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Tag: Pro

Adult Nutra with Push Notifications Like a Pro (Case Study)

This case study is the second article in a two-part series for Push.House.

Related Content: Push House Review

Read on to discover how to dominate the Push market and how to optimize your ads for maximum profit.

If you haven’t yet read the first article in the series, which includes a detailed review of the network, you can do that here: Push House Review.

Campaign #1 – Single Offer

Offer Type: Adult Nutra

Targeting Region: TH

CPC: $0.002

Ad Format: Push

OS: Mobile

Are you ready to dominate the push market?

If yes, then follow along with this case study as we go through the basics of setting up and optimizing a campaign in Push.House.

If you are new to Push.House and don’t yet know what it is, check our review here.

Push notification ads are a cheap and high-converting ad format, that’s easy to set up and will funnel green bills straight into your pocket – if you use them the right way.

So let’s look at the right way to use Push ads to give you the best returns!

Just to give you some background, check out these statistics for the following campaign:

Campaign Period: March 7th to April 3rd, 2021

Overall Impressions: 325 925 047

Overall Clicks: 456 295

Overall Sales: 71

CTR: 0.14%

Total Spend: $912.59

Total Revenue Earned: $2059

Total Profit Generated: $1,146.41

Return on Investment (ROI): 125.62%

We got these numbers in a very short time, with minimum effort.

For this campaign, the chosen country was Thailand, as it’s a GEO with tons of traffic and high payouts that we all love so much.

As for the creatives, we kept it simple and didn’t overthink it too much.

Examples:

Then, we chose a suitable offer, that we know converts like crazy for our target audience.

Note: Ask your AM at the affiliate or ad network for creative suggestions in case you don’t have any.

1. Optimization

If you haven’t done so already, now’s a good time to read our review of Push.House in order to understand all the optimization steps.

If you wanna give that a quick read and then come back here, you’ll have a better grasp of what we’re doing.

The whole process of optimization wasn’t particularly difficult. I launched the campaign with the minimum allowed CPC for this GEO, which is just $0.002. We never changed the starting bid as we were satisfied with the quality of traffic.

2. Scheduling

The first important thing we did was to stop the campaign when the call center is unavailable. This differs from one offer to another and from one call center to another, but for this specific offer, it just seemed like the best idea.

To do this, click on “Edit Campaign” and scroll down until you see the “Campaign Schedule” section:

campaign scheduling

You might wonder why I chose this scheduling pattern. Allow me to explain.

Note that under the timetable it says “Show time by UTC +2”. This means that the scheduling in Push.House schedules according to the UTC +2 time zone. With a bit of Googling you can find out that it’s a very different timezone from the one used in Thailand, which is GMT+7. This is a 5 hour time difference, and you need to keep that in mind or else this could cost you some unexpected expenses.

CPC and Experiments with Traffic Segments

In Push.House, the traffic is segmented by subscription age, meaning that you can select what segment of traffic you want to target.

Here’s how that works in Push.House:

0-3 days: This is the most expensive segment. Here you can find the freshest subscribers, who have not abused by an ungodly amount of ads. This gives this group a higher chance of converting. The minimum CPC for this segment is 250% of the normal price for your GEO. In our case, the normal minimal CPC for Thailand is $0.002, so $0.005 if you wanna target the freshest users.

4-7 days: This segment is a bit older but is still converts well. The minimum CPC value here is double – or 200% – of the original.

8-14 days: This section has subscribers who are over a week old – which is still considerably newer than most competitors’ databases. The minimum CPC value here is 175% of the original.

15-30 days: This is the final segment by subscription age. Some of the subscribers here may have been here for as long as a month. The CPC value is 150% of the original.

All: This segment is considered to be the default and cheapest option. Don’t be fooled! The traffic quality here is not at all bad and can convert extremely well for the right offers. The proof is the huge ROI we got from our campaign!

Blacklisting

One of the biggest challenges for affiliates is creating a blacklist of sites while their campaign is still running.

