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Tag: Marketing

A Key to Internet Marketing – TQ Xclusives

With Customer Middleman Arbitrage, you don’t have to be an experienced marketer, you don’t need to make plenty of products for a third-party company. Instead, all you need to do is direct the flow of customers to an affiliated website for sales. In return, you will earn some commissions(moolah). In other words you are an *affiliate marketer. If you’re tired of wasting money on software that gets you know where; keep reading. The Click Wealth System by Matthew Tang will help you stat earning money online quick.

What is Click Wealth?
Click Wealth is a done for you affiliate marketing system that integrates your email service provider with their cloud website builder. On top of that, they help you to choose top converting offers that you can generate sales from.

 If you’re not computer savvy or an experienced online businessman you can still make money with the Click Wealth system. It will probably amaze you how newbie friendly this program is.

You don’t need to depend on any particular device or gadget to work in the Click Wealth System because its total procedures are web-based. So, you don’t need to stay at home or in front of a device; autopilot.


What does Click Wealth have to offer?

– Beginner Friendly. Step by step and easy to understand instructions and checklist that allows you to use the software even if you have not made a single cent online.

– Strong support community. Matt has provided a chatbot in the members area so that you are able to contact the team quickly. Also he provided a Facebook support group where you can be encouraged by the results of others using the Click Wealth System; The Facebook Group is another venue you can get support and help.

– Website builder. You can create a website in less than 5 clicks. 

– 100% Proven Testimonials. The testimonials are sent in personally by members who have received good results after using the system. Member reviews are always important to determine the product quality. So far, we see that most of them are very satisfied with the purchase.

– Cheap. Should you get your own website builder, hosting, domain and tracking system, it will easily cost thousands of dollars. Click Wealth only cost $9 once.!!

– Instant Access. This is a digital-subscription service, so there will be no extra shipping costs or delays. You can access instantly on your laptop, tablet or mobile phone.

– 60-Day Money Back Guarantee: Matt has kindly provided 60-day money back guarantee so that you can get your hands on Click Wealth System with ZERO risk. This shows that Matthew is confident of his product.

Overall, it is an excellent buy for every beginner who wants to earn some bucks learning the process only for 9$.

Online Marketing Strategy

 Its not a big issue that you are a newbie in this program because it includes some elementary steps to get started. If you dont follow these steps properly, you wont get the system work for you.

You have to make an account on click bank first. Sign up for FREE here. Click Bank is a marketplace of affiliate marketing and plays a big part in using the software.

Benefits of Click Wealth System

If you study the Click Wealth System in debt, you will find a lot of benefits of this program. So, some of the benefits that may change your experience of internet marketing and making online money are stated below.

  • You have the opportunity to take an experimental drive of the system.
  • Customer support is 24/7.
  • It will help in making money online without much labor and investment.
  • You don’t need to spend a lot of time in the system.
  • There is an opportunity to get a personal affiliate marketing website.
  • People with no technical knowledge can easily work the program.
  • Click Wealth System is cheaper than any other online marketing strategy money-making programs.
  • MONEY BACK GUARANTEE….!!!!
  • You can ask for help from the Facebook community of Click Wealth System.

Internet Marketing

 Since I want this to be one of the most honest Click Wealth System reviews, I will emphasize the fact that $9 is not the only cost you will have with the Click Wealth System. All upgrades are optional. You will also have to make independent investments in ad traffic and an email marketing tool that the software recommends. The Click Wealth System is designed to work. So, if you have always dreamed to get your paycheck online, you might want to decide to pay the small price of the Click Wealth System and start building a passive online income.

Blessings TQ

Disclaimer: This post contains affiliate links. Author may or may not be compensated thru these links. There is no guarantee that you will make any money online with the method described.

Getting started with affiliate marketing

Starting out as an affiliate and starting an online business can be a daunting prospect and it is not always easy to know where to begin.

Fear not, ShareASale’s publisher success team is on hand to support your affiliate marketing journey, even if you are a complete beginner.

How to become an affiliate marketer with ShareASale

So you’ve decided to become an affiliate marketer. You’ve come to the right place. ShareASale is one of North America’s leading affiliate marketing networks, so we are fully equipped to help guide you in the right direction and show you how to start affiliate marketing. 

At ShareASale we refer to affiliate marketers as affiliates or publishers. As an ShareASale publisher, you’ll have access to over 6,000 merchants looking for dedicated people to join their affiliate marketing campaigns. With so many merchants available it’s easy to get a little excited and start applying left, right and center. While wearing many hats may seem like a great idea, our advice is to find something you’re good at, something you enjoy, and do it well. Once you get the ball rolling there will be plenty of opportunities to expand your network and build a successful online business that has longevity for both yourself and your merchants. 

Choosing an affiliate niche 

Step one is to choose an appropriate niche. What is a niche? This is an interest, category or topic appealing to a specific and often smaller section of the public. As mentioned, spreading yourself across many different categories is spreading yourself thin.  

A key factor in becoming an affiliate marketer is building trust with your audience. Choosing a niche you have knowledge in or are passionate about will create an authentic rapport with your audience, which will make them more inclined to purchase from you. Brainstorm a few ideas in this space, ensuring the niches you are thinking about are specialized. For example, if you’re interested in sustainability, ‘sustainable products’ isn’t really a niche. The category is too broad and very popular, meaning there will be extremely high competition and minimize your potential for success. A niche could be ‘Australian-made sustainable dishes.’ This may sound oddly specific, but in a world of overwhelm, specificity is essential. You can then use online tools to research further about the potential market available for your niche.  

Quora is a great website to delve into research. It is a community-driven website where people ask questions on almost any topic. Searching for your niche on community forums will help you understand what people are looking for around this topic and once you understand an audience’s problems, you can establish how you can solve them. 

You can also research using the Google Keyword Planner – this is a key tool for anyone in the field of SEO. Understanding what keywords are popular, the price you would have to pay for a click on that keyword and who your competition is can help you establish how profitable a niche could be for you and your merchants.

Sign up to our affiliate network as a publisher 

Signing up to ShareASale as an affiliate a short and straightforward process using our online form. This form will ask you for your user details, affiliate details, promotion details and financial details.

