Tag: Features

April 2021 Google SERP Features: Advertisers Pulling Back?

For all you Local Pack-o-Meter watchers, you may recall that last month we saw an increase in the presence of both Ads and Shopping Boxes and chalked that up to business optimism about the economy. I don’t want to say that April showers are raining on the parade, but we did see a slight pull-back in both these SERP features:
Google Ads SERP Features April 2021

Google Shopping Box SERP Features April 2021
I don’t think we can read much into a 2% drop, but perhaps those eager beaver PPC jockeys got a bit out over their skis in March and decided to pull back a bit.

We also saw a little tick up in Knowledge Graphs, so hopefully you are all doing entity optimization, right?:

The biggest change we saw was in the presence of Related Searches, which dropped by about 25 percentage points:
Google Related Searches SERP Feature April 2021We’re not sure what’s going on here. There is a relatively new format for these which may be creating some noise in the data. If anyone has any ideas what might be going on, feel free to hit me up on Twitter or LinkedIN.

Other than that, everything else is pretty much steady as she goes:
Google Local Pack SERP Features April 2021

I will try to update these the first week of each month so stay tuned!

Sitechecker Review: Features, Testimonials, Pricing, Coupon

Ranking at the top of the search results is something every website, blog, brand and business talks about. However, with only a few spots available on that elusive first page of Google for any keyword, it’s a whole world of competition out there fighting for the same thing.

This means, if you want to successfully rank higher in the search results, there is more than just content creation and link building tasks at hand. SEO is something that needs to be monitored, improved and in action every single day of the week.

In order for all of this to come together, site owners and brands must have a reliable SEO and keyword research and monitoring tool.

Today we are going to be taking a look at the Sitechecker keyword tracking and monitoring solution, while also highlighting it’s many features and tools, while also showcasing why it might be the ideal solution for your site.

Introducing Sitechecker Pro

Sitechecker is an all-in-one solution that allows site owners and brands to properly track and optimize the performance of their search rankings. In addition to providing users with a plethora of SEO rankings and reports, the solution also provides On-Page SEO checkers, Website SEO reports, SEO monitoring and more.

Right off the bat, I personally always like to look at the different rankings for so-called ‘SEO tools and solutions’ to see if they can actually rank for what they are preaching or promise to offer.

If an SaaS can’t rank for the most competitive terms out there (which they are competing for), what good are they?

After quick analysis, I was happy to see Sitechecker ranking on page one for keywords like “website checker”, “seo check”, “analyse seo”, “seo backlinks” and more.

Now that we’ve gotten that quick intro analysis out of the way, let’s take a look at some of the tools, features and reporting that Sitechecker has to offer.

Creating an Account and Your First Site Project

First thing first, you can sign up for a free account at https://sitechecker.pro/.

Right when you join the site, it’s an extremely simple and speedy process to get your websites and accounts set up for reporting and monitoring.

The first steps in this process is to add your site domain name, select your site audit and monitoring settings, adding Google Analytics/Search Console integrations, setting your Rank Tracker updates and reporting, and adding in your requested keywords and search phrases for tracking.

After this is done, the system will take 10-15 minutes to scan through your site and have your first keyword rankings report available. While this is going on, you will also see an active progress report for your site, what’s being scanned and what problem areas have already been targeted.

On the left-hand site of the members area, you will see a navigation bar to access each of your site projects, the main dashboard area, site audit reports, rank track tools and more.

Once the initial report is completed, Sitechecker will provide you with a full site audit, while highlighting the different areas of your site that could use some improvement.

By clicking on any of the sections on this report, it will provide you with a resource on how to address and fix each of the issues. An ideal score for your site is in the 80-90+ range, so be sure to fix any critical issues first, and then make your way through the warnings.

Sitechecker SEO and Keyword Rank Tracker Reports

As important as site reports and audits are, most users are going to be logging into Sitechecker daily to monitoring their keyword movement reports.

Using the keywords you initially added to your site during sign up (or that you can add at any time), the tool will provide you with easy to follow reports on where your site is currently ranking in the search results.

