people you think may be interested

Either you keep a list of specific people to send your posts to individually, or you whip up an email newsletter (like with Mailchimp or Aweber –  or consider Tidings) and invite them to join it, or do both.  Preferably you do both.

In either case, your action item is the same: look for opportunities to direct those people to your blog posts – posts you’ve already written and posts you haven’t written yet – at a time they would find your information helpful and welcome.

If you don’t read any more of this post and don’t need more of my color commentary, just do that one thing and your blogging will be much more likely to bring you visibility / links / customers.

What does the seed audience do for you, exactly?

First of all, you need to do something for them: send them a blog post that answers a question they asked you, or that helps solve a problem you know they’ve got.  You can send them posts you did years ago, or new posts that you know to be dead-on relevant to their problems or goals.  Keep in mind that the seed audience consists of people who (to varying degrees) already know you.  This is the equivalent of the old-school practice of mailing newspaper clippings to someone.  Except those clippings are bits and pieces you wrote.

As long as the posts (or other content) you share with your seed audience is timely for them, over time the people in your seed audience will help grow your audience in several specific ways:

  1. They are one of your best sources of ideas – between the questions they’ve asked you, concerns they raise, what you know about their situations. If what’s in your head is the only source of topics to write about, pretty soon you’ll run out of topics to write about.  See what’s in other people’s heads.
  2. They’ll provide your earliest shares on social media, when nobody else will (because nobody else knows about your posts yet).
  3. They’re likely to send your post to people they work with, or to their friends or family.
  4. They’ll give you feedback on your work, especially if you ask.
  5. You’ll get great keyword ideas, just by paying attention to how they describe what you do, how they describe their challenges and what they want, etc.
  6. Depending on exactly who’s in your seed audience, they may be more likely already to have some buying intent. So not only is there a chance they might hire you for something if you sent them a helpful post at the right time, but it’s also possible there are other people exactly like those people (e.g. past customers or leads).  In that case, consider focusing more of your posts on that little part of your seed audience.
  7. They may give you an early and merciful clue as to whether you should continue blogging at all. If after a while you can’t engineer your posts to be useful to people you already know, it’s not as likely you’ll figure out what kinds of perfect strangers your posts are meant to help if your audience gets bigger.  You need to know at least roughly what kind of person your posts are supposed to help.

How do you develop a seed audience?

This one’s as simple as it sounds: you email your posts to anyone you can, whenever the topics that you wrote about have come up.

You can also point people to your post if the topic comes up while you’re on the phone (or Zoom) with them.  That assumes, of course, that it’s a post you’ve already published, and that it’s named in such a way that you can tell someone the name of the post, and he or she can Google it and pull it up without much strain.

Consider creating posts for an audience of one.   Not in a creepy way, like, “I know what you’re thinking now, Bert.”  I’m saying if, for example, a past customer or employee asks you a stumper question, write a blog post on it.  Do some research if you have to.  Go to town.  Possibly give the person who asked you the question a shout-out or tip of the hat in the post.  I do that all the time.  In any event, send it to him or her (and ask for feedback), and send it to future people who have the same question or a similar one.  If nothing else, it’ll save you from having to answer the same question again and again.  More likely is that over time that post also starts bringing you some decent traffic and maybe even a couple of links.  That’s because it’s on a question or concern that someone actually has.

Get some practice at building an audience one person at a time.  Most will appreciate the timely post, many will stay tuned for more, and some people will bring others into your teepee.

By the way, I’ve found it extremely useful to keep a running list of posts.  That makes it quick and easy for me to send someone the link to a relevant post I did.

What are the alternatives?

With the exception of the one good, realistic alternative I mentioned at the beginning of this post (writing lots of quick posts on super-niche topics), the alternatives to the “seed audience” strategy have serious drawbacks.  Here are the common tacks business owners and marketers try:

Strategy 1: Swing for the fences: trying to write monster, “ultimate guide”-type posts.   This one is hard to ease into, harder to sustain, easy to burn yourself out on and stop, and runs contrary to most people’s naturally short attention spans.

Strategy 2: Hamster wheel: writing 17 unplanned, slapdash posts every month, sticking with it for 3 months, and giving up.

Strategy 3: “Build it and they will come”: the posts are solid, useful, and well thought-out, but you didn’t write them with a specific person or specific people in mind, and so you don’t send them to anybody.  You assume that just because you wrote it Google will find readers for it.

