fbpx

Tag: Business

The Ultimate Guide to Practitioner Listings on Google My Business [2021]


https://www.sterlingsky.ca/

Included in this Guide

⭐What are practitioner listings?
✨What business types are allowed practitioner listings?
💫How do solo practitioners differ from multi-practitioner listings?
🌟What if the practitioner no longer works there?

Public-Facing professionals (doctors, lawyers, dentists, realtors, etc.) are allowed their own listings separate from the office they work for.  If you’re wondering if a person is allowed a practitioner listing, ask yourself if they do the following:

  1. Have a direct relationship with customers where customers would request them by name (such as a hairdresser).
  2. Have schedules that sometimes vary from the normal hours of the business they work for.
  3. Have a business category in GMB that accurately describes what they do.
  4. Have their own prices set.
  5. Sometimes work out of different locations.

The following are business types that are [generally] allowed practitioner listings:

  • Attorneys
  • Doctors – any type such as physicians, dentists, chiropractors, therapists, etc.
  • Hairdressers (note: Google also said it’s fine for them to work out of their houses).
  • Insurance Agents/Brokers
  • Mortgage Brokers
  • Music instructors
  • Personal trainers
  • Realtors
  • Soft medicine practitioners such as massage therapists, dental hygienists, and registered nurses
  • Tattoo artists
  • Tutors

Solo Practitioners

Google recommends that solo practitioners have 1 listing that combines the name of the practice with the name of the practitioner.  For example, “Allstate Insurance: Bob Smith”.  However, it’s not actually a violation of the guidelines for a solo practitioner to have a separate listing for themself as well as a separate one for their practice.  A scenario where you might want to consider having 2 listings is if there are multiple categories that apply to your business type.

Multiple Practitioners

If the business has multiple practitioners, you are not able to get these listings removed or merged provided the practitioner still works there.

 

Sometimes it is a good idea to create listings for practitioners.  Generally, this is a good idea when there are multiple GMB categories that apply to a business. Instead of only focusing on the main listing and trying to downplay the practitioner listings, a better strategy would be working towards getting all listings ranking for different keywords. This typically only works if you have practitioners that specialize in different things. Since the landing page impacts ranking, you can also use this to your advantage.

Let’s say your client is a chiropractor who also has a massage therapist at their office. The massage therapist’s listing could link to a page on the site that ranks high for massage therapy and the chiropractor could rank to the page that ranks highest organically for chiropractic terms. This is a great way to make the pages more visible instead of competing.

Another example would be a law firm. You could have the main listing for the law firm optimized for things like “law firm” and then have 1 lawyer who specializes in personal injury law and another lawyer who specializes in criminal law. This would allow you to take advantage of the organic ranking for several different keywords.

practitioner listings

Keep in mind that if your goal is to have 3 of your listings all rank for the exact same keyword on Google, thus monopolizing the entire 3-pack, this is an unrealistic strategy. Google has filters that stop the same website from appearing too many times in the results and unless you’re in a really niche industry or market, it’s almost impossible to accomplish this.  Below is an example of how we were able to get a dermatologist ranked for more keywords as a result of strategically utilizing practitioner listings.

https://www.sterlingsky.ca/

If a practitioner no longer works for you, what you can do with the listing often comes down to who has control of the listing.

If the brand/company controls the listing, they are able to get the listing deleted from Google if they specifically request it.  I have found GMB support often has a hard time understanding these requests so if you run into difficulty getting a listing deleted, I would suggest posting about it over at the Google My Business forum.

If the practitioner is the one that controls the listing, they have the ability to update the listing to list the details of the new place they work. This can cause a lot of headaches for the business they no longer work for which is why it is essential to find and claim all the listings for practitioners that work for you.  Often when we do audits for SMBs we find practitioner listings they had no clue existed.

 

https://www.sterlingsky.ca/
Latest posts by Joy Hawkins (see all)



How Does Google My Business Handle Solo Practitioner Listings?


practitioner GMB profile

In our April LocalU event, I covered Shades Of Grey: Controversial Local SEO Tactics that Drive Results. I covered tactics ranging from keyword stuffing to review snippets in the organic search results. There were several tactics that didn’t make the final cut. One of those tactics was if solo practitioners should have two listings on Google My Business.

Google recommends that solo practitioners have 1 listing that combines the name of the practice with the name of the practitioner.  For example, “Allstate Insurance: Bob Smith”.  However, it’s not actually a violation of the guidelines for solo practitioners to have a separate listing for themself as well as a separate one for their practice.

Why Would a Solo Practitioner Want a Second Google My Business (GMB) Profile?

A scenario where you might want to consider having 2 listings is if there are multiple categories that apply to your business type. We see more and more solo practitioners taking advantage of this when their business operates across multiple categories. In the example below, a solo practitioner law firm that specializes in both personal injury and social security disability cases took advantage of this strategy.  They had their main GMB primary category set to personal injury, and they created a practitioner GMB to target the niche area of social security disability. The main GMB listing ranks for personal injury keywords and the practitioner profile ranks for the specific social security attorney keywords.

practitioner GMB profile

gmb insights solo practitioner

Here are the phone calls that came into the law firm, from the practitioner GMB profile that we created.

calls from gmb listing

So What?

If you are a solo practitioner that covers multiple GMB categories, this is one way that you can compete across more than one category. To learn more, head over to the Local Search Forum where we get questions about solo practitioners all the time. Just search for solo practitioner.

gmb practitioner profiles lsf

Are you creating listings for solo practitioners? What has your experience been?

 

 

https://www.sterlingsky.ca/
Latest posts by Colan Nielsen (see all)



How To Start a Dog Treat Business From Home


Have you ever wanted to start a dog treat business from home? Today we’re talking to Kristin Larsen, an experienced business owner, enthusiastic side hustler, and blogger. Through her blog and signature courses Become a Pinterest VA TODAY! and Diva Dog Bakery™, she’s helped thousands of women start successful and profitable side hustles. Keep reading to see if starting a gourmet dog treat business from home is your calling!

Tell us how you got started selling gourmet dog treats.

The very first dog treat I made was a cupcake for my dog Bella’s birthday. I wanted to make something special for her and was disappointed by the quality of dog treats I found at the local pet food stores, so I decided to take it upon myself to learn how to bake a cute treat made from healthy, dog-friendly ingredients.

Dog wearing birthday hat in front of homemade dog treat.

After seeing how much she loved the cupcake I made for her, I started experimenting with lots of different homemade dog treats – from treat bones to donuts to cookies. As much as Bella loved the treats I made, she couldn’t possibly eat them all, so I started gifting them to my dog-owning friends and family.

I was perfectly happy just making these treats for Bella and as gifts. The idea of making a business out of it never crossed my mind, so when I had someone reach out and ask if they could buy my dog treats, I admit I kind of panicked!