Click on any of these keywords or search phrases, and it will immediately pop up a new screen that displays the top ranking for such keywords, and where your competitors are ranking. This chart will also show a movement on rankings in the graph area.

The more time you spend analyzing your site and search rankings with the tools offered by Sitechecker, the more you will understand and benefit from the solution.

In addition to the main tools and features highlighted so far, Sitechecker also has On Page, Traffic and Rank checkers, while offering backlink and link strategy tools and recommendations as well.

And as seen in most of the screenshots, the option is also there to add the Sitechecker Google Chrome Extension, which makes reports, analysis and optimization even easier. This plug-in is currently being used by more than 30,000 users.

Online Sitechecker Testimonials and Reviews

As with any online solution or membership that you are going to invest your time and money in, it’s important to see what other sites and users of the platform have to say about it.

When running a search for Sitechecker in Google, we can see they have hundreds of positive reviews across sites like TrustPilot, Capterra, FinancesOnline, AccurateReviews, SoftwareAdvice and other reputable sites.

You can also visit the Sitechecker Facebook Page and see plenty of testimonials and reviews on there as well.

Sitechecker Pricing Plans

As with all great tools and solutions on the internet, the best ones are going to come with a price tag. The good news is, with SaaS on the rise, costs for extremely advanced and costly solutions are now more affordable than ever before.

That is exactly what you will find with Sitechecker as well.

It’s free for anyone to visit the site and create an account. However, in order to start using all of the features and access keyword reporting, you will need to upgrade to one of the plans below.

  • Basic: $19/month – 3 websites – 150 keywords
  • Startup: $29/m – 5 websites – 500 keywords
  • Growing: $69/month – 10 websites – 1,000 keywords

Depending on your site needs and budget, the Basic and Startup plans are the most popular, as they are quite affordable and allow you to add 3 to 5 sites to your account.

The option is also there to lower the monthly rates ever further, by signing up for a year in advance. This will result in a 20% savings.

How to Get the Most Out of Your Site with Sitechecker

As with all SEO, site audit and rank tracking tools, it’s important to find one that you are comfortable with, which is also easy to use. It’s also important to make sure it provides you with the necessary optimization, research and keyword analysis tools to continually make improvements to your site.

These are all key features and components that Sitechecker definitely already have in place.

With more than 30,000 paying customers on the site, it’s well worth your time to add your site and keyword rankings, to see what areas of improvement might be waiting for you.

Bonus Coupon Code: Save 20%

Use this coupon zacjohnson to get 20% off for the first payment of any plan (monthly or annual) at Sitechecker.

Adsterra’s Head of CPM/RTB Dasha Raputa Shares Tips and Upcoming Features

Although Affiliate Conferences have been canceled, we kept in touch with industry leaders.

Dasha Raputa, one of the key figures at Adsterra, told us about her professional journey, the platform’s current and upcoming features, and shared several insights that can benefit you both as an affiliate and an advertiser.

Dasha, please tell us about yourself. What do you do for Adsterra? What is your background?

I joined Adsterra 4 years ago as an account manager, and currently, I am Head of CPM/RTB. My professional journey has allowed me to experience all sides of marketing.

I’ve worked with ad campaigns of all sizes, with all verticals, etc. However, despite all this, I still discover new things every day at Adsterra. I think it’s very important to never stop learning! 🙂

Can you please tell us a bit about Adsterra?

Adsterra is one of the most effective and reliable advertising networks when it comes to direct traffic from across the web. We work with 12K+ direct publishers and 8K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals. We have been helping both publishers and advertisers make high profits since 2013.

What are your ad formats? Which ones do you think are the most effective?

We work with Pop ads, Banners, Natives, Web Push ads, and Video Pre-rolls. We’ve also recently launched Social Bar, an ad format we’ve developed ourselves.

The first-ever ad format we’ve launched was Pop ads. That was seven years ago! Now our most popular format is Popunder, which has a volume of over 200mln daily.

What are Adsterra’s main GEOs?

We’ve got a strong Tier1 presence (US geo in particular) and impressive volumes for Europe (for instance, DE, FR, GB).