Once you have submitted the form, your program will be reviewed within two working days by a member of the ShareASale publisher success team. When approved, you will receive an email from ShareASale asking to verify and activate your account.

Completing your affiliate profile

Upon approval to the network, you will be asked to complete your profile to ensure you are visible to our merchants via our Recruitment Tool and to increase your chances of being approved onto merchant programs. Merchants use the Recruitment Tool to browse publishers on the network and open means of communication for collaboration. 

We recommend you provide as much detail as possible and ensure your profile is 100% complete so merchants can obtain a clear idea of how to work with you. It should provide an merchant (or their account manager) with all the information they need to understand you, including your website and your concept. Include all of your contact details in case an merchant wants to get in touch and highlight key promotional spaces so they can get a good idea of how you will support their brand.

Making sure your brand is ready to be viewed 

You need to make yourself appealing to merchants because, as mentioned, they don’t always have automatic approvals set up for those applying for their program. This is your chance to really highlight yourself, including your website, social media or other platforms you intend to use for your affiliate marketing. 

Showcase your website 

Your website should have a clear connection to your niche and the niche of the merchant you’re hoping to work with. Your audience will be most responsive if you’re promoting brands that fit within your brand image, as it speaks to your authenticity. This will help to keep users engaged and returning to your site. Equally, merchants will be most responsive if they’re clearly able to see the relevancy and synergy between your affiliate site and their products, indicating more sales and commission for both parties. 

Opportunities for promotional space should be obvious including sale messaging, coupon codes, banners and imagery. Adding these tools to your website, alongside informative content pieces or strong calls to action, can all work to persuade a consumer to purchase through your site. Take advantage of seasonal focuses to tap into key customer behavior trends and maximize your sales potential.  

What happens next? 

It might feel slightly overwhelming when you log into the user interface (UI) for the first time as a new affiliate marketer, but over time it will all make perfect sense. 

Take time to sign up to the right affiliate programs 

After you’ve spent time working on a concept for your website, the next step will be to find relevant retailers. Remember to stay true to your niche. Focusing on applying to the right types of affiliate programs for you will help to maintain the quality and integrity of your website. 

Add affiliate links 

Once you have been approved by an advertiser, it’s time to add these links to your website. At ShareASale, there are several options for adding links to make the process as simple as possible for every affiliate: 

  • Download our Product Discovery Bookmarklet – This browser extension allows you to create affiliate links on the fly while you are online looking for your favorite products and want to create an affiliate link without logging into the UI.
  • Use the custom link generator – If you’re writing about or featuring something specific, simply copy and paste the URL for the product page into the custom link generator in the ShareASale interface.  After selecting the program you want to promote, this will automatically generate an affiliate tracking link unique to you that can be added straight on to your website. 

ShareASale also offers a host of promotional tools you can use to further promote your affiliate business, and can find more information on these here.

Keep in contact 

As a new affiliate, it will take time to build up a group of merchants that want to work with you regularly. It’s important merchants and account managers are able to get in contact and find out more about you. Introduce or even re-introduce yourself, and showcase what your website has to offer – take the opportunity to shout about your USPs. Always try and respond to emails or phone calls, even if it’s something you can’t take part in. ShareASale is always happy to host a friendly face, so get in touch with our publisher success team and come say hello to our client success teams.

Monitor your performance 

The ShareASale interface offers a comprehensive range of reporting that allows each affiliate to fully understand the sales and commission they’re making for any given time period. Ensure you are monitoring this on a regular basis to get a better understanding of what customers are buying through your website, and which advertisers are bringing you the best converting traffic. This will then help you to tailor your approach moving forward and really optimize your affiliate marketing potential by focusing on those merchants and products that have the most synergy with your audience.

You can monitor a range of reports in the interface that will help you better understand your traffic. All of the reports are fully customizable, too:

  • Activity Details – Get a snapshot of all your most recent affiliate link activity – clicks, sale amount, commission, and more.
  • Merchant Summary – This report will unveil key information you need about a merchant partner.
  • Invalid Links – Use this report to view links that are broken, including Merchant ID, Banner ID, the reason why the link was invalid, and the referrer.

Make the most of network expertise 

At ShareASale, we are always happy to hear from you. With a team ready to talk to you about any of our 6,000 brands, and a dedicated publisher success team on hand to answer any questions and offer advice for how to develop your business, don’t hesitate to get in contact if you have any questions. 

What are you waiting for? Get started as a ShareASale affiliate today, and look out for more tips regarding the interface, advertiser approvals and link building tricks. To view all of our current tips, see here
You can also check out our how to guide for getting started on our parent network Awin here

4 Tips to Success With ServerMania Affiliate Marketing

4 Tips to Success With ServerMania Affiliate Marketing


If you are looking for a new revenue stream for your business, affiliate marketing is a great place to start. It’s an easy and passive way to earn additional revenue each month if you have a website or clientbase that may have a need for servers. In this article, we’ll introduce you to the ServerMania affiliate program and share our 4 tips for success. 

More…

See Also:
ServerMania Affiliate Program

What Is Affiliate Marketing?

Affiliate marketing is a type of referral marketing where you can link visitors from your website, blog, or social media channels to a provider’s website in order to encourage them to purchase products or services from this business. You receive a unique referral link and when visitors make a purchase on the site, you receive a commission for the sale after a certain amount of time.

Affiliate marketing can be a great way to introduce your customers to products and services that are related to their interests. For example, if you run a blog about application development or software design, it’s likely that your visitors may have some need for servers to run their applications. If you’re wanting to earn extra income without really having to do much work, affiliate marketing is a great way to monetize this traffic.

Why Would You Embark In Affiliate Marketing?

Diversification is the name of the game in nearly any business. It’s important to have income streams from a variety of sources so you are not dependent on one source if your industry shifts in some way.

Affiliate marketing provides your business with a new stream of commission income just by adding links and banners to existing content on your website or social media. Once you have affiliate links integrated into your content, there’s no additional work for you to do and you can start watching the affiliate income stream in.

What You Can Earn with ServerMania Affiliate Marketing

When someone clicks on your affiliate link and ends up purchasing a server from us, you will receive a commission worth 80% of the order’s first month’s revenue. This can easily add up to some nice earnings:

Four Tips to Affiliate Marketing Success

Here are five ways that you can integrate the ServerMania affiliate program into your own business for the maximum potential for success.