Thankfully, I quickly calmed down, told them, ‘I would love to sell them to you!’ and formed my bakery: Diva Dog Bakery™

My hobby turned into a side hustle, and when the Great Recession caused me to lose my job, I turned my side hustle into a full-time business. I sold my treats on Etsy, at local farmers’ markets, in local pet food stores, and more.

How did you get involved teaching people how to start a dog treat business?

When I was actively running the bakery, I had people reach out to me all the time asking how they could start their own dog treat business. I would always reply with a few tips and words of encouragement. I knew I had more knowledge to share, but I didn’t have the time to sit down and put it all together.

After running my dog treat business for several wonderful and successful years, I slowly wound it down when I took a demanding 9-5. And then (in a crazy turn of events!) I ended up quitting that job to pursue blogging and Pinterest management full-time. I created a successful program on how to manage Pinterest accounts (Become a Pinterest VA TODAY!), which has taken up most of my time since.

It’s been in the back of my mind for years to create a course sharing all of my dog treat business knowledge. I finally put the Diva Dog Bakery™ course together in 2020, and my only regret is not doing it sooner.

We’ve had so many successful students! It’s fun to see how quickly they can become successful when they have a roadmap to success. (I had no idea what I was doing when I first started!)

What will people learn during your free training series?

The workshop is called Learn How to Start and Grow a Thriving Dog Treat Business. In it, I share the story of my business and some of my top tips for opening a dog treat business.

What are some of the benefits of running a dog treat business?

The most significant benefit is that you’re getting into a lucrative, growing industry. When I owned my dog treat bakery business, people were a bit skeptical of the idea of ‘gourmet dog treats.’ I had to educate them about the importance of feeding their dogs healthy treats, whereas these days, the concept is fairly common. Pet owners are a lot more conscientious of the ingredients that go into the food they feed their pets.

Secondly, the profit margin on dog treats is really high – many of the treat recipes I share in my course run a 60%+ profit margin, which can increase even further when you start buying ingredients in bulk.

It’s also just a FUN business. Your customers are adorable, you can tap into your creative side with your recipes and packaging, and you don’t have to sit in front of the computer all day to earn an income.

Is a dog treat business profitable? How much can you make?

Yes, it definitely is! One of the many great things about a dog treat business is the high profit margins.

If you run this business as a side hustle, you can earn about $500 to $1,000+ per month once you get going.

As a full-time business, you can make a healthy four – or even five – figures a month once you start to scale your operations. 

Dog wearing birthday hat in front of homemade dog treat.

How much does it cost to start a dog treat business?

To start a dog treat business, you’re looking at an investment in the $100 to $300 range if you’re in the U.S. (costs and laws vary outside of the U.S.), which you can quickly earn back after selling your first several batches of dog treats.

Your start-up costs will go toward:

  • Initial ingredients
  • A few essential baking tools if you don’t already have them in your kitchen
  • Packaging costs (pretty packaging goes a long way and can help you increase your prices)
  • Business license
  • Treat registration fees – these vary by state and may be a one-off fee or a per-treat fee

What sorts of personality types do well with this business?

As far as introvert vs. extrovert, both personality types do well with a dog treat business, but your personality may impact your preferred sales method.

If you’re an introvert, you may gravitate toward online sales, such as an Etsy shop and social media.

If you’re an extrovert, you may gravitate toward selling your treats at farmers’ markets, expos, and the like.

That said, I consider myself an introvert, and I LOVED selling at farmers’ markets. It was so much fun to see people and their dogs! I think it’s important to step outside of your comfort zone sometimes because you never know where it will lead you.

Anything else you’d like to add?

If the idea of owning a dog treat bakery interests you, I invite you to check out my free training workshop so I can share more of my knowledge with you. I’d love to see you there!

Oh, and one more thing – you do not need baking experience to run a dog treat bakery. My baking experience was limited when I started my bakery; I learned it all ‘in the field’ (aka my kitchen!).

For more information on running your own dog treat business, check out Kristin’s course HERE.

Rebranding Your Business | Checklist for Google My Business & Local Search


8 step rebranding your business checklist

In the local search space, rebranding is something that happens quite often.  This is a checklist of all the places a local business needs to update online when they are changing their business name.

  1. Update website first.
    1. The logo needs to reflect the new name.  Often logos include taglines.  If you want it to be clear that something is a part of your business name, don’t put it on a second line.
    2. Any place that references your business name (About Us page etc)
  2. Update the Site name inside WordPress or whatever CMS you use.
  3. Update your domain registry.
  4. Update business license with the Secretary of State (US) and other places you have licenses listed.
    1. If in healthcare: Update the NPI record.
    2. If in legal: Update the state bar website.
  5. Update major data providers. (I suggest hiring Whitespark for this if you don’t build your own citations.)
  6. Update your name in Google My Business.
  7. List your new name on your website on the contact & about page clarifying that you rebranded “Old Name is now called New Name as of June 2021”…
  8. Optional: Send out a press release announcing the name change.

We created a handy PDF of this list with checkboxes for you to follow any time you need to work through the steps!

https://www.sterlingsky.ca/
Latest posts by Joy Hawkins (see all)



A small business’ step-by-step guide to dominating local search in 2021


30-second summary:

  • Optimizing a small business for local search is a powerful way to boost local traffic and increase sales.
  • With the large majority of web users actively seeking products/services in their vicinity, building local leads is essential.
  • Joseph Dyson offers a step-by-step guide to improving local visibility for small businesses.
  • He focuses on the importance of Google My Business, keyword research and implementation, internal and external links, reviews, and more.

Do you want your business to appear in the top local search results on Google? Do you want to attract high-quality traffic that helps you boost sales and grow your business in the long run? Do you want to achieve and sustain target KPIs?

If you answered these questions in the affirmative, you may want to optimize your business for local search if you haven’t already.

An astounding 80% of all local searches on mobile phones result in a transaction.

While you may have created a winning social media marketing strategy and revamped your brand identity, the work doesn’t end there. In fact, it only begins. With the competition becoming increasingly cut-throat each day, standing out among the crowd has become more important than ever—especially for small businesses that are struggling to navigate the digital marketing learning curve during the ongoing pandemic.

To make things easier without compromising efficacy, you need to start off on the right foot by focusing on local SEO.

We’ll break down the basics and offer a step-by-step guide to dominating local search in 2020 so your business can hit the ground running.

What is local SEO and why does it matter?

Local SEO is the process of optimizing your business to improve its visibility in local search results on Google.

Why does this matter? Because local consumers are actively looking for products/services close to them.

