Google launches Chrome extension for ad transparency, Trust Token API — Google isn’t going to stop showing you ads and they’re not going to stop collecting information about you. They ARE however trying to make it easier for you to understand why you’re seeing certain ads and where those ads are coming from. This only works on Chrome (of course) but I guess something is better than nothing.
What the holiday shopping season will look like in 2020 — It’s easy to forget in the midst of all going on in the world that the holiday marketing season is going to be upon us soon. In fact, it’s already here. This article provides some great insights on what holiday 2020 email may look like this year.
Google My Business Updated With Search Results Data — There are some helpful changes coming to Google My Business including detailed performance reports that can help you better optimize your listing. Learn more about these reports and how you can use them here.
How to Find Internal Linking Opportunites at Scale — It’s common knowledge that creating internal links toward your high-priority pages is important. But how do you find these internal linking opportunities? Is there a way to find them at scale? This post lays out some great tactics and is a must-read before you embark on any internal linking adventures.