Share In An Email Newsletter

If you send an email newsletter to clients, considering integrating your unique affiliate banner and link into a featured section of the email. Before sending people to the link, you should outline a few reasons why they may need a server and what benefits it can offer to their business. The Why ServerMania page can be a great place to start. 

Provide Your Own Endorsement

Whether you’re sharing the affiliate link in a newsletter, on your website, or in an email signature, it’s important to provide context to your visitors and make your own endorsement of the service.

If you’re a ServerMania affiliate, you may already be a client of us or have used our servers in the past. If you’ve had a positive experience, then you should share this with customers so they can trust your recommendation. This will make them more likely to click the link and learn more about us.

Create Email Automations

While an email blast is great, you may also have automation software in place to send emails to new clients at specific times. You could consider implementing an automation when a customer has been with you for a certain amount of days or weeks to share the affiliate link with them. 

Here’s an example that you could tailor to your own experience:

—–

Subject: How I Reduced My Server Hosting Costs

Hi Jane,

Johnson here from Acme Co. We hope you’ve been enjoying your service with us so far. We’re grateful for your business and wanted to share a tip with you if you’re looking to reduce server costs for your business. 

Like many businesses, we always had the old Dell server in the corner of the office collecting dust that was running some pretty important software for us. One day it died, and we were left scrambling for a replacement.

Instead of spending thousands of dollars on a new server, we decided to rent one instead with ServerMania. They host the server in their secure data centers and are available 24×7 if we ever need help.

We’ve been thrilled with our service at ServerMania and we think you would be too. Take a look at their available servers here starting at $70/month.

Take care,

Johnson

Acme Inc. 

P.S: We’re all about helping you save money here at Acme Inc. Don’t forget to Join the ServerManiacs club for 10% off your server order. 

—–

 Add Banners to Your Website

Banners can be a great addition to some websites to entice people to visit our website using your affiliate link. This is especially useful on a “Recommended Vendors” page where users can see which companies you might recommend to them.

We’ve designed several banners which are available inside of your affiliate control panel to choose from. 

Getting Started with Affiliate Marketing

If you’re ready to get started earning additional income from your website, visit the ServerMania affiliate marketing page. You can get started in minutes. Once you’ve set up an affiliate account, you’ll receive a personalized affiliate link. Simply place that link somewhere on your website – as text or visual banner – and when one of your visitors clicks on it and completes a purchase with ServerMania, you’ll receive a commission, after a 60 day waiting period, with no minimum payout.



Where to Be in 2021: Conferences & Events to Improve Your Local Marketing


<br /> Where to Be in 2021: Conferences & Events to Improve Your Local Marketing – Whitespark



Where to sell Affiliate Marketing Websites? : Affiliatemarketing

Hi, I am trying to learn how to flip affiliate websites, I am working for a company that has several growing but we need more income, so we have decided to sell one of the smaller ones, to get income to invest into more content for the biggest ones.

How much would a site like this sell for?

Niche: Strollers
Domain age: 4 years
Domain: Brandable
SEO Research for good keywords done
Good Content, written by paid writers
DR 28
Total posts 130+
Keywords we own in the top 10 positions in USA, 582
Keywords we own in the top 10 positions in USA, 186
Keywords we own in the position 1 in USA, 4

https://imgur.com/a/BUx8EKF

And where should I try to find buyers? Besides flippa.com

I am trying some FB groups, Linkedin, and some discord channels.

But I want so cast a wider net.

Global Marketing For Beginners: No one Explains this! | Windows VPS Hosting Blog


https://www.accuwebhosting.com/

Global Marketing For Beginners Guide: In case you’re in business, you must need marketing strategies for global marketing. We all know that marketing is all about communication & planning. Global marketing is the best challenge for us in markets where we share culture as well as a language. 

But while taking our products & services on the road to international destinations, we suddenly need to market effectively to people whose social behavior, language norms, and experiences vary greatly from those we’re accustomed to communicating with. 

There have been limitless, often amusing, examples of organizations getting international marketing very, very wrong.

So, better don’t mark yourself in that list! For that, you have to fully read our Global Marketing For Beginners article.

Global Marketing For Beginners

Numerous major international brands have taken major wrong turns in their international marketing campaigns. Therefore, we’ve described master tips for global marketing, especially for beginners! 

 Importance of SEO in Global marketing

Now, everyone wants to be a global marketer. It isn’t compulsory to say that the competition is touching the sky. The question is, how can you stand out of the mob? The success lies in how strong you are with your research work and SEO.

Without SEO, you can’t find out what’s trending where, and you are also clueless regarding the competition in a specific market in a specific region.

You certainly can’t figure out your strategies without understanding the flow of a given market. To bring your results on top, you need to go hard and heavy on SEO (Search Engine Optimization).

For example, if you are trying to sell health-related software in the United States, then it might happen that in France. The competition for that niche will be less than the U.S. Similarly if you’re looking for the long term, then you can target a nation where the craze (or the monthly Google searches) are high.

Research and SEO aren’t as bewildering as they sound. It’s not an option; it’s necessary if you wanna get your grip tight over the global market in the upcoming time.

Importance of a good web hosting service

In our Global Marketing For Beginners article, we certainly can’t skip the importance of a good web hosting service.

What would you do with all your SEO efforts if your website isn’t loading in time or going offline frequently, and high chances are there for getting it hacked as well?

Good web hosting service is the root of which your global marketing tree will thrive in the future. So, it certainly needs to be strong. Your web hosting should give tremendous speed (in whatever region of the world you are marketing). Besides that, it should give regular backups, unbeatable security, resources (good enough bandwidth, storage space, CPU, etc.), customer support, and the list still goes long!

If your hosting service is doing good, you can’t even imagine how much upward thrust it can give to your Global marketing and trade. Tap HERE to reach the best web hosting service for Global marketers.

Developing Global Marketing Strategies

The digital world has eliminated borders and has made organizations concentrate on adopting a highly unified marketing strategy. For marketers searching to expand their reach to fresh audiences, this makes a great case for locating at a unified global marketing strategy to make sure your message is identified with countries outside of your company’s headquarters.