If you run a small business, it’s very likely that you operate within a certain area, i.e. a specific city or state. If you fail to optimize your business for local search, you’ll attract generic leads that aren’t capable of making a transaction because of geographical constraints. You’ll also reduce your chances of appearing in the top local search results each time someone runs a “near me” or “close to me” search.

Instead of appearing in the Google 3-Pack (attached below for reference), your business will show up on the eighth, ninth, or 30th SERP.

And while earning a not-so-favorable spot among Google search results may not sound too bad, the large majority of web users never scroll past the first SERP.

So what do you do? You optimize your business for local search.

We’ve rounded up some of the most effective local SEO strategies for small businesses in 2021 to help you get started.

Claim and optimize your Google My Business listing

Leveraging Google My Business is a surefire way to give your business a much-needed visibility boost. The popular platform allows businesses to drive local traffic by creating and maintaining a strong online presence on Google Search and Google Maps.

As you share relevant information about your business, Google will effectively crawl, index, and rank your business.

The outcome? Improved local rankings.

Claim and optimize your Google My Business listing to maximize your chances of appearing in the Google 3-Pack.

We suggest sharing the following information:

  • Name
  • Address
  • Phone Number
  • Business Hours
  • High-Quality Photos and Videos
  • Categories
  • Description
  • Website
  • Reviews
  • Frequently Asked Questions
  • Attributes and Amenities

Google’s algorithm determines the legitimacy of a business by checking for consistency across the board. For instance, if your business hours are inconsistent across multiple platforms, your business will not be perceived as credible or reliable.

Even the slightest deviation can lower your chances of appearing in the Google 3-Pack.

Ensure consistency to dominate local search and increase the visitor-to-lead conversion rate.

In addition, keep your listing updated by sharing fresh content and interacting with customers through Google My Business Messages.

Become a pro at keyword research

Keyword research is undeniably the crème de la crème of local search. If done right, the process can help your content stand out among the massive pool of competition.

Why should you use keywords in the first place?

Let’s break it down.

If you own a small salon in Los Angeles, most people looking for salon services will search for very specific phrases like “salons in Los Angeles” or “best hair stylists in Los Angeles.” These keywords are a set of industry-specific and location-specific phrases that help customers find what they’re looking for.

If you want your products/services to appear in the top local search results, you have to incorporate these phrases into your content to give users exactly what they’re looking for.

Use Google’s Keyword Planner to find local industry-relevant keywords. It’s important to note that keywords are constantly evolving based on current trends, events, and news. So while you may have assiduously compiled a list of the most relevant keywords, it’s unlikely that they’ll dominate search engines within a few months.

Stay at the top of your game by actively researching and re-researching keywords. You can also use third-party tools based on your preference.

If you’re unsure about how to incorporate keywords based on regional trends, use Google Trends to discover what’s trending.

Use actionable on-page SEO techniques

On-page SEO is the process of optimizing web pages to boost rankings and attract high-quality local traffic.

How does this work? As you focus on specific on-page optimization factors, your website will become more visible on the web.

These factors include:

  • Title Tag: The title/topic of each page
  • Meta Description Tags: A short description that summarizes the content
  • Robots Meta Tag: A piece of code that helps web crawlers determine which pages on the site should be indexed
  • URL: The web address of a specific page
  • Header Tags: Headings that add structure to a page, for example, H1, H2, and H3
  • Image Alt Tags/Alt Text: Short and clear description of an image
  • Canonical Tags: An HTML link tag that helps crawlers prioritize the main page instead of indexing duplicate page URLs

Each time you create new content, incorporate high-volume keywords in the aforementioned on-page optimization factors, especially the title tag, meta description, URL, and header. This will help you attract local traffic and make your website more search-friendly.

Leverage internal and external links

Focusing on your website’s link structure is a great way to optimize your business for local search.

Internal links are hyperlinks that take readers to content or products/services on your own website. Here’s an example to help make things a bit clearer. If you’re writing a new blog for your website and hyperlink an old infographic on your own domain, this will qualify as an internal link. Of course, you can link any type of content, including blogs, articles, press releases, infographics, videos, product pages, service pages, etc.

How does this help? As web users interact with your content, they’re more likely to engage with the internal links. This, in turn, helps Google determine the relevance of your internal pages and rank them accordingly.

If you’re already ahead of the game, you can link location-specific keywords, thereby organically improving your website’s visibility for local search. These factors collectively play a big role in ensuring your business climbs local SERPs and maintains a strong online presence.

External links work in a similar manner. If an external (third-party) website links to your content or products/services, this qualifies as an external link, also known as a backlink.

For instance, if an established website like Forbes links to a value-added blog you wrote a few months ago, you’ll earn a high-quality backlink. As a plethora of potential customers is redirected to your website, you’ll reap the benefits of high traffic for your local business.

High-quality backlinks from websites with a high domain authority (great rankings on SERPs) help Google determine the validity and reputability of a business.

If a considerable number of established businesses are hyperlinking to your content, it’s very likely that you’re producing engaging, informative, and impactful content.

Google’s reward system is quick on its toes. Their algorithm will immediately process the information and make sure your business gradually climbs SERPs. If you were stuck on the 15th SERP, you could climb a few pages.

Of course, if you continue to produce winning content and earn quality backlinks, you’ll manage to break into the first search page.

How should you use internal links?

  • Create more content so it’s easier to include internal links in new content
  • Check the domain authority of pre-existing content to use internal links accordingly (for example, link to popular content more frequently)

How should you increase external links?

  • Write high-quality and engaging guest blogs
  • Leverage broken link building
  • Convert unlinked mentions into backlinks
  • Collaborate with non-competitor businesses in your industry to build quality backlinks
  • Repurpose and syndicate content
  • Offer to write authentic testimonials for other businesses in return for a backlink

Optimization isn’t enough, create high-quality local content

Optimization isn’t the be-all and end-all of content marketing. If you haven’t produced high-quality content in the first place, it’s unlikely that optimization will help you get any further.

The best way to dominate local search is to strike the perfect balance between optimization and quality. Losing sight of either one of the two could end up doing more damage than good.

Create impactful content around local events, trends, movements, and news.

For instance, find a way to incorporate popular holidays like the 4th of July into your content plan. If you sell pool accessories, you could create a blog titled “Five Tips for Having a Lockdown-Friendly Fourth of July Party This Weekend.” One of the tips could include having a family pool party and ordering fun pool accessories online.

Building these connections will go a long way in helping your business become a familiar sight in local search results.

Of course, don’t forget to incorporate location-specific keywords to make sure you attract high-quality leads that can easily buy your products/services.

Request and respond to reviews to climb SERPs

Reviews are a gold mine when it comes to improving visibility for local search.

A whopping 53% of Americans carefully read product/service ratings and reviews to guide their shopping experience.  In fact, 15% of the ranking factors for the Google 3-Pack comprise review signals.

