GMB Clarifies Guidelines on Virtual Offices


https://www.sterlingsky.ca/

*Updated on December 31, 2019 to include another change to the wording used in the eligibility requirements.

We were recently alerted on Twitter by Kerry that Google has added four VERY important words to the eligibility requirements around virtual offices on Google My Business and Google Maps.

The four words are “BY YOUR BUSINESS STAFF” as in:

If your business rents a temporary, “virtual” office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours by your business staff.

As of October 2019 Google once again changed the wording in the guidelines.

“If your business rents a temporary, “virtual” office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours by your business staff.”

This section now says, “If your business rents a temporary, “virtual” office at a different address from your primary business, don’t create a page for that location.”

Why is this update important?

This particular rule seems to be one that most business owners have a tough time grasping. Most business owners think that having the virtual office staff on-site is enough since they can forward calls and book appointments. This update finally makes it explicitly clear that this is not enough and you must have your own staff on-site in order to qualify for a GMB page at a virtual office.



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