Here are some helpful tips to start developing your comprehensive global marketing strategy:

Global Marketing For Beginners Tip #1- Know the Market

When you first determine expanding your marketing to a global level. After that you must understand the environment with which you will be working.

Every single region of the world has different behaviors and norms when we talk about marketing messages. What is appropriate in that country/state, how people like to be contacted, etc. Ensure doing research on how that market is going to respond to your marketing strategy. So, after that, you get the most observation from your new audience.

Global Marketing For Beginners Tip #2 – Develop Your Marketing Plan

Succeeding in a global environment doesn’t mean just changing the language of marketing assets. You must need your global marketing plan to be strong enough with your domestic efforts, but it’ll need to be customized on the basis of the requirements of the region in which you are marketing to.

After you’ve some insight into the global landscape, crafting a plan to outline the course you’ve of action can be done after that. Firstly, you’ll ask yourself about your destinations and objectives are for the program of marketing. Consider the following questions:

  • What’s the purpose of expanding your efforts?
  • What are you searching for to achieve?
  • How can you measure success?

Once you establish your destinations , you can craft a plan covering the strategy that’s overarching and the tactics to achieve those destinations.

Global Marketing For Beginners Tip 3 – Customize Your Marketing Approach

You must determine to start your global marketing efforts online for reaching a global audience & centralize your efforts there. However, don’t forget that what worked for reaching the domestic audience you have might not translate correctly overseas.

Be sure to adapt your initiatives fro fitting the audience for which you’re trying to reach to craft a customized experience for them.

What works perfectly in one country/region will likely not yield similar results in other markets. Speak to the requirements of that specific region to market your product and service. Also, customize your approach to suit that environment.

Comprehensive research is needed on the markets you’re targeting to ensure your messaging arrives across the way you intended. Be sure that you are utilizing global marketing’s ideal methods of connecting with individuals in that region.

An ideal example is WhatsApp. While it’s used with people globally, it’s an application heavily used in South America especially. For clients in South America, having a WhatsApp strategy is crucial. However, it’s not essential in the U.S. to Consider that detail’s level when customizing your marketing methods to a new region.

Global Marketing For Beginners Tip #4 – Localize Your Message

No matter you’re taking your efforts and hard work to a global audience, that doesn’t mean you can’t still deliver your message locally in a strong manner. Actually, it’s almost compulsory to be “glocal” (a blend of global + local) with your message while targeting the global audience.

Understanding the cultural and language barriers and adjusting your message, respectively, for each market isn’t compulsory. However, at the same time, it’s vital to understand various cultural references, important events, and holidays.

You need to tailor the tactics and platforms to the specific targeted region is you really want to create a personalized marketing program for deeply connecting to your audience.

The brands successfully executing global marketing mark a local identity to their campaigns besides remaining constant with their global messaging.

Global Marketing For Beginners Tip #5 – Revise your strategy + perfectly reflect your market’s environment

Through the FITTskills International Sales and Marketing course, you’ll learn how to approach global markets differently in comparison to international markets; besides that, you’ll know what does that mean for your overall marketing strategy. 

In addition to accomplishing the international market motto, an international marketer needs to develop an appreciation and understanding of diversities in economic and  technological. Industrial levels among various nations and their varying capabilities, skills standards, and expectations. 

Also, political and legal differences, including variations in business practices. Different levels of competitive intensity. Besides all that, Cultural differences, such as aesthetics, languages, and values.

Global Marketing For Beginners Tip #6 – Create an awesome first impression

In simple words, your potential client makes a subconscious sort of decision: either they will listen politely and, after that, dismiss the proposal, or straight away trust what they saw in those first seconds. Considering that, how can consultants ensure to create an awesome first impression to those potential clients? 

You need to Work backward to recognize how to firstly grab the attention of a client. It’s understood that a product is used, impersonal and palpable, but service is personal, experienced, and intangible. 

So what are the requirements it take to sell besides getting acceptance for an intangible idea in the foreign market? Ultimately, you have to create an image in the mind of a foreign contact that will lead to being hired to offer that intangible service. Expanding the first step to sell an intangible idea globally comes down to how to build that relationship. 

It’s the world of relationship-based sales, and there’s an adage that states one needs to seduce first and then sell afterward. Selling before persuading is not possible; you can’t persuade someone until grabbing their interest.

Further, you can’t grab someone’s interest without attracting their attention. You better understand the whole scenario, as it’s a whole chain! With immense riding on catching attention early on, your initial visual image is crucial to the success of whatever steps that follow.

Global Marketing For Beginners Tip #7 – Invest in relevant content because “Content is king”

The business world began hearing about content marketing just some years back. International marketing geeks such as Kathrin Bussmann have mastered how to use this particular marketing strategy and develop it to attract international audiences.

Yes, you need to invest in the translation besides the localization of your content. Transcreation (creation of entirely fresh content for a particular region) is what we’re considering here. Might be your business already generating content of some type.

Whether it’s a podcast, blog posts, image galleries, or YouTube videos. Ideally, the format you’ve selected fully reflects your audience’s content preferences. 

From your main platform, you can share your content strategically through various digital channels. For example, messaging apps, email, social networks, and so on. Done well, content marketing is among the most effective ways for your business to not just find, but also convert and retain customers.

Further, global content marketing has the potential to thrive your business to the higher levels. As long as you get to know the criticality of adapting your content for every single regional market.

Ethics in Action

Now, The case of International Marketing is pretty much clear to you, but you have to move further, holding some Ethics is crucial.

Major international marketing ethical issues derived from high-end research are presented along with their respective short definitions as following:

Traditional Small Scale Bribery

It involves the payment of small amounts of money, generally to a foreign official in return, locating him/her in violating any official responsibility or duty to speed regular government actions (grease payments, kickbacks).

Gifts/Favors/Entertainment

This includes a range of items, for example, opportunities for personal travel tour at the company’s expense, lavish physical gifts, gifts received after finishing transaction getting, and various extravagant, expensive entertainment.

Large Scale Bribery

This includes a relatively large payment with the intention to permit a violation of the law or made to influence policy directly/indirectly, for example, political contribution.