If you run a local search, you’ll notice that each business in the Google 3-Pack includes a plethora of positive reviews.

Here’s an example:

Google doesn’t want to take any risks. The entire point of the Google 3-Pack is to display the top businesses for a specific search. The factors used to determine whether a business should appear in the Google 3-Pack include NAP consistency, relevance, reputability, experience, and—you guessed it—reviews.

If your business has a great review rating and flattering reviews, you’re very likely to earn a spot in the Google 3-Pack.

But how should you generate positive reviews? The most obvious way is to offer excellent products/services and ensure great customer service.

But there’s a little more than meets the eye.

Here are some expert strategies to increase positive reviews for your business:

  • Use Google My Business to encourage your customers to share reviews
  • Request reviews from customers who recently invested in your products/services by sending a short, individualized, and engaging email
  • Use social media to encourage customers to share their feedback
  • Create a testimonials page on your website and include a short form that allows customers to share their experience with your products/services

Actively respond to positive reviews to encourage customers to share reviews in the future. In addition, take correctional measures to make it up to your customers who leave negative reviews. If done right, you can end up turning a bad experience into a good one.

If you’ve been struggling to give your business the boost it deserves, implementing these strategies will go a long way in turning things around.

Closely monitor your progress using Google My Business Insights and additional tracking platforms to determine where you stand and realign strategies accordingly. Ensure consistency to view concrete results in local search rankings and traffic.

We also recommend keeping up with your competition to develop an edge as a small business with relatively less experience. Go over their strategies and replicate certain aspects that seem relevant.

As you develop a holistic local SEO strategy, your business will begin to reach milestones and gear up for long-term growth.

Conclusion

Local SEO is undeniably one of the most powerful weapons in the digital marketing arsenal for small businesses. Polishing these skills can help a business actively climb SERPs for local search and build a wide audience that continues to grow organically.

While implementing local SEO strategies may seem challenging at first, it’s less complex than many small businesses think. The right tools, resources, and expertise can make the process much easier.

Incorporate these strategies into your current marketing campaign to get started. If you have any concerns, feel free to connect with an expert. Good luck!

Joseph Dyson is a renowned content marketing manager at Search Berg. He offers expert small business SEO services and has headed various local SEO campaigns over the years.

Hey Google My Business, We’re Not In Kansas Anymore!


In fact, we never have been in Kansas, but Google seems to disagree.

In November 2020, Google suddenly decided that Local SEO Guide, Inc, a business located in Pleasanton, CA, was actually located in Fawn Creek Township, KS.
Local SEO Guide Kansas

Not only that, we had also apparently opened a hotel (in the midst of COVID no less – we are in fact optimists at heart):
Chateau Local SEO Guide

Pretty dumb of us though to open the hotel in California when Google thinks we are in Kansas. Not a lot of operating efficiencies with that set-up.

Jason Brown notes in “Breaking Free of Your GMB Independence Issue” that this Kansas stuff may have started in September 2020.

We don’t really rely on on our GMB page for leads so I shot off a note to Google My Business support and figured they would fix it at some point. Meanwhile it might give us some insight into how their Rube Goldbergian system works. Then I kind of forgot about it.

In February, while in a 20-person Zoom meeting on how much we should freak out about Core Web Vitals, I logged into LSG’s GMB dashboard to see if maybe we had been moved to Colorado (hopefully near Aspen). While in there, for some reason, I decided to add “SEO agency” as a Business Category. “SEO Agency” must be on the double-secret do-not-use list because as soon as I added it, our listing got suspended.

I get it. A lot of SEO Agencies are how shall we say “sketch” businesses. It’s a red flag. But surely GMB would realize that LSG is an established sketch business? And it’s certainly no less sketch than Psychic or Cat Hostel.

All I had to do was delete SEO Agency as a category, plead my case via Google My Business’ Reinstatement Form, and it would be cleared up in a few days/weeks as GMB support worked through its queue.

Did I mention that we are in fact optimists at heart?

As of last week I had heard nothing back. Of course this page on fixing suspended business listings has been updated, but at the time it said something like “If you have already submitted a request, do not re-submit it. It will really annoy us.”

Just for kicks I asked Steven Saldana, LSG’s GMB problem-solver extraordinaire, to give it a try. My initial request went something like this, “Hey GMB, I added a new service category and got suspended. I deleted the category so please un-suspend us. Thanks!” Steven’s request was a bit more forceful. It basically said the same thing but he also added “This is our corporate listing and it must be reinstated ASAP!” It worked.

Of course, we’re still in Kansas, but that’s certainly better than being in GMB purgatory.
Local SEO Guide Kansas

I guess the point of this story is thus:

  1. If you are relying on GMB for a large part of your business, you have my thoughts and prayers
  2. The fact that shouting in ALL CAPS seemed to make the difference is kind of crazy.
  3. If you are a business in Montgomery County, Kansas, you may want to double-down on your SEO. The Local Pack results are pretty much littered with out of state businesses so I’ve got to believe the locals don’t really trust them and are clicking on the Local Organic results.

And if you are looking for a great restaurant in Fawn Creek Township, KS, Google recommends Vegos Food Truck. Don’t worry that it’s actually located in Albuquerque, NM. It’s a truck, so you never know when it might show up in your hood.
fawn creek township restaurants

4 Ways to Start a Weed Business During the Legalization of Marijuana


No matter where you go, CBD and smoke shops tend to be all over the place. With sweeping legalization of marijuana and CBD now quickly going into affect across the country, right now might be a great time for you to focus your efforts on this global trillion dollar industry.

The good news is, there are plenty of ways to start or promote such a business without the need to actually grow or sell physical marijuana or CBD products.

With this in mind, today we will be highlighting three different ways you can start taking advantage of the situation at hand.

1 – Create a Marijuana Resource Guide for Those In Need

First thing first, with CBD, weed and marijuana benefits now getting more attention than ever before, more people are heading to Google and social media to see what they can find out — versus going to a local dispensary or doctor first.

This means there is a huge demand for high-quality marijuana and CBD resource sites.

A perfect example of this can be seen in this weed delivery services in Boston article. Not only does the site make it easy to find such delivery options in that specific city, but they also break down such services in different states across the country.

The benefit for having such a site, is that it provides value to an audience, while also being extremely useful for the businesses, brands and dispensaries that deliver such products — which ultimately leaves a lot of monetization options on the table for the site owner.

2 – Start a CBD and Dispensary Directory for Local Businesses

In addition to creating an online resource website or blog, another option is to open your own directory. In previous years, this would have likely been a huge pain to set up, but now with SaaS platforms in place, it’s easier said than done.

