Search Scoop: Week of October 12th

Adam Henige
Adam Henige Introducing Linkbuidr – A WordPress Plugin for Automating Content Promotion — If you blog frequently and do a lot of outbound linking in your posts, this free WordPress tool can make promoting yourself quite a bit easier. Jerod Karam
Jerod Karam Google launches Chrome extension for ad transparency, Trust Token API — Google isn’t going to stop showing you ads and they’re not going to stop collecting information about you. They ARE however trying to make it easier for you to understand why you’re seeing certain ads and where those ads are coming from. This only works on Chrome (of course) but I guess something is better than nothing. Joe Ford
Joe Ford What the holiday shopping season will look like in 2020 — It’s easy to forget in the midst of all going on in the world that the holiday marketing season is going to be upon us soon. In fact, it’s already here. This article provides some great insights on what holiday 2020 email may look like this year. Kelli Kaufman
Kelli Kaufman Google My Business Updated With Search Results Data — There are some helpful changes coming to Google My Business including detailed performance reports that can help you better optimize your listing. Learn more about these reports and how you can use them here. Lexie Kimball
Lexie Kimball How to Choose Google My Business Categories (With Cool Tools!) — The categories you choose for your Google My Business listing play a big role in your listing ranking when users search. This article will help you pick the right categories for your listing with keyword research and a few handy tools! Michael Hall
Michael Hall How to Find Internal Linking Opportunites at Scale — It’s common knowledge that creating internal links toward your high-priority pages is important. But how do you find these internal linking opportunities? Is there a way to find them at scale? This post lays out some great tactics and is a must-read before you embark on any internal linking adventures.

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