Pricing

It incorporates unfair differential pricing and in questionable invoicing where the purchaser requests a written invoice showing a cost other than the actual cost paid. Pricing for forcing out local competition, dumping products at prices well lower than in the home country, pricing practices, which are illegal in the home country. However, legal in the host country, for example, price-fixing agreements, etc.

Products/Technology

Now, this incorporates products & technology, which are banned for use in the home country but allowed in the host country and/or seen unsuitable or inappropriate for usage by the people of that country.

Tax Evasion Practices

The usage of it is frequent to evade tax, for example, transfer pricing where costs paid between affiliates and/or parent organization that adjest to affect profit allocation incorporating the use of tax havens, where any profit crafted is in less tax jurisdiction, adjusted interest payments on the loans that are intra-firm, questionable management and service expenses charged between affiliates and the parent organization.

Illegal Activities

Activities that are Illegal/Immoral in the Host Country—practices, for example, polluting the environment, handling unsafe working conditions, product or technology copying where the security of patents, trademarks, or copyrights are not enforced & short-weighting overseas shipments so as for charging a country a phantom weight.

Questionable Commissions to Members of Channel

Unreasonably huge commissions of fees paid to members of the channel, for example, sales agents, consultants, dealers, middlemen, and importers. 

Cultural Differences

Cultural differences between cultures incorporating potential misunderstandings in relation to the traditional needs of the exchanging process. For example, transactions might be regarded by solitary culture as bribes. However, be acceptable business practices in one other culture. These practices incorporate gifts, favors, entertainment, monetary payments, and political contributions.

Political Affairs Involvement

Political affairs involvement related to the marketing activities’ combination and politics incorporating the following. The political influence’s exertion by multinationals, engaging in activities of marketing when either host or home countries are facing war or illegal technology transfers.

Understanding Your Target Customers

Foreign markets are not only copies of U.S. markets; they need products that are suitable to the local population. However, European markets and developed countries are highly similar to the United States, emerging markets such as the BRIC countries have essential differences.

Products must meet local requirements in terms of quality, performance, cost, features, and, for being successful, an organization must be aware of the interplay between these aspects. Let’s discuss consumers in emerging countries to get a feel for these differences.

Rising Middle Class

The number of middle-class individuals in emerging countries has been developing, partly as Western organizations hiring low-expense labor directly or via outsourcing agreements in these areas. Offering jobs in these countries have enhanced household incomes.

These quick-rising incomes, especially in areas that are urban, make vast new pools of disposable income. Almost eight of the ten biggest cities in the world are currently in emerging markets. Their populations are undoubtedly young, and they’re just starting to adopt the complete range of consumer goods that can be found in the developed world.

Sometimes, these middle-class consumers might purchase more expensive branded goods, in case the brands resonate with the local crowd’s interests. Just imagine the relative sales ratio of 60 dollars Nike basketball shoes vs. the sales ratio is 120 dollars for Nike shoes of Yao Ming–brand for basketball. In the U.S., sales can be 20% for the higher costed shoe.

In mainland China, it might be 5% for the Yao Ming shoe because of cost; but in greater prosperous Hong Kong, the sales might be 50% for the shoes. Middle-class individuals are reading about Western goods and need branded items, but expenses can be an issue depending on the affluence’s local level. It was just an example for you to understand.

Millionaires Are Currently Everywhere

Just because the average income is highly lesser in emerging markets doesn’t imply that no individual can afford high-end luxury goods. A few automobile manufacturers, such as tracking the number of millionaires inside the country for an indicator of the segment that is very affluent.

Certain cities in emerging-market countries might be having a concentration of affluent consumers. For example, in Monterrey, Mexico, the expenses of consumer goods are comparable with those of New York City. So, you just need to target smartly!

Dealing with Gray & Counterfeit Markets

Price discrepancies between different markets, the gray market exists, and it’s a compulsory part to understand. For instance, consumer-packaged-goods brands may price their products at a higher point in Austria inc comparison to the neighboring Czech Republic because of the Austrian citizens’ higher levels of income.

So, Austrians might order their stuff from Czech retailers and simply cross the border to receive their products. The goods in the stores in the Czech Republic are authentic and legitimate. However, the presence of this gray-market activity highly hurts the producer, distributors and retailers, and various other channel partners in the higher-priced nation. Yes, that’s nothing good, actually!

In comparison to gray markets, which we can certainly call legitimate. However, legally in a gray area, fakes and affects markets purposely deceive the customer. For instance, counterfeiters little bit alter Sony’s logo to Bony, making it hard to distinguish if you don’t inspect carefully.

Furthermore…

Counterfeit markets bring loss to the companies that have invested in constructing intellectual assets like unique product designs, costly media content, technological developments, and carefully crafted brands. Combine, these intellectual assets constitute and represent an investment of millions (sometimes, even billions) of dollars.

In case a company’s product, brand, or technology is counterfeited, both the company’s financial security and reputation highly suffer. All of its channel partners, including retailers, distributors, etc. are facing affect the same way. For instance, an executive traveling in Hong Kong noticed one unique style of Nike shoes.

After asking about them, he came to know that the shoes were available only in size eight. This fact made him realize these shoes might be prototype samples from some local factory that had been straightaway smuggled out of its factory to be sold.

A few industries have made efforts to limit the scope of the counterfeiting/copying. If you’re in global marketing, better don’t try counterfeiting/copying, as it can certainly bring legal issues.

Similarly, being the marketing person in your company, you need to focus on strategies for avoiding counterfeiting/copying of your products and services. The counterfeiting can certainly damage your brand’s reputation. As we discussed above, you have to follow whatever is needed to avoid that.

Additional points to deal with Gray & Counterfeit Markets

Global Marketing For Beginners

  • The basics of global marketing start with the core of marketing knowledge, which consists of the four Ps. The four Ps stand for product, price, promotion, and place. After putting all these together, these four Ps form the global marketing mix.
  • These four Ps (or just one of them) can differ from nation to nation. For instance, the product might differ from nation to nation in case a company looks forward to adapting its product/service to local tastes or creating a fresh product specifically to match local tastes. Hence, Starbucks launched a green tea Frappuccino in China, which you don’t find anywhere else.
  • The second P, price, stands for the amount of money that a customer pays for a specific product/service. Price represents a specific challenge when companies begin selling to emerging markets as consumers’ income levels in these nations prove to be much lower in contrast to developed countries. 
  • Besides that, the channel of distribution might get longer when companies start selling to international markets. Instead of a direct channel in which a company sells its products/services directly to a consumer. Intermediaries (including agents, brokers, distributors, wholesalers, international freight forwarders, retailers, and trading companies) between the producer and the consumer often characterize the global-market distribution chain. Companies need to pay everyone out of these intermediaries, and that increases the product’s cost.