You can see a live working example of such a directory, at CBD Hemp Finder, which currently lists thousands of locations across the country for the buying of CBD and hemp related products — again, all without needing to sell anything on their own.

While there are many similar benefits to launching a CBD/weed directory in comparison to a resource site, there is also less manual work and writing on your part — as the ability is there for smoke shops, dispensaries and health stores to add their own listings and manage their content.

Once again, the real business model and value here is making the information and content easily accessible for those looking for it. And through the use of paid listings, upgrades, affiliate marketing and more, the sites are able to generate revenue in the process.

3 – Launch a Weed/CBD Advertising Agency

Another excellent way to make money in the business of marijuana without actually needing to grow or sell any of the product, is to cater to the needs of the many businesses and sellers already in it.

If you have a marketing background or an agency in place, the opportunities in setting one up strictly for those businesses can be use.

HempireSEO is a great example of a brand that was able to make the shift from a normal SEO agency, to branching off and focusing strictly on weed and CBD clients.

With more people now searching for such products and information online, the demand for ranking higher and attracting new audiences is also higher than ever.

So how can one start an SEO agency of their own focused specifically on this industry? Simple… if you know enough about how SEO works and have the necessary resource in place, launch a new site and brand and then perform the required outreach to gain new clients.

4 – Become an Authority and Expert within the Industry

The common theme across all of these methods being highlighted today, is the power of information and providing it to an audience that is greatly in need.

In the last example of how you can start a business or brand through the use of providing audiences with the most value possible, it’s all about becoming an authority and trusted brand within your niche.

Outside of Google, where are people going when they need information? It’s usually YouTube and social media — which is the perfect segue into our next examples of influencers changing the market.

What was once a banned topic, is now one of the hottest and fastest growing markets on YouTube today. With thousands of high traffic YouTube Cannabis Channels now in place, more will surely come in the future — however, those who have been putting in the time, work and effort to continually create content and grow their followings, are now the industry experts and influencers of today.

And when it comes to revenue options, it’s not just about YouTube video ads. Instead, these influencers are getting paid big bucks to create video content, work with sponsored placements, and sometimes even getting annual sponsorships and paid contracts for media placements and content outside of YouTube.

With Google being the largest search engine in the world and YouTube being the largest video search engine in the world, if you are doing any type of video content — this is simply a no brainer.

How to Make the Most Out of the Early Days of Legalization

With 2021 only getting started and new regulations coming into effect daily on the legal use of marijuana and CBD, the industry will only continue to grow day in and day out.

If you are currently on the sidelines and wondering how you can start making money in this industry, and terrified with the idea of being a grower or opening your own store location, these four ideas and working methods might be perfect for you.

As with all business opportunities, it’s important to not only research the industry beforehand, but to also have an action plan in place as well.

Be sure to skim through each of the listed ideas and opportunities and see which best fit your existing expertise and services in place. If you are already well versed in multiple areas of content creation and online marketing, you may way to implement each of these methods by starting your own agency.

How to Start Your Own Laundry Service Business From Home


If there’s one thing you can always count on each week, it’s laundry: rain or shine. Whether or not you’re busy, you and your family will have laundry to wash. Many people might tell you that they absolutely don’t like doing laundry, and this could provide you with the perfect opportunity to make money by starting your own laundry service business from home.

The average American household does 8 to 10 loads of laundry per week, and the U.S. laundry facilities and dry-cleaning services industry is valued at over $10.2 billion, so there is lots of money to be made by simply washing and folding clothes other people’s clothes.

Starting a laundry service business is an excellent way for moms to work from home and earn hundreds per week. After all, doing laundry isn’t that bad. It’s flexible and allows you to do other things around the house while a load of clothes is washing or drying. Here’s what you need to know when it comes to starting your own laundry service business from home.

Woman pouring laundry detergent while washing clothes at home.

Getting Started Is Easy

When considering any new home-based business idea, it’s essential to look at your existing skills and experience to see if you need extra training, licenses, or certifications. You likely already have a knack for doing laundry properly. So this is good news. If you need to learn more, you can easily find videos and articles online that teach you how to wash and care for different materials.

Plus, you can get extra practice by washing your family’s clothes and perfect your skill set in sorting light and dark clothing, using the proper amount of bleach for white linens, and more. When it comes to folding, practice and find a technique that works for you and looks neat.

What You Need For Your Laundry Service Business

To start your own laundry service business, feel free to start with the basics and add more items and materials as you get more established. Here are just a few main things to check off your list.

Washers and Dryers 

Of course, you will need a washer and dryer to perform your laundry services. You may already have one in your home that you can use. Keep in mind that the machines in your home will likely be residential-grade machines which are fine to start with. Residential washers and dryers are designed to help meet the demands of weekly family laundry, and you can expect these machines to last anywhere from 8 to 12 years with proper maintenance.

On the other hand, commercial washers and dryers are designed for cycling through laundry continuously (24/7 if needed), and these machines can last for 14 years on average, handling over 5,000 laundry cycles. Commercial washers and dryers may be a little more expensive than their residential counterparts, but it could be worth the extra cost if you have several clients and are doing multiple loads of laundry each day.

However, if you’re just starting out, it’s perfectly acceptable just to use what you have in your home.

Laundry Detergent

Consider offering a full-service laundry experience for your customers by providing laundry soap, fabric softeners, and dryer sheets, so the people who hire you don’t have to provide it themselves. You can buy these items in bulk to stock up or make your own laundry detergent to save money. 

I started making liquid laundry soap a few months ago, and it’s been such a cost-saver in our household. Every few months, I fill up a 5-gallon bucket with my homemade soap. Once you purchase the initial ingredients and supplies, making your own laundry soap will cost you pennies. 

Scale to Weigh Laundry

One of the most common ways to determine how much customers will pay is to charge a fixed rate per pound of laundry. To do this, you’ll need to weigh each bag of laundry so you can provide an accurate quote. 

A digital utility-scale, which can be perfect for weighing laundry, may run you around $150.

Licensing and Registration Documents

You may want to set up an LLC, S-Corp, for your business or work as a sole proprietor. Decide which business structure works best for you and research your state’s licensing and registration fees and processes. You should also determine how you’ll organize your finances and pay taxes on the income you make in your business. Talk to a tax professional or CPA about a plan and bring up any questions you may have so you can get started on the right foot.

Laundry Bags

This is not required to get started, but it may be a good idea to order some reusable laundry bags with your logo on them to give to customers for free when they hire you for laundry services.

Finding Customers

Everyone needs their clothes washed each week, but how do you actually find customers for your laundry service business and spread the word? Here are a few helpful ideas to get you started. 

Post Ads for Free Online

There are tons of free sites and groups you can use to advertise your business online. Start with local groups on sites like NextdoorCraigslist, and even YellowPages.com. You can also post in local Facebook groups, and if you’ve registered your business, it may be a good idea to get involved with your local Chamber of Commerce.

