Reader Mailbag #1 – GMB Post Rejections, View My Plan, Located In, and More!

Welcome to the first edition of our new blog series, Reader Mailbag! Here we will answer your questions on local search, Google My Business, and other related topics. If you have a question, send it our way. You can email our team, or ask your question in the comments!

Topics we are tackling in this article:

1) My Google Post is being rejected, can you please share the reason why it’s happening?

In the first few weeks of February, many users reported that their Posts were being rejected, and additional businesses and consultants echoed these sentiments on Twitter. This turned out to be a bug that Google has since fixed, so it is possible that your business was just experiencing Post rejections in error.

From our experience, however, a Google Post can get rejected for the following reasons:

  1. Prohibited content guidelines for photos and videos – The image or video you are using is not acceptable.
  2. Links to sites irrelevant to the business – You added a URL in the Post content that isn’t associated with your listing’s website URL.
  3. Inappropriate and offensive content – You are using certain words or inappropriate language that can result in a rejection.

It’s important to be aware of Google’s content policy and the rules around photo and video format and requirements.

Based on Google’s guidelines here are some things you can test for Posts going forward.


  • Don’t use slang, offensive words, hateful, obscene, profane or violent content. There are some words that we wouldn’t consider offensive but that can trigger Google’s filter and result in a rejected post.
  • Don’t use too many exclamation points or all caps.
  • Don’t include multiple offers in a post
  • Don’t forget to spell check.
  • Avoid gibberish, and use of gimmicky characters (ex.H@ppy Fr1Y@y).


  • Don’t publish blurry, excessively dark, or low resolution photos or videos.

“To be relevant, photos or videos must be taken by users at the location in question. Stock imagery, or photos or videos taken by other parties, are not relevant and may be removed. If the primary subject of the content is irrelevant to the location, it may be removed.”

  • Don’t use screenshots, drawings, posters, and other non-photos.
  • If you are adding text or graphics (such as your logo) to an image, your content cannot take up more than 10% of the image or video, must be limited to a single edge, and must be relevant.

With regards to using stock imagery, we license photos and use them when it is relevant to the business and have not yet experienced having them removed, however, they could be removed eventually. Depending on the industry your business is in, you may need to access a stock photo here or there, and we say go for it! Check out our Posts guide to learn more about this feature.

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