Furthermore…

  • The third P, which stands for “promotion,” refers to the activities needed to inform and encourage clients to buy a specific product. Sometimes, companies customize these promotions to use wording and images that resonate with local markets, for generating local profit.
  • The final P, which stands for a place, refers to the region where a company offers its products/services for sale. Several emerging nations may lack national retail chains, stating that these companies may have to sell their products/services via a much more splintered system of small kiosks or storefronts.
  • Market segmentation states the process of dividing a huge market into several smaller markets. Also, all of those share a common characteristic, for example, age or lifestyle. It’s crucial to note that not every single citizen of a specific country can be monotonously market and uniformly. Because, in addition to demographic differences, there may be certain regional differences within every single country as well.
  • There are certain Price discrepancies between markets, which lead to the development of gray markets (about which we discussed above). We can hardly avoid these price discrepancies because of the difference in the income levels in different countries. Companies desire to charge prices for their products that locals in various countries can afford. The result is that consumers in richer countries may buy the product in a less rich country for a lower price and save money. Counterfeit markets defraud customers into buying what they consider branded products at a pretty bargain price.

The conclusion

In true words, global marketing can be fun if you have the right knowledge. However, if you’ve got the right tips and tricks. We’d recommend you to first make your website safer, highly interactive, rich, and make it load faster. For all that, you can look upon nothing else except the Best Web Hosting for Global Marketing websites.

Once you get your website set up perfectly, you can certainly earn great money even if you catch the market of just one or two countries! It’s really a worth department interest, and once you develop your market well, then things will keep on rolling on.

Also, if you’re in some company, planning to globalize their product or services, do recommend Accuweb Hosting, as there’ a perfect plan for all levels of marketers, at prices, which you won’t find anywhere else!

 

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Make more affiliate sales with this new method of marketing : Affiliatemarketing

If you’re a vendor or a businessperson and haven’t thought-about creating business content so as to establish authority and thought leadership, it’s time to start.

There is Direct correlation between the standard of the content your company produces and also the strength of your Business as a whole .

If you do not know about content marketing, watch this video as it explains all you need to know about it

Content marketing to get sales

TIPS TO MAXIMISE YOUR

  1. Own your content, and keep in mind your final goal.

  2. There is an on the spot correlation between the standard of the content your company produces and also the strength of your Business .

  3. Define your niche, then broaden it.

5 Digital Marketing Tools For Success – ShoeMoney

Every second, three new startup businesses launch somewhere in the world. The market is highly competitive and 90% of startups fail.

One guaranteed way to expand your business is by having an effective digital marketing strategy.

You may not have the money to hire a digital marketing marketer or agency in the beginning, but we’ve compiled this list of five affordable marketing tools to help you get more leads today. 

 1. Use Google Analytics to Monitor Your Web Traffic

If you’re a business with a website, you have to set up Google Analytics. This is one of the most powerful marketing tools available for businesses, and it’s free to use. 

Here’s a list of reports you can generate:

  • Audience Reports
  • Behavior Reports
  • Advertising Reports
  • Acquisition Reports
  • User Flow Reporting
  • Real-Time Reporting
  • Conversion Reports

Once you understand how your customers behave and what they’re looking for, you can tweak your marketing strategy for success. 

2. Get More Leads with Keep CRM

Consider selecting a customer relationship management (CRM) system to help with generating leads and automating your operation. 

Keep is a cloud-based platform you can access at home or work. It offers a ton of features: landing pages, sales pipelines, scheduling, email marketing, online shopping carts, and advanced reporting. 

Marketing can be complex. CRMs will help you stay organized and efficient and will also decrease your workload. 

Click here to see other digital marketing tools. 

3. MailChimp Helps You Master Email Marketing

You’ve probably heard people say that email is dead. That couldn’t be further from the truth. 

Email is still one of the most effective ways to market your business. 

The Mailchimp marketing platform is a popular choice among small businesses. You can integrate it with your CRM to upload email addresses and easily segment audiences.

You can also create landing pages, sign-up forms, and social media ads to get new contacts. 

4. Manage All of Your Social Media Pages on Buffer

Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, LinkedIn, and Reddit. These are the top social media platforms. 

If you have one account for each, that’s seven to manage every day.

Get yourself a social media manager app like Buffer software to schedule and publish your content across multiple channels. 

This program will make it easier for you to plan a long-term campaign and evaluate your content’s performance. Buffer is now offering advanced Instagram tools and e-commerce features. 

5. Need Eye-Catching Graphics? Sign up for Canva

Great visuals are so important in marketing. Don’t worry if you aren’t a graphic designer or can’t hire one.

Canva is a graphic design platform for people with no experience. Users create presentations, social media graphics, or advertising concepts. 

Canva offers stock images, filters, icons, and fonts in a drag-and-drop environment. Templates are also available for different projects. Beginners have access to tutorials.

Learn to Master Internet Marketing 

Use some of the tools we recommended above to get more leads and expand your business.

These simple and affordable digital marketing tools can help you shine whether you recently launched a startup or you’ve been in business for years. 

Looking to learn more about digital marketing? Browse the rest of our website to read about the latest technology, management software, social media, blogging, and SEO. 

11 steps to create a marketing plan for your business


Focus on growth

Many entrepreneurs know they need to create a marketing plan, but they are either intimidated by the thought of it, or they don’t put the time into it soon enough.

You can hear the voices of protest (and excuses) now…

“But I’m not going to be doing any advertising anyway.”
“I just want to grow through word-of-mouth.”
“I’ve got to get my business up-and-running first and then I’ll figure out the marketing.”
“I’m not a marketing person!”

If you’ve secretly thought of any of these things, you’re not alone.

But the reality is that writing a good new business marketing plan is extremely important and not very difficult.

It’s just outlining decisions about what your business is, who your customers will be, and how you will reach them — and committing those ideas to paper in an orderly format.