If you are looking for high volumes you can always count on IN, and you’ll never be disappointed with Asia (ID, TH, VN) and LATAM (BR, MX).

We operate worldwide, monitoring demand 24/7, and our team is always on the lookout for new volumes.

Sounds awesome! Any tips to help affiliates choose creatives?

First of all – don’t hesitate to contact your AM! They know all the top offer-creative combinations and are always ready to help you out.

Also, we have an in-house team that develops new custom creatives based on current trends. If you run CPA offers, don’t forget to test your campaign on Adsterra’s creatives.

If you prefer to not have a manager giving you advice and want to run campaigns on your own, we recommend using spy services like AdPlexity.

Seems like Adsterra is perfect for both those that prefer to work alone and those that like to have access to professional advice! What targeting features do you offer?

We’ve got everything needed for proper RON advertising – OS/Browser targeting, pre-made white/blacklists for pop ads, language/carrier/city targeting as well as retargeting features.


The only two options we don’t offer are gender and age because we don’t collect user data as social networks do. Everything else is available.

What are your top-performing verticals?

When it comes to mainstream traffic, we’re an exceptionally strong traffic source for running VPN/utility campaigns.

If you’re ready to play long-term we’ll be the most stable source for gambling/betting/finance campaigns.

Mobile sweepstake offers remain one of our top-performing verticals. Our desktop traffic is very suitable for software and addon offers.

See also: Mobidea’s Mobile Sweepstake Offers

As for adult traffic, we’re one of the best sources for cam campaigns – this vertical has shown a high and long-lasting boom this year.

What type of support do you give to new clients? What about digital advertising newbies?

Adsterra has a great multilingual support team ready to answer any inquiries 24/7. All our managers have completed a unique in-house training program and are ready to provide all newbies with expert advice.

Our company prioritizes learning, so our employees are always honing their skills.

We aim to give our clients not only the best possible service, but also the best possible support and advice, so we take every opportunity to improve and develop ourselves as professionals.

Can you tell us about Adsterra’s plans? Are there any new features or ad formats in the works?

Currently, we’re working on improving our Self-Service interface for advertisers, in particular, the traffic chart. More interface improvements and new features are coming soon, so subscribe to our blog to stay updated! 😉

As for new ad formats, you’re in for a treat!

The recently released Social Bar has shown to be extremely effective, with our highest engagements yet and a 25% higher CR compared to web push. It is displayed at publishers’ websites natively, encouraging user interaction.

Social Bar comes with 3 highly engaging ad types: In-Page Push, Chat Bar, and Survey Bar.

The best part is, you don’t have to choose just one: mix and match them to get maximum profit!

Sounds great, doesn’t it? 😉

It sounds amazing! Do you have any promo codes to share with our readers?

Here you go: XENZX57S. Create an account on Adsterra and use this promo code to get a nice bonus as a welcome gift (an extra $50 on your deposit of $150.)

We’d be happy to see your readers among our partners.

Thank you for having me!


Best SEO Tool and Features

When you hear different names, you immediately think of different things. If I were to mention the name Lebron James, you would immediately think about basketball. Tony Robbins and you would think a motivational speaker. Neil Patel… and you would likely associate his name with online marketing and SEO.

More often than not, SEO is the interlinking term commonly used with Neil. And this also makes perfect sense, as the release of his latest project, Ubersuggest, is quickly becoming the go-to solution for SEO analysis and keyword research.

With so many different marketing tools and solutions on the internet today, it’s easy to find yourself left with endless accounts that you are likely paying for, yet also many that you aren’t using. This ultimately can add up to thousands of wasted dollars every year, while also leaving yourself asking what you really need?

In short, you really only need a handful of tools and tracking solutions to run a successful business online, and many of them might have alternatives that you might find to be cheaper, yet just as good–if not better.

A perfect case of this would be with Ubersuggest, as it provides nearly the same keyword tracking and site audit information that competitors like Ahrefs and SEMRush, but for free!