You’ll find that many sites will still give you conversions that covered your expenses. Because of this, we had to wait for more than a week before blacklisting the low-performing sites.

This is very easy to do with Push.House. At the very bottom of the “Edit Campaign” page in the “Audience” section, you will find two columns that work together to create a blacklist.

campaign blacklist example

Set the Type ID to Blacklist as it’s shown in the screenshot above.

Now you can put all low-performing platforms into the Site ID list next to it, comma-separated.

This is all it took for us to make $1k+ profit, in a little less than a month!

So make sure you give Push.House a try to get that insane ROI on your own campaigns.

Campaign #2 – Smartlink

Offer Type: Adult Dating Smartlink

Targeting Region: RU

CPC: 0.018/0.009

Ad Format: Classic Push

Advertisement

OS: Mobile and Desktop

We tried Push.House with Nutra, and now we wanted to see how good it will be with dating offers.

The dating vertical is well known for having high conversion rates. This is because most of the time it requires very little input from the user. A first page sign-up could get you instant commission if the offer is SOI (Single Opt-In).

If you don’t know what Single Opt-In is, check the affiliate marketing glossary.

What more could you ask for?

So let’s see if we can entice all the Russian singles to meet their significant others!

Campaign Period: March 21st to March 28th, 2021

Overall Impressions: 18 340 740

Overall Clicks: 14 856

Overall Sales: 904

CTR: $0.08%

Total Spend: $267.4

Total Revenue Earned: $723.2

Total Profit Generated: $455.80

Return on Investment (ROI): 170.46%

For adult dating, the best practice is to target men. That’s why the creative we chose resembles a chat head from a beautiful female.

Each GEO has its preferences when it comes to types of women. Just Google what type of porn each country watches most to get an idea of this.

Some GEOs like women in their 30s, some prefer them younger.

Some go for tanned girls, others for snow whites. Do your research so you can best target your GEO.

Another method is to use images of girls that match the type of girls in the GEO you wanna target.

These are common practices for affiliates who run dating offers.

However, for this campaign, we did something a bit different.

We used a picture within a dirty context and a huge call-to-action text in the middle.

Targeting Different Devices

We discovered something very interesting during our work with this dating offer.

Each campaign in Push.House has only one ad. This means that you can not have more than one ad in the same campaign. So, if you wanna launch the same ad with different targeting, and a slightly different creative, you have to duplicate your campaign and make changes to the duplicated campaign.

We wanted to launch the same ad for both mobile and desktop devices, but we wanted to slightly change the creative because the push notification displays differently on mobile and desktop.

When both campaigns were created we noticed that the CPC of the desktop traffic was 50% cheaper than the CPC of the mobile traffic!

This turned out to be a little gem, as it significantly helped spread the budget.

Add to this that the payout for desktop users is usually higher for dating offers because they don’t usually sign up as much as mobile users.

We believe that the Push.House Team kept this in mind, so they made the costs lower in order for their advertisers to be able to profit even more!

Remember though, if you target ALL devices in your campaign you will be billed for the higher CPC, which will be mobile if you target both devices at once. To avoid this always separate the devices to pay less!

CPC and bidding

For this campaign, we didn’t change the initial bid, as it was quite high already. We also chose not to target any specific traffic segments. We ran the campaign for a week – which is more than enough time for one creative in push traffic.

If you see a setback in your CR (Conversion Rate) after some time, make sure you change the creative, as they get spent over time, and people do not click on them anymore.

Keep your creatives fresh and you will always get those sweet conversions!

Optimization and Blacklists

With Dating offers, it’s a lot easier to create a blacklist, as you can see which platforms perform poorly very quickly.

Lose the low-performing sites fast, as the payout for these is quite small.

We were able to create a pretty decent blacklist after just a couple of days, and managed to get a good ROI by the end of the first day!

That’s it!