Strategy 4: Mass production: pay a third party to belch out posts that are so bad even you won’t read them – but that you’re certain will help your rankings because “Google likes fresh content.”  You need basic quality-control.

Can other approaches work?  Yes.  Will they work?  Probably not. With enough effort you can probably get any blogging strategy to advance your goals at least a little, but at what cost to the other things you need to accomplish in a day?  You can always tweak your strategy later.  For every one business owner who gets the skyscraper technique (for all its merits) to work, there are 20 who couldn’t make it work.  We don’t hear from those people much.  Also, what works for a marketing agency or for a non-local business has a good chance of not working for you – for your local business.

People who say you definitely should or definitely should not blog are missing the point.  Sure, you should have content that informs and helps anyone on your site, but who says that needs to be in the form of a blog post?  In most cases having very detailed “service” pages and other pages (and don’t forget the homepage) is your best way to do that.  Videos, too.

That’s why I’m working off the assumption you’ve already got your pages pretty much down pat, and that you want blogging to help you get even more visibility.  I’ve also assumed you don’t want it become your new full-time job.  A seed audience is the best way to go about that.

Recap

Again, the idea of the seed audience is simple: Make use of every opportunity to send your posts to people you already come into contact with.

Send a post whenever it’s helpful to the other person.  Pay attention to the questions and concerns of the people in your seed audience, and write more posts that help those people with those challenges.  I guarantee you there are more people like them, and in time those people will become your larger audience.

Preferably your seed audience includes past or current customers, but it doesn’t need to.

I find it very helpful to keep a list of posts (like this).

At first you grow your audience a person at a time, but eventually it’ll mostly grow itself.  That is when you’ll be able to draw a thick line from blogging to more traffic, links, customers, and other good stuff.  The big thing to realize is those are benefits you see after your blogging effort starts to work, not before you’ve gotten it to work.

A seed audience isn’t mutually exclusive with other ways you might grow your audience.  It’s complementary.  It will make your other plans more likely to work out.  Give it a try.

Side note

By the way, I speak from first-hand experience with the seed audience approach.  Not only because some of my clients have used it to good effect, but also because that’s how my blogging sprang up from the dirt.  My earliest readers were people who got my email newsletter (and those people had found me through a variety of odd little channels).  My earliest posts were simply what I thought those people would find useful.

To this day, half the reason I write many of my posts is so I can lay out a thorough answer once and simply send a link to the post every time that question or topic comes up again.  The benefits are too many to count.

Further reading

Should You Make It a Page or a Post? – me

8 Lies About Content Marketing You Probably Believe – Joel Klettke

Should a Small Business Have a Blog in 2021? – Colan Nielsen

Poll Results: Do Local Businesses Need Blogs? – Rosie Murphy

10 Bootstrap Ways to Grab More of Your Service Area in Local Search – me

Hit Blog Post but No Local Traffic or Rankings? 7 Ways to Make That Post Help Your Local SEO Effort – me

100 Practical Ideas for Small-Business Blog Posts – me

100 More Doable Ideas for Small-Business Blog Posts – me

What’s been your strategy for growing your audience?

What’s worked well and what hasn’t?

How have you been able to turn that blogging (or other “content”) effort into more business?

Leave a comment!

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WP Engine Limerick Recognised as a Best Workplace in Ireland


On the heels of recent accolades received in London, WP Engine’s Limerick team has been recognised for fostering one of the best workplaces in Ireland by Great Place to Work, the global authority on workplace culture. 

WP Engine was named the 23rd Best Small Workplace in Ireland 2021—the second consecutive year making the list—and representatives from the company’s Limerick team were recognised at the 19th annual Great Place to Work Best Workplaces in Ireland awards, which for the first time, took the form of a virtual broadcast.

WP Engine has ranked #23 on Great
Place to Work’s Best Workplaces in Ireland list for 2021.

Rankings were assessed through Great Place to Work’s robust Trust Index© employee survey as well as its thorough Culture Audit© assessment of company policies and practices. 

“In a year where the concept of ‘place’ was unexpectedly ripped apart from the concept of ‘work’, these organisations have shown the strength and resilience that underlies the Great Place to Work ethos.” 

Cathal Divilly, CEO, Great Place to Work® Ireland 

Having developed a deep sense of trust within and across their teams, Diviliy said, organizations like WP Engine have proved that anywhere—from a manufacturing facility to a spare bedroom—can be a Great Place to Work. 