It’s one thing to say why a site or solution is great, but it’s another to actually walk through it. So that’s exactly what I wanted to do today.

Let’s walk through some of the great features and tools that Ubersuggest offers for free to any and all of their site visitors.

Ubersuggest Review – All in One SEO Tool

Unless you’ve been hiding under a rock, you probably already know who Neil Patel is. And if you follow Neil, you likely already know about Ubersuggest. If not, it’s an all in one SEO tool that makes keyword tracking and competitor analysis super easy, and best of all… free!

Through the use of Ubersuggest, anyone can visit the site and type in their site URL or preferred keyword. Without the need for registration, the platform will instantly shoot out a data report like the one below. 

As you will see, it looks just like the dashboard area for many of the leading SEO tools and tracking solutions. Easy to read, navigate and understand… even for newbie site owners and bloggers.

However, this is just a quick introduction to what Ubersuggest has to offer. Let’s now take a look at some of the quick and easy SEO and tracking tools offered by the site.

Ubersuggest Keyword Ideas

Right now, we are living in a world of content overload. There are currently now more than a billion websites and blogs that are actively creating new content all the time. Throw in the massive content being created by a billion YouTube members and another few billion users on social media, and you are pretty much well beyond content overload.

With this in mind, content creation and ranking in Google is still one of the most sought after and competitive ways to get free traffic to your site. This means content creation is still a must, but you also need to be smart about it.

Instead of spending hours of your valuable time on writing new content and publishing it to your site, more time should be spent on the SEO and keyword research process. As much as we would all like to rank for generic and big money keywords, it’s just not going to happen.

For times like these, this is where the Ubersuggest Keyword Ideas tool comes in handy.

A good example of this would be if you had a blog and wanted to write about “instagram influencers” and ideally rank for this term. By first plugging that phrase into Ubersuggest we can see the following.

Ubersuggest is great because it quickly provides all of this useful information and stats for free, but also because of the way it breaks it down. 

On the left side, we can see a set of keywords that are relevant to the original phrase we put in. In this area it also shows the search volume, cost per click average and difficulty scores.

On the right side, you have a breakdown showing the sites already ranking for this term and giving you an idea of what it would take in order to outrank these sites. This is quickly summarized by the Neil Patel reference at the top that says “The average web page that ranks in the top 10 has 29 backlinks and a domain score of 84.

For any site owner or brand that is serious about ranking at the top of Google for their desired keywords and phrases, this type of search tool and data is an absolute must. For even deeper analysis on the many different directions you can go with this data, the Content Ideas tool will grab your keyword data and profile you with a list of relevant top ranking articles.

All of this data can be pulled up for free when visiting the site, or stored for future reference when you create a profile and connect to your Google Search Console account.

Improve Site Rankings with a Full Site Audit

As mentioned earlier, it’s getting harder and harder to rank at the top of Google. While methods like content creation and link building work best, you still need to work on the foundation and incoming/outgoing links to your site as well.

For this, it would be ideal to run a full site audit through Ubersuggest. You can see a preview of what this would look like in the screenshot below.

Again, this is free to all users who access the site. If you have a larger site or are looking for as much information as possible, it’s recommended to go with one of the premium monthly plans so you can track all data and your progress month after month.

After running a site audit, Ubersuggest will provide you with a number of stats and related information based on your site’s power, rankings and health. Such elements include an On-Page SEO Score, Organic Monthly Traffic, Organic Keywords and the Number of Backlinks.

All of these data points are quite useful and cool to see, but the Health Check on your site is where the audit really provides value. These will be in the form of Critical Errors, Warnings and Recommendations, which should all be attended to and then refreshed to make sure you make your way through all of the requested changes.

As each of these tasks are completed, your site score will improve and search ranking improvements usually follow. Again, with a profile in place, you will be able to continually run new audits on your site to make sure they are always performing in the best possible way.

Is Ubersuggest Really Free?

Throughout this review article, I’ve been referencing that Ubersuggest is free. I’m sure most of you are thinking there’s a catch or that there is some free trial and upsell associated with it.

Getting right to the point, it’s free.