Get a Website

Sooner or later, you may find it necessary to create a website so you can have a general place for potential customers to go to learn more about your business and services. You can share why you started your business, how you work, what materials you use, along with testimonials and reviews from other customers. 

In addition to having a website, create social media pages so you can share discounts, offers, and images to promote your business.

Offline Local Promotion

Try doing some offline local promotion as well to get the word out. You can put flyers on cars or in local businesses with your phone number and website on them. Placing flyers and business cards in high-traffic areas for families like schools, daycare centers, and restaurants would be ideal. That way, you can get your business in front of busy parents who may be looking to outsource laundry. Busy professionals can be another ideal client for you too.  

How Much Can You Make?

The best part about having your own laundry business is that you get to decide your rates. Most laundry service business owners charge anywhere from $0.75 to $3 per pound of laundry. If you want to offer to pick up and drop off laundry, you can also charge an extra delivery fee. For reference, the average small family will accumulate more than 10 pounds of laundry each week. 

In general, you may receive anywhere from 20 to 30 pounds of laundry with each weekly customer. This means it’s not uncommon to earn a few hundred dollars per week with your at-home laundry service once you gain a handful of weekly customers.

Woman pouring laundry detergent while washing clothes at home.

Don’t Forget About Expenses!

As with any business, it’s important to be mindful of expenses since they can reduce your profit. You will need to spend money maintaining your equipment and keeping other supplies stocked for use. 

If you’re offering a pick-up and delivery service, you’ll want to account for fuel expenses as well. While you can deduct mileage from your business expenses, you should also set distance limitations and encourage customer drop-offs, so you don’t waste too much time driving.

Laundry Care Can Help

If you need help starting your home-based laundry service business and would rather have someone else handle much of the marketing and financial planning, consider teaming up with a business called Laundry Care

Laundry Care has been around for several years now and helps you operate your own laundry business with less hassle. How it works is that you can sign up to be a provider, and they will find customers for you in your area. You’ll pick up laundry, bring it home to wash, dry, and fold, then return it to the customer when it’s ready. 

Laundry Care providers get paid around $20 per bag of processed laundry, and each bag holds 2 to 3 loads. You can control the frequency of when you get paid, and your earnings will be held securely in the ‘My Wallet’ section of the Laundry Care app. 

To become a Laundry Care provider, you will need to pay a $100 fee. The fee covers initial supplies like 5 Laundry Care reusable bags, clear garment covers, a portable hanging scale, plastic bag tags, a laundry guide, a branded t-shirt, and promotional cards to obtain your first few orders. 

Conclusion

Starting a laundry service business is an excellent way to make money from home and still spend quality time with your kids, take college classes, work another job, run errands, or do anything else you want to do. Learning how to offer a professional laundry service is easy, and while there may be some start-up costs involved, your potential customer base is huge. Everyone has laundry. You just need to narrow it down to the people who are willing to outsource the task and hire someone like you to help.

Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business


Like my post? Please share!

https://www.flickr.com/photos/lecrajane/15792161001/

For most business owners and others who try it, blogging is a frustration factory.  The way they go about it, it’s a time gobbler, a grind, and a disappointment until they give up – 47 blog posts and 0 new links, 0 visitors, and 0 customers later.

What’s wrong with the way small / local businesses blog?

I’ll be the last one to say blogging isn’t effective.   It sure can be.  This blog is a vital organ of my business, and that’s true of some of my clients’ businesses, too.  But certain pieces need to slide into place first, preferably on the sooner side.

The big trouble is that blogging (as it’s commonly done) is at best a tough way to earn links, build an audience, and pick up local rankings for semi-competitive terms.  As in it’s ineffective at all 3 most of the time.  Why?  One issue at a time:

  • Your post probably won’t get links because (paradoxically) your site probably doesn’t have much of a backlinks profile at the moment and won’t help you outrank posts on more-established sites, and because it’s unlikely you have an attentive following in your email newsletter or on social media. For any or all of those reasons, people won’t find your post, and so nobody will link to it.
  • Even the few people who stumble across your post probably won’t find your other posts relevant, or find them at all. Even if they notice that you have other posts, they may not have an urge to read those posts now, and (usually) won’t have an occasion to return to your site.  So you’re left with one visit per reader, rather than months or years of return visits per person.
  • Even if a blog post ranks for a certain term you care about, it will be crowded out by and need to compete with competitors’ homepages, general directories, and industry and local directories. Those competing sites and pages tend to rank for a wider variety of search terms, whereas you’ll be lucky if your post ranks for a couple of terms you care about.  You’ll find it hard or impossible to replicate a success, and you’ll find you need to work too hard for too little.

If it’s much tougher sledding than you expected, you won’t stick with it to the point of seeing any benefits.

You might have tried or considered a swing-for-the-fences approach, in which you write giant posts that involve a lot of research, design, and maybe outreach.  That kind of approach has worked for some local business owners, and may work for you.  But the odds are long.  It’s not likely to work out the way you hoped, in which case it was just a big waste of time.

You’re in a bind.  You want to or think you need to blog.  You don’t want to skip trying to make it work only because it’s tough, but you also don’t want to go on a fool’s errand.  So what in tarnation are you supposed to do?

In my experience, there are only two practical ways to give your blogging mission a high probability of success – by which I mean it helps your business become more visible to the local people you’re trying to reach:

(1) Maintain a long stream of quick blog posts on niche, specialized, almost obscure topics – like on the kinds of questions only a few of your customers/clients/patients ever ask you – and crank out a lot of those posts month after month.  The idea is this: on any given day, maybe 10 people search for an answer to the geeky little question you write about.  But your post is the only one around that meets that exact need, so by Gum that post will capture every last one of those 10 searchers.

Shopping for food in March of 2020 - image courtesy JonathanRozek.com

(2) Or you can start with a “seed audience.”  That’s my term for an early, small group of readers, all of whom are people you already know to one degree or another.  Those people form a core or nucleus – a seed – of what will grow into a bigger audience over time.

If you want your blog posts or other “content” to help you get more local customers/clients/patients – directly or indirectly, sooner or later – a seed audience is what’s most likely to work.  Let me explain more.

Who’s your seed audience, and what are you supposed to do for them?

Your very earliest readers will probably be a motley (Crüe) crew of people, all with different relationships to you.  To some extent that’s out of necessity, because you don’t have many other would-be readers yet.  But the mixed bag of people also happens to be useful in this case, because you’ll get a better sense of whom your audience can be or should be, and whom you should focus on.  You want feedback from various people.  Your seed audience should probably be some combination of these people:

  • Past customers
  • Current customers
  • Leads
  • People who refer customers to you, or vice versa
  • Partners
  • Employees / staff
  • Recipients of pro bono work
  • Yes, maybe even friends and family – especially if anyone is involved in anyone else’s business or profession
  • Other people you think may be interested

Either you keep a list of specific people to send your posts to individually, or you whip up an email newsletter (like with Mailchimp or Aweber –  or consider Tidings) and invite them to join it, or do both.  Preferably you do both.