“What matters are the fundamentals: treating your employees with fairness and respect, and keeping them up to speed with relevant, authentic, and honest communication.”

WP Engine employees also noted that while it had been a challenging year for every workplace globally, they were thrilled to receive the recognition as a Best Place to Work in Ireland for the second year in a row. 

“The award is not just testament to the amazing culture fostered within WP Engine, but more importantly recognition for the individuals who make it happen: Coming together each day doing the right, supporting our communities, delighting our customers and not forgetting to cheer each other on.” 

Paul Ryan, Senior Director of Support & Site Lead, WP Engine Ireland 

“I also want to extend a sincere word of congratulations to all the companies who were also recognised with GPTW awards,” Ryan added.

“Each day Irish companies compete on a domestic and global level, proving that Ireland is indeed a great place to do business.”

WP Engine Limerick employees at the Great Place to Work Best Workplaces in Ireland awards, in February 2020.

Speaking to the resilience of the companies recongised by Great Place to Work® Ireland, CEO Divilly added that reaching the criteria to appear on a Best Workplaces list in Ireland is a massive achievement in any year, and all the more so in a year where disruptions to the workplace that would have taken years were instead implemented practically overnight. 

“Employees across Ireland have shown great levels of adaptability and flexibility to these circumstances—and they’ve also shown that, left to their own devices, they can deliver high levels of performance from anywhere,“ Devilly said. 

“There’ll be plenty for us all to learn as we come out of this unprecedented time: but what’s already becoming clear is that top-quality talent will be drawn to workplaces that trust them to do their best work wherever they are.”

Find out more about what it’s like to work at WP Engine Limerick, and visit our careers site for more information about the roles we’re hiring for across all of our global teams.

Local Quizness March 2021 – What’s The Story in Local SEO?


How many of February’s biggest local marketing news stories did you spot?

Answer our quick-fire 10 question quiz to test your knowledge of last month’s news, and catch up on any stories you might have missed so you can feel certain you’re up-to-date on all of the news that matters. 

And, if you wanted to show off your score, you can do that over on Twitter using #LocalQuizness

To refresh your memory of February’s news, take a look at the linked stories below. 

We’ll be back soon with all of the news from March – keep your eyes peeled! 



Comics Bob Strategy Guide – The 5 Best Hints, Tips and Cheats


Comics Bob is a narrative-driven puzzler that sees you picking from one of two choices in a series of tricky situations. It’s got a good dose of humor, some pretty impressive graphics and loads more going for it. But don’t let the charm fool you, Comics Bob can be a difficult game to get to grips with.

And that’s why we’ve written this guide. It’s packed full of the best hints, tips and tricks that we’ve discovered during our time playing the game. Follow these and you’ll soon find that Comics Bob is a much more palatable and easier experience.

Even if you’ve already played Comics Bob, we reckon there’s going to be something here that’ll help out – and the tips are going to be indispensable for new players too. So here are the top five hints, tips and cheats for Comics Bob.

Remember what went wrong

You’re going to make mistakes in Comics Bob, such is the way of things. But it’s important to remember where you went wrong, because sometimes you’re going to have to solve a few puzzles again before you get back to the place you failed. Remember the choice you made and you’ll be perfectly placed to solve the puzzle the next time round.

Save when you can

When you make a mistake, the game gives you the chance to watch a video to try the choice again. It’s always worth doing this on the last part of a level, since you’re going to have to go back and play through everything if you don’t. If you make a mistake earlier in the level, then the choice is yours – although we’d recommend against doing it in the first challenge, since it’ll take as long to watch a video as start the level over.

Make the obvious choice

When you can’t figure out what to do, it’s worth making the choice that looks the most obvious. Half of the time this is going to work. Bear in mind that you’ve essentially got a 50/50 chance on every challenge, so at least if you get something wrong you’re definitely going to know what to choose next time.

Think about the story

Sometimes you can get a clue about the choice you need to make from what’s happened in the story. Think about the things that have recently occurred and how they might fit into your decision. Comics Bob is, essentially, a game about remembering things. The more you can remember, the better you’re going to do.

Sometimes, you just have to guess

In the end, sometimes you’re just going to have to pick one of the choices at random. It can be pretty frustrating, but at least the failure animations are pretty funny. When you’ve exhausted your thought process, it’s best just to poke one of the choices and hope for the best. You never know, you might get it right.

Click here to read more guides to the best and biggest mobile games in the world