If you were to visit the site and wanted to start using the tools and tracking reports we featured above, they are all free to access. Some may come with data limitations, but the option is always there to create a free account where you can connect to your Google Console, which will allow site owners to log in and track the growth and rankings of their site.

For users with multiple sites or looking to dive into even deeper statistics and data, there are premium plans catered to the needs of larger site owners, business and brands or SEO agencies. These paid plans start at $29 a month and offer more analytical data, project reports and user access, while also coming with a free 7-day trial.

As you will see from the comparison chart above, Ubersuggest is just a fraction of the cost in comparison to what other well-known SEO tools are charging. 

How to Rank Higher with Ubersuggest

Now that you’ve seen what’s possible with Ubersuggest, it’s time to start using the site and it’s powerful set of tools to your advantage.

This is as simple as visiting https://neilpatel.com/ubersuggest/ or typing in “ubersuggest” into Google. Once you get to the site, enter your site url or preferred keywords. Ubersuggest will do the rest for you.

Then it’s up to you to decide if you are good with visiting the site whenever you want to look up some quick data, or creating an account to track and monitor your site’s rankings and growth over time.

Either way, the ease of use and powerful tools offered by Neil’s latest project is sure to provide site owners on a budget with everything they’ve always hoped for, while also not having to re-invest a ton of money in the process.

Be sure to check it out and see how you can start improving your site rankings today.

Ubuntu 20.04 – Release Date, New Features & More

Ubuntu 20.04 is the latest long-awaited LTS (Long Term Support) release of Ubuntu. This page will be regularly updated with 20.04’s new features, release date, and more information.

Ubuntu 20.04’s Release Date and Schedule

As per usual, Ubuntu’s LTS releases are released in April every 2 years. The number 20 comes from the year 2020 and the number 04 comes from the (fourth) month of April.

To be more specific, the release date of Ubuntu 20.04 is 23rd of April, 2020. It will be released 3 days sooner than the last LTS release.

Here’s the full schedule:

  • February 27th, 2020 – Feature Freeze. This is where the introduction of new features ends. No new features will be implemented in the release starting from the 27th. There have been a few exceptions, though. The team will mostly focus on improving and testing existing features.
  • March 19th, 2020 – User Interface Freeze. There will be no further changes to the actual user interface. It’s useful knowing this if you write tutorials and use screenshots of the UI.
  • March 26th, 2020 – Documentation String Freeze. There will be no updates or new strings added to the documentation. So if you’re a translator, you can start translating the release.
  • April 2nd, 2020 – Beta Freeze. If you opted in to get Beta updates, this is the day you’ll get Ubuntu 20.04. If you’re eager to try the new Ubuntu, you can start with this Beta release.
  • April 16th, 2020 – Final Freeze. This is the final freeze where everything’s pretty much done and getting ready for the final release and rollout.
  • April 23rd, 2020 – Final Release. The official release date of Ubuntu 20.04. All end-users will get an option to update.

If you’d like to try an Ubuntu 20.04 Server, you can use Vultr. The cheapest plan is $2.5 per month, but if you use this link you’ll get $100 free credits.

Basic Information About Ubuntu 20.04

The codename is “Focal Fossa”.

The fossa is a cat-like, carnivorous mammal endemic to Madagascar

This is an LTS release, which means you’ll get 5 years of support for both servers and desktops. You can also get 10 years of support if you buy Ubuntu Advantage.

Ubuntu 18.04 will be supported until 2023.

New Features in Ubuntu 20.04

Plenty of new features have been introduced and implemented since Ubuntu 18.04, but we’ll focus on the main ones.

New theme

The most notable new feature is the new desktop theme of Ubuntu 20.04. It will be a new and improved version of the Yaru theme, which was used in Ubuntu 18.10 first as the default theme.

The new theme will have a new skin option and the team is still working on new features.

New Linux kernel

As of writing, the latest preview version of the Linux kernel is 5.5, which is likely to be used in the new LTS release. A newer kernel version might be used if it’s released before the official release of Ubuntu 20.04. A new kernel means improved performances and support for hardware.