In either case, your action item is the same: look for opportunities to direct those people to your blog posts – posts you’ve already written and posts you haven’t written yet – at a time they would find your information helpful and welcome.

If you don’t read any more of this post and don’t need more of my color commentary, just do that one thing and your blogging will be much more likely to bring you visibility / links / customers.

What does the seed audience do for you, exactly?

First of all, you need to do something for them: send them a blog post that answers a question they asked you, or that helps solve a problem you know they’ve got.  You can send them posts you did years ago, or new posts that you know to be dead-on relevant to their problems or goals.  Keep in mind that the seed audience consists of people who (to varying degrees) already know you.  This is the equivalent of the old-school practice of mailing newspaper clippings to someone.  Except those clippings are bits and pieces you wrote.

As long as the posts (or other content) you share with your seed audience is timely for them, over time the people in your seed audience will help grow your audience in several specific ways:

  1. They are one of your best sources of ideas – between the questions they’ve asked you, concerns they raise, what you know about their situations. If what’s in your head is the only source of topics to write about, pretty soon you’ll run out of topics to write about.  See what’s in other people’s heads.
  2. They’ll provide your earliest shares on social media, when nobody else will (because nobody else knows about your posts yet).
  3. They’re likely to send your post to people they work with, or to their friends or family.
  4. They’ll give you feedback on your work, especially if you ask.
  5. You’ll get great keyword ideas, just by paying attention to how they describe what you do, how they describe their challenges and what they want, etc.
  6. Depending on exactly who’s in your seed audience, they may be more likely already to have some buying intent. So not only is there a chance they might hire you for something if you sent them a helpful post at the right time, but it’s also possible there are other people exactly like those people (e.g. past customers or leads).  In that case, consider focusing more of your posts on that little part of your seed audience.
  7. They may give you an early and merciful clue as to whether you should continue blogging at all. If after a while you can’t engineer your posts to be useful to people you already know, it’s not as likely you’ll figure out what kinds of perfect strangers your posts are meant to help if your audience gets bigger.  You need to know at least roughly what kind of person your posts are supposed to help.

How do you develop a seed audience?

This one’s as simple as it sounds: you email your posts to anyone you can, whenever the topics that you wrote about have come up.

You can also point people to your post if the topic comes up while you’re on the phone (or Zoom) with them.  That assumes, of course, that it’s a post you’ve already published, and that it’s named in such a way that you can tell someone the name of the post, and he or she can Google it and pull it up without much strain.

Consider creating posts for an audience of one.   Not in a creepy way, like, “I know what you’re thinking now, Bert.”  I’m saying if, for example, a past customer or employee asks you a stumper question, write a blog post on it.  Do some research if you have to.  Go to town.  Possibly give the person who asked you the question a shout-out or tip of the hat in the post.  I do that all the time.  In any event, send it to him or her (and ask for feedback), and send it to future people who have the same question or a similar one.  If nothing else, it’ll save you from having to answer the same question again and again.  More likely is that over time that post also starts bringing you some decent traffic and maybe even a couple of links.  That’s because it’s on a question or concern that someone actually has.

Get some practice at building an audience one person at a time.  Most will appreciate the timely post, many will stay tuned for more, and some people will bring others into your teepee.

By the way, I’ve found it extremely useful to keep a running list of posts.  That makes it quick and easy for me to send someone the link to a relevant post I did.

What are the alternatives?

With the exception of the one good, realistic alternative I mentioned at the beginning of this post (writing lots of quick posts on super-niche topics), the alternatives to the “seed audience” strategy have serious drawbacks.  Here are the common tacks business owners and marketers try:

Strategy 1: Swing for the fences: trying to write monster, “ultimate guide”-type posts.   This one is hard to ease into, harder to sustain, easy to burn yourself out on and stop, and runs contrary to most people’s naturally short attention spans.

Strategy 2: Hamster wheel: writing 17 unplanned, slapdash posts every month, sticking with it for 3 months, and giving up.

Strategy 3: “Build it and they will come”: the posts are solid, useful, and well thought-out, but you didn’t write them with a specific person or specific people in mind, and so you don’t send them to anybody.  You assume that just because you wrote it Google will find readers for it.

Strategy 4: Mass production: pay a third party to belch out posts that are so bad even you won’t read them – but that you’re certain will help your rankings because “Google likes fresh content.”  You need basic quality-control.

Can other approaches work?  Yes.  Will they work?  Probably not. With enough effort you can probably get any blogging strategy to advance your goals at least a little, but at what cost to the other things you need to accomplish in a day?  You can always tweak your strategy later.  For every one business owner who gets the skyscraper technique (for all its merits) to work, there are 20 who couldn’t make it work.  We don’t hear from those people much.  Also, what works for a marketing agency or for a non-local business has a good chance of not working for you – for your local business.

People who say you definitely should or definitely should not blog are missing the point.  Sure, you should have content that informs and helps anyone on your site, but who says that needs to be in the form of a blog post?  In most cases having very detailed “service” pages and other pages (and don’t forget the homepage) is your best way to do that.  Videos, too.

That’s why I’m working off the assumption you’ve already got your pages pretty much down pat, and that you want blogging to help you get even more visibility.  I’ve also assumed you don’t want it become your new full-time job.  A seed audience is the best way to go about that.

Recap

Again, the idea of the seed audience is simple: Make use of every opportunity to send your posts to people you already come into contact with.

Send a post whenever it’s helpful to the other person.  Pay attention to the questions and concerns of the people in your seed audience, and write more posts that help those people with those challenges.  I guarantee you there are more people like them, and in time those people will become your larger audience.

Preferably your seed audience includes past or current customers, but it doesn’t need to.

I find it very helpful to keep a list of posts (like this).

At first you grow your audience a person at a time, but eventually it’ll mostly grow itself.  That is when you’ll be able to draw a thick line from blogging to more traffic, links, customers, and other good stuff.  The big thing to realize is those are benefits you see after your blogging effort starts to work, not before you’ve gotten it to work.

A seed audience isn’t mutually exclusive with other ways you might grow your audience.  It’s complementary.  It will make your other plans more likely to work out.  Give it a try.

Side note

By the way, I speak from first-hand experience with the seed audience approach.  Not only because some of my clients have used it to good effect, but also because that’s how my blogging sprang up from the dirt.  My earliest readers were people who got my email newsletter (and those people had found me through a variety of odd little channels).  My earliest posts were simply what I thought those people would find useful.