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Free Email Templates | GoDaddy Pro


Just copy & paste

How many hours each week do you spend emailing clients? Once recent study from CNBC suggests the average worker commits more than five hours a day to tapping away at emails. That’s a lot of time you could get back — and at GoDaddy Pro, we’re all about taking back those hours. It’s why we’re creating a series of free email templates that web pros like designers and developers can use to save themselves serious time.

For many of us, our primary money-making skill doesn’t have much to do with writing. It’s about perfecting a .CSS stylesheet or editing images until (as clients are fond of saying) they have that “pop.” Ask us to handle those techie tasks and we’re all over it. But ask us to write a simple message, say, asking a client to send in content, and it’s a delete-and-repeat ordeal to finally get that email out the door.

Here’s the free email templates

We plan to create these free email templates that you can quickly copy and paste into a messages that address these common scenarios:

  • Getting Content
  • Your Site Was Hacked
  • Security Plan
  • Maintenance Plan
  • Checking In
  • Contract Renewals
  • Holding a Contest
  • Lead Outreach
  • Asking for Feedback
  • Onboarding Email
  • Screening Prospects
  • Apology

We’ll continue adding free email templates to this post as they’re created, so keep checking back to get the latest content. And if you think there’s a scenario we missed, drop us a line on the GoDaddy Pro Community. We’ll keep producing free email templates as they’re needed. And if you’re a fan of time-saving hacks like these, GoDaddy Pro is a tailor-made fit.

GoDaddy Pro saves you serious time

On average, our users report that GoDaddy Pro saves them three hours per month for each site they’re working on. And when you consider that most web pros work on multiple sites at once, we’re talking about some serious time reclaimed. It’s made possible by the Hub from GoDaddy Pro, a single-login interface where you can manage all your clients’ websites from one place. Right away, you can imagine how nice it would be to ditch the hassle of juggling all those FTP credentials.

Once you’ve added websites, mundane tasks like running updates and security checks stop eating away at your day as much. The Hub also helps you handle other time-consuming tasks like billing and managing the other products that contribute to your clients’ success.

Like our free email templates, GoDaddy Pro doesn’t cost a thing. If you haven’t already, hustle over there and sign up today.

Get yourself featured

Do you want to be featured on GoDaddy.com, show off your expertise to potential clients, connect with other web professionals, or get exclusive access to special GoDaddy projects and programs?

We’d love to have you as a GoDaddy Pro Community contributor! Get started here.

 

Optimize Your YouTube Channel Like a Pro with Our Expert Tips


Written by Emily Hill and Kevin Williams

This article is part of HostGator’s Web Pros Series. In this series, we feature articles from our team of experts here at HostGator. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most out of your website.

So, you’ve set up a YouTube channel for your business and now you need to build your audience. And not just any audience – an audience that will grow into a community that has a strong relationship with your brand. 

How do you do that? Optimize your channel. As HostGator’s YouTube web pros, we know that YouTube can be a beast to work with at first, because there are so many things to learn. But that learning curve can help you grow your audience and your customer base. 

Also, YouTube can be super powerful for SEO because Google owns it—something to think about if you’re trying to boost your visibility in Google search results. Your content doesn’t need to be overly produced to get results, but it does need to get found. If you create useful content and optimize it, you can start showing up in YouTube and Google search results, attracting viewers and growing your brand.

Ready? Let’s get started.

Plan your YouTube content schedule for consistency and focus

Before you start posting videos, there are a few things to do first. Taking these steps now can help you start off strong and avoid having to redo your strategy in a few weeks or months.

1. Decide how often you’re going to post 

If you look at the most successful YouTubers, what you’ll notice is that they keep to a schedule and their fans know when videos are coming out. Consistently delivering new content is the key to setting and meeting YouTube audience expectations, so you need a schedule

That doesn’t mean you have to produce a new video every day or every week. Once a month can be plenty, especially if you run a small business and don’t have time to devote to constant video shoots. Once you decide on a schedule, include it in your banner or a card (which we’ll explain in a bit), so viewers know to expect new videos, say, every Wednesday at 1 p.m. or on the first Monday of every month. 