GNOME 3.36

The latest version of GNOME will be used, which means you’ll get all the new features as well as the improvements to the UI.

Better ZFS support

If you’d like to use the ZFS file system, it will be easier then ever with the new release. There are a plethora of advantages by using ZFS.

Amazon web launcher removed in the Desktop version

The launcher was pretty much useless and users usually removed it after installing a fresh Ubuntu. It’s basically an affiliate link to the Amazon website with nothing else to offer.

And more!

New wallpapers, better support for gaming…There will likely be more new features and changes in the new release. We’ll regularly update this page with more information.

Download Ubuntu 20.04

You can already download the daily builds of 20.04 using this link (64-bit version, .iso)

Once there’s a download available for a different release, we’ll update this page with a link.

FAQs About Ubuntu 20.04

Here are some frequently asked questions (with answers) about the new release.

When can I switch to Ubuntu 20.04

It’s really up to you. You can switch right away by using the daily builds if you’d like to help with testing or if you just can’t wait to try it out.

if you’re using an Ubuntu server, you might want to wait for the official release or maybe even more if you’re in production.

How do I upgrade to 20.04?

Depending on what release Ubuntu 20.04, you might be able to upgrade to the Beta release straight from the desktop if you’ve opted in for beta updates. If you haven’t opted in for beta updates, then you can update when Ubuntu 20.04 is officially released.

If you’d like to update via the command line or if you’re using a server, the instructions are pretty standard for all releases. There’s a tutorial here.

If you’re using 16.04, you’ll need to upgrade to 18.04, and then upgrade to 20.04

How can I help with the development and release of Ubuntu 20.04?

If you’re a developer or an experienced user, you already know how to help. Even if you’re not experienced, you can still help by:

  • Spreading the word. Let people know about Ubuntu 20.04. A simple share on social media helps a bit too.
  • Using and testing the release. Start using the release and test it. Again, you don’t have to be a developer. You can still find and report bugs, or send feedback.
  • Translating. Join the translating teams and start translating documentation and/or applications.
  • Helping other people. Join some online Ubuntu communities and help others with issues they’re having with Ubuntu 20.04. Sometimes people need help with simple stuff like “where can I download Ubuntu?”

Will Lubuntu or other distros based on Ubuntu be updated too?

Generally, all distros based on Ubuntu have a similar release schedule and get similar updates and new features. You’ll have to check with your distro’s official website for the exact info though.

Will Ubuntu 20.04 be an LTS release?

Yes, Ubuntu 20.04 will be an LTS release and you’ll get 5 years of support, much like Ubuntu 18.04.

Can I switch from Windows/OS X to Ubuntu 20.04?

Of course! You’ll most likely experience a performance boost too. Switching from a different OS to Ubuntu is fairly easy, there are quite a lot of tutorials for doing that. You can even set up a dual-boot where you’ll be using multiple OSes, so you can use both Windows and Ubuntu 20.04 at the same time.

Can I try Ubuntu 18.04 without installing it?

Sure. You can use something like VirtualBox to create a “virtual desktop” – you can install it on your local machine and use Ubuntu 20.04 without actually installing Ubuntu.

Or you can try an Ubuntu 20.04 server at Vultr for $2.5 per month. It’s essentially free if you use some free credits.

Where is the 32-bit version of Ubuntu 20.04?

There is no 32bit version. Ubuntu dropped 32bit versions with its 17.10 release. If you’re using old hardware, you’re better off using a different lightweight Linux distro instead of Ubuntu 20.04 anyway.

What’s new in Ubuntu 20.04 Server?

You can get a list of updates at the official Ubuntu blog, which is regularly updated with new posts about Ubuntu Server.

Any other question?

Leave a comment below! Share your thoughts, we’re super excited and we’re gonna update this article as soon as new information comes in. Stay tuned and be patient!

An Overview of Common Google SERP Features | Google SERP Features

In the ever-changing world of SERPs, it’s important for local businesses to be aware of what features they can make use of. Digital Content Editor at Pi Datametrics Emily Hogarth answers the question, “What are Google’s SERP features?” and explains how you can turn them into visibility opportunities.