To this day, half the reason I write many of my posts is so I can lay out a thorough answer once and simply send a link to the post every time that question or topic comes up again.  The benefits are too many to count.

Further reading

Should You Make It a Page or a Post? – me

8 Lies About Content Marketing You Probably Believe – Joel Klettke

Should a Small Business Have a Blog in 2021? – Colan Nielsen

Poll Results: Do Local Businesses Need Blogs? – Rosie Murphy

10 Bootstrap Ways to Grab More of Your Service Area in Local Search – me

Hit Blog Post but No Local Traffic or Rankings? 7 Ways to Make That Post Help Your Local SEO Effort – me

100 Practical Ideas for Small-Business Blog Posts – me

100 More Doable Ideas for Small-Business Blog Posts – me

What’s been your strategy for growing your audience?

What’s worked well and what hasn’t?

How have you been able to turn that blogging (or other “content”) effort into more business?

Leave a comment!

Like my post? Please share!

Nature of Business and Checking Which Gold Investment Company Is Best


In the simplest sense, the nature of business provides an avenue to generate income for people throughout the world. We all need money to sustain our needs and survive and also to make the most out of our lives. There is nothing wrong with striving to earn more as long as the safety and security of others are not being compromised.

People work 8 hours a day or more just to have sufficient funds for their family and loved ones. Some are motivated in earning money to buy the stuff that they want or go to a holiday destination that they have been dreaming of.

On the other hand, in exchange for the employee’s or contractor’s labor, businesses give salaries every month or fortnight to sustain their services and be able to use their earnings to purchase necessities and luxuries. In this way, it will help the majority of the population to be able to thrive for the better and survive.

We must also know how to budget and finance our expenses to make a proper accounting monthly. Click here to know more about the various news in business, workflows, how it affects the stock market, and more. This is very helpful for those people who have their shops, companies, or ventures to be able to understand clearly their nature of work.

What is The Nature of Business?

Start-Ups, trading, commerce, and other modes of earning profits need to value their human resource management and methods to keep their operations running smoothly. It should also foster healthy competition from other brands and embrace the ideas regarding science and innovation.

As we all know, products such as instant noodles have different varieties and manufacturers in the market. They have different packaging and brand names. When multiple ventures share the same commodity or items in a market, there is a presence of healthy competition that can be a positive reinforcement for companies to create better goods and step up their services.

Have you ever experienced visiting a new place that offers different quaint coffee shops or bakeshops? If there is a shop that crafted a new brew for the holiday season, the neighboring store will likely produce a new variety with a similar flavor from the shop that previously created such coffee flavor in order not to lose customers.

The two cafes are also matching their prices based on the range given by other shops so that customers and other tourists who are in search of a warm cup of tea or coffee will not be bothered by their prices. These types of situations are considered beneficial for both shops because they are healthy for the growth of the business.

Additionally, some cities and countries are known for their money-making ventures. For example, some Asian countries have rice businesses. Their products are being transported to the different countries around the globe especially for those nations that do not have any agricultural lands that are suitable for farming.

Moreover, having a company and start-ups that aim to earn money while helping most of their people and their community may significantly contribute to the financial aspect of their countries.  Here is a link: https://www.investopedia.com that will show you relevant information regarding the ranking of various countries concerning their GDP.

The economic cycle of each nation may vary depending on the goods and services that they export and import. The economic and business sector can affect the status of the country’s finance department. Everything is interconnected. The government must know how to value small businesses and start-ups because they are capable of keeping the country’s money flowing freely.

The Relevance of Finance and Taxes in Businesses

The growth of a large number of businesses can affect other sectors in the country such as educational opportunities, finance, economy, and other groups within a community. If there is a small town or city that lacks ventures, it will affect their financial resources which is a huge aspect in providing foods and services for its residents.

We must remember that we need jobs and employers that will pay us to pay for our expenses and buy the things that we need. Everything that is happening around us is considered a cycle and one of the common denominators is money. It keeps the economy intact and helps others to finance their ventures.

Moreover, being able to know the sources of the funds that the government is using, the more we appreciate the business sector and employment sector in paying their taxes. The revenue that the government is generating through taxing businesses is used for the construction of buildings, repair roads, maintain public schools that will help kids have a quality education, and improve a wide range of public services.

In line with this, we can determine that businesses can create products and services that are being availed of by the people which eventually create more jobs. The supply of every product is based on the demand from the market. A company’s manpower may increase if the monthly sales report will indicate that there is indeed a rise in the demand of the consumers.

Moreover, some companies and businesses operate internationally. This means that they can contribute to their country’s economic sector by helping each of the owners to build relationships, connections, and other means and methods that will help them reach their goals.

investment

Indeed, various economists can certify that global economies will eventually lead to strengthening relationships with other nations around the world. It will also promote camaraderie, friendship, cooperation, and understanding that will be a great avenue to achieve harmony amongst nations and to underwrite world peace.

Global trade relations can secure more employment for the people. The products that need to be exported from the country of origin to the recipient are being cultivated by the people and laborers. That is why it is important to value the labor sector because they have a significant role in keeping their products moving.

The Emergence of Gold Investment Companies as a Business

Looking at investment companies and various stores you can notice that there is an increase in the demand for gold in the market through the years. Having proper research can help you locate the best arrangement available in looking to a place that offers gold as an investment.

Additionally, choosing a gold investment company can be a medium to gain relevant exposure in the gold business. There is also a stock market that supports this precise material and it can materialize your money through time.

Gold doesn’t rust, erode, or rot because of its one-of-a-kind chemical and mineral properties. Gold is indeed a brilliant component that you can discover here on earth. There are a lot of gold miners in different parts of the world that entered the trading market to earn more.

All of us can’t ignore the fact that human psychology is also significantly affected by the effects of having gold and the earnings from it through investments and pawning. For those who are having financial problems, this precious and shiny metal became a go-to investment when some monetary issues and situations comprise fear and uncertainty for their wellbeing in the future.

Compared to other gems and commodities, gold created its name in the investment companies and the stock market today. There is a great fascination from artists, royalties, models, designers, or even a commoner since the beginning of time about the flexibility of gold that can be turned into different types of accessories and items.

Moreover, it is also universally accepted by a lot of companies, pawnshops, and stores as a mode of payment. This article will provide you more information about the nature of a pawnbroker and how can personal property be offered in exchange for money.

In sum, history influenced and has given gold a distinct sense of entitlement and power surpassing other commodities and material that can be found on this planet. And this already won the test of time and has never really disappeared since the ancient generations. Hence, the rise of gold investment companies in the market today is a sign that it is one of the best minerals that can help you earn more in the future.