Looking for advice on starting an affiliate program. : Affiliatemarketing

I run www.flightcrewstyle.com that sells original aviation and travel-themed artwork. I would like to grow our footprint and affiliate marketing seems like a great fit. There seems to be quite the up front cost working with shareasale or something similar. Is it worth the cost or is it better to try to find affiliates on our own?

We’re planning on a 15% commission on gross sales with an average order value of $80. Thoughts?

What is a fair cookie duration? Thanks in advance.

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