Whether you’re a global or a local business, you’ll be wanting to get found online. Your priorities may be different, but with Google’s rich SERP features you can perform across a diverse range of results that suit your objectives and win you more engagement. 

What are SERP features?

SERP features are results on Google which offer richer content than the traditional blue links. These results often take up more space and are far more visual. At Pi, we’ve counted 18 featured snippets in Google, and we track all of these with our digital intelligence tool.

Google’s SERP features

What are Google's SERP features?

Why is it important to perform for SERP features?

In these now crowded search results, with a large portion of Google’s page 1 taken up with feature boxes, classic links are hardly going to make your site stand out. 

That’s not to say that they’re no longer important, but if you’re looking to take up as much SERP real estate as possible, you’ve got to go for the big boys.

More information

SERP features are bigger than classic blue links, meaning they show more copy and more information. Offering more content, in some cases, could result in an increased click-through rate as searchers get a taste of how relevant your content is. 

They’re usually much more visual as well, catching the searchers’ eye and interest. 

You’ll also be able to get more information on page 1, as in a lot of cases you are able to take up two spaces in the SERPs; position 0 and your original position. This may be changing as Google is testing the removal of the second link – but as of today, it is still an advantage.

Brand awareness

There are those rich snippets that can make a user’s click obsolete. For example, the answer card may pull your site’s content directly on to Google to answer the query outright. 

Google seems to be shifting towards clickless queries more and more, but this doesn’t mean these particular features aren’t worth performing for. 

Sitting at the top of the SERPs (‘position zero’), they’re perfect for boosting brand awareness. If your site is the first that a searcher sees, and you manage to answer their query right away, your authority on the subject is strengthened. 

Moreover, as voice search increases in popularity, owning ‘position zero’ could result in your content being read out in people’s homes – another amazing brand awareness opportunity. 

Featured snippets

Featured snippets are typically found at the very top of the SERPs in ‘position 0’. There are a range of possible queries that return a featured snippet box, but the main aim of them is to provide enough information within the results page that the user does not need to click into a site – providing quick and relevant answers to the searcher. 

Answer cards 

Google Answer Card


An answer card is a type of featured snippet that aims to answer the question of the user, picking out and displaying information from a site that Google think bests responds to the query. Find out how to win an answer card.

Sports results

Google sports results

This appears when a sports-related query is searched, i.e. searches for a particular football match. When big sporting events are happening, this result appears more often, with a search for a specific team returning sports results.

Finance box

Google finance box

When a query for conversion rates or information on stocks is searched, an interactive finance box appears. Information can be entered here and you can even toggle between graph views.  


A Google carousel shows a number of search results, and an arrow allows you to scroll through the results returned.


Google carousel results

Google’s carousel appears directly under the search box for entertainment queries such as ‘2019 films’. This can also return occasionally for local hotel or restaurant searches.

Top stories carousel

Google top stories

Typically a feature for publishers, this carousel collates the most relevant articles on the searches’ subject. If you perform here, you’ll want to make the top three in the carousel as they are likely to result in more engagement than if you’re on the second or third rotation of the carousel. 

Video carousel

Video carousel Google

Returns up to 10 results of the most relevant videos.

Twitter cards

Twitter cards in results

Google has full access to Twitter’s streams and this carousel returns the most popular tweets for your query.

Images and videos

Google is bringing more media types to the SERPs without a user having to go to Google Images or the Video tab.


Google image results

This feature appears as a box showcasing a sample of Google images that return for the query.

Video links 

Video link SERPs

This feature resembles the classic blue links, but a video image sits to the right-hand side of the link.

Video box 

Video box

If a video is the main returning URL (for things such as movie trailers) a video box will appear. This feature looks like the video is embedded in the search results, however when clicking the video window to play you are taken to its site of origin.

Informative features

Features that offer information usually don’t require clicks, pulling a broad range of details directly to the results page. 