A good marketing plan answers questions like “Who are our target buyers?” and “Where will we spend money to attract them?” With these kinds of questions resolved, you’ll be setting your business up for success right from the start.

So stop procrastinating and learn how to make a marketing plan.

 

Where to begin?

Well, let’s start at the beginning.

What is a marketing plan?

A marketing plan is a document that outlines a brand’s plan to attract and retain customers and promote its brand, products, and services.

It includes research, information, and past marketing performance history, and it outlines a plan for creating future marketing and advertising strategies.

Marketing plans are often a section of a larger business plan. But they can also stand on their own.

Why do you need a marketing plan?

A marketing plan helps you put all of your research, ideas and plans in one place. When you go through the process, you can:

  • Define your core messaging and positioning to create a cohesive brand voice, vision, and style.
  • Set a budget that matches your goals and agenda.
  • Deliver a stronger return on investment as you will create tracking processes to measure and optimize campaigns.
  • Develop better future plans as you can clearly see what’s working and what’s not.
  • Organize and centralize your marketing plans so your entire team is on the same page.

Without an official marketing plan, it’s likely that your business will have a lot of ideas, opinions and plans floating around without much cohesion.

A marketing plan helps you get focused and organized so you can be more coordinated, productive and successful.

When’s the best time to make a marketing plan?

There’s no bad time to create a marketing plan. But the best time to make a marketing plan is:

  • At the beginning/end of the year so you can plan out plans for the year ahead.
  • When launching a new business so you have a new business marketing plan to help you grow and scale your business.
  • When launching a new product, service or category in your business so you know how to capture a new market.
  • The moment you realize you don’t have one because it’s never too late to start to reap the benefits of having an existing or new business marketing plan.

If your business fits into any of these scenarios, it’s time to create a marketing plan.

Before you begin

If you have an established business, but this is the first time you’re creating a marketing plan, start by reviewing your history.

You’ve probably had marketing plans in the past even if they weren’t laid out in a formal document. Reflect back on those campaigns and strategies to help create your new plan.

Open up a spreadsheet to start recording an inventory of everything you’ve tried so far to market your business. Note any action you’ve taken (cost, time investment, dates, duration), and categorize everything.

Think about each of these efforts.

Be honest about what did and didn’t work, and what is and isn’t working.

List it all out so you can use it to inform and guide your future marketing plans.

Now, let’s get into how to make a marketing plan for your new or existing business.

How to create a marketing plan in 11 steps

It can be easy to feel overwhelmed as you start to think about creating your marketing plan. But, all you really need to do is follow a simple outline and go through the following marketing plan steps.

  1. Define your offerings.
  2. Define your brand mission.
  3. Define your target audience.
  4. Conduct a market analysis.
  5. Conduct a competitor analysis.
  6. Define your brand positioning.
  7. Outline your goals.
  8. Outline your marketing strategy.
  9. Set a budget.
  10. Outline offers and marketing tactics.
  11. Define metrics and KPIs.

Let’s walk through each step.

1. Define your offerings

Before you can create a marketing plan, you need to be clear about what it is that you’re selling.

Create a list of your products and services and outline:

  • The features of each offer/product
  • How each feature benefits customers
  • What makes each offering different from other similar offerings
  • The price for each offering

Related: How to write a mission statement you’ll be proud to share

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2. Define your brand mission

Now that you know exactly what you’re selling, it’s time to explain why you’re selling it.

Outline your brand mission by answering questions like:

  • What is it that you would like your brand to accomplish?
  • Why do you want to help your customers?
  • Why are your products or services important?
  • Why should customers look to do business with you instead of your competitors?

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3. Define your target audience

Once you know what you’re selling and why you’re selling it, it’s time to outline who you will sell to.

Define your target audience by creating buyer personas that describe your ideal customers and audiences. Outline their:

  • Demographics (age, gender, income, education, location, etc.)
  • Professional details (industry, job title, company, etc.)
  • Psychographics (personality traits, beliefs, attitudes, etc.)
  • Goals (what they what to achieve)
  • Challenges (pain points, what they’re afraid of or in need of, etc.)
  • Influences (favorite media outlets, thought leaders, etc.)

Need help defining your target audience? Check out this guide on What information should you include in your buyer persona customer profile?

Related: Why a target audience matters (and how to find yours)

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4. Conduct a market analysisMan Reviewing Details For Market Analysis

A market analysis describes the total marketing environment in which your company competes.

When you create a marketing plan, this analysis is an essential section as it answers questions that help you navigate your competitive market’s landscape.

  • How many businesses offer similar offerings?
  • How many businesses will your brand be in direct competition with?
  • How large is the market?
  • What are the trends in the market (growing, decreasing, etc.)?
  • How much are customers already paying for similar offerings?
  • How much are customers willing to pay for similar offerings?
  • What does the sales cycle in your market look like?

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5. Conduct a competitor analysis

The market analysis should help you come up with the names of a few of your direct competitors.

Now, look closely at those competitors to see how you can differentiate your brand and drive customers to choose you over others.

  • Who are your competitors?
  • What is their market share?
  • What are their strengths, weaknesses and unique selling propositions?
  • How can you differentiate your brand from competitors?

Related: How to find inspiration from your competitors (without stealing their ideas)

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6. Define your brand positioning

By this step in the process to create a marketing plan, you’ve done a lot of research, and you’ve outlined what you know about your brand, market, and competitors.

Use this information to decide how you will position your brand in the market.

  • Outline your unique selling propositions.
  • Define what market differentiators you will highlight.
  • Specify what market segment you will target.
  • Define your brand voice and tone.

Related: A beginner’s guide to branding your business

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7. Outline your goals

The goals section is just that — defining your short- and long-term goals. Think about where you’re starting from, and where you want the business to be in three, five and 10 years.

Some examples of marketing goals might be to:

  • Attract customers
  • Retain customers
  • Increase website traffic
  • Increase social media following
  • Increase online sales
  • Increase in-store sales
  • Generate more leads
  • Improve online conversions

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8. Outline your marketing strategyCreate A Marketing Plan Woman Working On Laptop

Your marketing strategy should then outline your approach to reaching your goals.

Look at your goals and figure out what type of marketing tactics will help you get closer to your target objectives.

They might include (but aren’t limited to) the following.

  • Online advertising. Pay-per-click advertising, banner ads, text ads on partner sites.
  • Email marketing. Sending electronic newsletters, adding subscription tools to your site to grow your email list.
  • Print advertising. Newspaper or magazine ads, business cards, direct mail postcards, brochures or flyers.
  • Social networking. Maintaining your business profile and engaging with customers and prospects on platforms like Facebook, Twitter and Pinterest.
  • Blogging. Writing your own blog, responding to or submitting articles or features to other people’s blogs, RSS feeds, etc.
  • Online directories. Your business listing on both global (i.e. Google, Yelp and YP.com) and local (i.e. Chamber of Commerce) listings sites.
  • Live networking. Handing out business cards, professional memberships, public speaking.
  • Search engine optimization (SEO). Tweaking website content to attract organic traffic.
  • Trade shows. Sending your team to attend or present at industry conferences and events.
  • Public relations. Getting mentions and features about your brand in the news.

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9. Set a budget

There are a lot of factors that go into setting a marketing budget. But at this point, you should have some good information to help direct your budgeting.

Ask yourself:

  • What is your current revenue?
  • What percent of your revenue have you allocated for marketing?
  • What set marketing costs do you have (for software, team members, etc.)?
  • How much money will you need to reach your goals?
  • What are your competitors are spending on their marketing?

Once you start running strategic and goal-focused marketing campaigns, it will become easier to set marketing budgets. You will be able to use past campaigns to measure costs and your return on investment (ROI) — such as cost per lead, cost per customer, etc.

But, in the beginning, you will need to try a few campaigns to see what works and delivers the best ROI.

Related: 5 ways to build a strong online presence on a shoestring budget

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10. Outline offers and marketing campaignsWoman Writing Outline In Journal

Now, it’s time to turn your ideas into concrete marketing promotions and campaigns.

Decide what type of offers you can make. What can you offer as a special or deal? A free consultation? Special pricing for new customers or for referrals? Rewards? Samples?

Whatever you do, be consistent with your goals.

 

It doesn’t make sense to offer early bird specials if your target audience is college students grabbing late-night burgers.

Then, consider your marketing strategy, goals, offers and budget to lay out a few concrete campaigns. Outline the cost, time and tactics for each campaign.

Examples of marketing campaigns

Increase awareness with business cards

  • Cost: Less than $20 to print custom business cards with a service like Vistaprint
  • Time: 10 minutes to two hours per week
  • Tactic: Carry business cards with you at all times. Share them with anyone you meet who shows an interest in your business, whether you’re at a client meeting, your Rotary Club, or a party where the topic of what you do for a living comes up in conversation. Give each person multiple cards, one for them and another one or two to share with someone they know who might also be interested in your services.

Drive traffic to your website with a banner ad

  • Cost: About $200/month (costs will vary from $0 to thousands, depending on where you choose to place your ad)
  • Time: 3 hours
  • Tactic: Banner ads are those rectangular ads you see in the margins of just about every website. When someone clicks on a banner ad, they’re typically taken to the advertiser’s website, where they can redeem the offer or shop for whatever is advertised in the banner.

Promote your business with email

  • Cost: Starting at about $10/month for an online email marketing tool
  • Time: One to five hours per month
  • Tactic: This assumes you have a list of email addresses to start with. If so, subscribe to an email builder and customize one of the email templates. Start by sending one information-filled email every 10 days to two weeks (“Check out our latest offerings.” “SAVE 10% now through Thursday!”, etc.). Track customer responses. Resend emails that work and stop sending those that don’t.

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11. Define metrics and KPIs

The final step as you create a marketing plan is to decide what metrics you will use to evaluate your campaigns.

Better-known measurement options like surveys can be useful, but you’ll also want to understand things like the cost of customer acquisition (for every new customer you get, how many marketing dollars do you have to spend?) or market share (out of the universe of your potential customers, what percentage do you have, and is that growing?).

Look at your marketing campaigns and decide what metrics will be best for showing results tied to your goals.

As mentioned earlier, having the right set of metrics will allow you to make more informed decisions about your budget as well as make adjustments to strategies as you go.

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Check your new business marketing plan, iterate and improve

Now, you know how to make a marketing plan, but your work doesn’t stop here.

Use the framework to go through the marketing plan steps and start writing your plan. Then, review your finished marketing plan with fresh eyes and make plans to continue to update and improve your outline.

1. Ask questions of others to check your thinking.

It’s easy to get in your own head and substitute your judgment for your customers’ because you’re passionate about your business.

You might think “I’d prefer receiving a coupon rather than a sample; a coupon would make me more likely to buy.” Run that by some people who fit the profile of your target market before you decide which way to go. You might be surprised.

2. Don’t try to think of everything yourself.

Look at your competitors and learn from what they do well. But don’t forget to look at other industries, too.

There’s no reason you can’t steal a trick from a different kind of company facing the same issue. It will save you time, in the long run, to test tried-and-true methods in addition to your own brilliant, unique ideas.

3. Stick to the plan — and keep changing it.

I know this sounds contradictory but do both. Being true to the decisions you’ve made in your marketing plan is key to remaining focused.

If your business is growing faster than expected, if your customers give you feedback you didn’t have before, if your competition changes, then these are all good reasons to make adjustments.

Don’t be afraid to tweak your marketing plan or even make substantial revisions.

Remember, you’re never really finished writing a marketing plan.

 

The document should evolve along with your business. Don’t just put your marketing plan in a filing cabinet never to see the light of day. Use it. Share it with your team.

A marketing plan, like any tool, is good only if it’s used. And when it is, it’s a powerful guide for running and growing your business, from startup to wherever you’re headed.

Bring your marketing plan to life

You now know what a marketing plan is, why you need one and how to create a marketing plan in 11 simple steps. You’re ready to start outlining the path you will take to launch, market and grow your business.

Go through the marketing plan steps outlined in this post and then, make it easy to execute your plan with GoDaddy’s Websites + Marketing service. It supports your plan by helping you build a professional website and market your business everywhere online.

This article includes content originally published on the GoDaddy blog by the following authors: Andrea Rowland and Jennifer Friedman.