Knowledge panel 

Google knowledge panel

This is the panel that appears on the left-hand side of the screen offering a full outline of all available information on a query. For example, a company search may return a knowledge panel, complete with contact information, reviews, stock price, CEO name, social profiles and more! These panels are great for brand awareness.

People also ask

Google people also ask

These features provides the searcher with questions related to their query, in an accordion-style box. You can use these questions for some pretty clever marketing – scrape the questions and using them in your content in a bid to perform in this accordion feature.


Google Maps results

When a search has geographical intent, such as ‘near me’ queries for shops or restaurants, a map feature returns. Underneath the main map is information about the companies highlighted on the map, along with a link to their site.

Mobile features

App packs

App pack

This feature is currently the only ‘mobile-only’ SERP feature. If your mobile search is relevant to an app on Google’s app store then an app pack will return.

Blue link features

Blue links still make up a majority of the SERPs, maybe not in space, but definitely in returning sites. 

Classic links

Classic links Google

These are the classic blue links that we all know and love. 

Site links 

Site links

These links appear below your main site’s classic link, offering more links to certain areas of your site. This makes it easier for users to jump to relevant landing pages. 

Paid features

Differing from organic search results, which are based on SEO, paid results can be bought by businesses. Google has been clear that these paid results do not affect your organic performance in any way.

Product listed ads

Product listed ads

Appearing at the top of the SERPs, these ads are similar to a carousel, showcasing an image and price, and – once the arrow is clicked – more products.

Text ads 

Text ads

This feature is the classic PPC ad, appearing either at the top or bottom of the SERPs.

Performing for rich features

With so much new opportunity in the SERPs, and more developments every week, businesses need to have an understanding of these rich features and identify the most valuable places to perform. 

Can I Turn Off GMB Features like Reviews?


We constantly see people ask Google My Business (GMB): Can I turn off reviews on my GMB listing?

In almost all cases, the answer is no. Unfortunately you will have to deal with the system Google has created.

Let’s explore some of these issues that would want someone to have reviews removed from their listing and how to deal with them as effectively as we can.

Sometimes Google shuts off reviews for certain business categories

Some GMB categories can have reviews turned off automatically.  These can include categories like schools or instructors.  Google is not always consistent in this matter. However, almost all other listings have reviews turned on by default.

Sometimes Google shuts off reviews for negative review attacks

If you are under a fake negative review attack, there might also be something additional you can do. It is possible to have Google My Business block the ability for new reviews to be left for a time period. I have only seen this when the following 2 things are both true:

  • You have a large number of negative reviews that have been left recently in a short time frame.
  • You have a scandal that’s been covered in the media or you have evidence (such as an email or text) that someone is threatening your business and claiming that they will leave you tons of negative reviews as a punishment for something.*

For example, this business was recently blasted with negative reviews due to a Facebook post that went viral.  Currently, reviews are disabled on their profile so users are not able to leave a new review.


Although the review count has not updated yet (it still says 81), there are only 3 reviews live on the listing and the button to leave a new review is missing.


What if my professional organization has guidelines about publicly displayed reviews?

There are also professions that may want reviews turned off to help protect their clients, or because their licensing requires them to not solicit reviews. Therapists and psychiatrists may want to disable reviews to protect patients’ confidentiality, especially if they are dealing with mentally unstable individuals for ethical grounds.

American Psychological Association specifically prohibits members from asking for reviews. Doctors may feel more comfortable if review capability was turned off completely just to be safe.

Unfortunately Google does not make exceptions for these types of situations.


How to get a Google review removed

Please note that a review will only be removed if it breaks one of the guidelines listed.

Google My Business opts out of taking responsibility by stating:

“Google doesn’t get involved when merchants and customers disagree about facts, since there’s no reliable way to discern who’s right about a particular customer experience”

What you see as an obvious fake review may not break a GMB guidelines and will not be removed.

First step would be to flag the review(s) for removal through your account.

After that you would need to contact Google support to further your case.

If you are having trouble with a Google feature and need help, there are SEO experts available in the Local Search Forum that may be able to guide you.



*Section was taken from the Expert’s Guide to Local SEO

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