Whatever schedule you set, stick to it so that viewers know you’re reliable—and so they’ll build the habit of watching your content when it drops.

2. Focus on your niche and audience

Remember that you’re creating content for your target audience persona – a very specific type of person with distinct habits, needs and preferences. When you focus on niche content for your audience, you can see your views increase. But if you start adding in content that’s not relevant to your audience, you may lose viewers. 

For example, if you run a niche comic book brand for dudes who love to argue, and you start posting reviews of shows from the CW, those guys are going to unsubscribe. They don’t want to follow that content. So, keep your content focused on your audience’s interests. If you add another audience persona later, you can branch out carefully and slowly. But for starters, stay tightly focused on your core persona.

3. Evergreen videos versus trending and timely videos

Timeless (aka “evergreen”) content like our how-to videos with Josh can be great for earning views. But it’s usually not the heaviest draw for subscribers. 

hostgator how to videos on youtube

To get people to subscribe, you may want to create some lighter or timely content, too. That way your YouTube channel can attract people who are looking for information on a specific issue and people who subscribe because they want to see more from your brand.

hostgator youtube video series on top website tips

4. Plan your first half dozen videos before you launch

Map out the content for your first few videos so you don’t get stuck and fall behind on your schedule right after you start. Having a plan will give you more confidence to keep going—and it will keep you focused on the topics your audience cares about.

Know the key things you’ll want to optimize with every video

Don’t ignore any little part of YouTube when you’re uploading new videos or optimizing your existing content. Here are some of the most important elements to include and refine.

1. Keywords

Already have keywords that work? Great! If you don’t—or if you want to find more—Google and YouTube’s autofill function can help you see what people are searching for in your niche.

For example, a physical therapist making a video series on back pain could check the autofill results on “back pain” to find new topics to tackle. 

You can also look at channels like yours to see what your competition is doing and what they haven’t covered yet. Our physical therapist might find that their closest competitors are doing a lot of videos lately on “back pain when you work from home,” because it’s a trending topic. They might also discover that no one’s done a lot on “sports massage for back pain when you work from home,” so that’s a niche they can work on that ties their area of expertise to a popular topic. 

Finally, check out resources like Ahrefs’ YouTube Keyword Tool, which will generate a list of the 100 most frequent phrases and questions YouTube users search for that include your keywords.

2. Title

Keywords belong in your video titles, too. The more specific your titles are, the more helpful they are to viewers. In our physical therapy example, they might want to use search autosuggestions like “back pain stretches” and “back pain treatment” in the titles of their videos.

3. Description

Give viewers a specific reason to click on your YouTube video. Be sure to use your keywords! Our philosophy is to use as many keywords in the description as possible—without making the copy feel like it was written by a robot. 

4. Thumbnail

Many people only look at the thumbnail images when they’re searching. Your thumbnail image needs to pop to get noticed, and if your image doesn’t explain at a glance what your video is about,  it should include text so people know what they’re looking at. 

hostgator youtube thumbnail images include video title

One of our favorite YouTube hacks is to create a branded slide you can use for all your thumbnails, like HostGator does with our “Hosted” with Scott web series pictured above. Spend some time creating a beautiful thumbnail upfront, and then you can quickly change out part of the image and text for each video. It’s a win–win-win:

  • Viewers know right away that it’s your content and can see what each video is about. 
  • You don’t have to spend time and money creating unique thumbnails for each video launch. 
  • You avoid getting burned out on thumbnail slide creation.

Pro tip: Remember that when thumbnails are viewed in playlists, the right side is covered up. Because of that, we always put our text on the left:

youtube video playlist thumbnails cover up right side of thumbnail

This kind of visual consistency is important for building your brand and establishing trust in your audience. If someone watches your first video and likes it, they’re likely to seek out your content again the next time they’re looking for something. If your content is easy to spot, they’re probably going to click your videos instead of going to an unfamiliar channel. When more viewers start looking for and choosing your videos, you’re growing your brand!

5. Tags

Use your keywords as tags so more people will find your videos in search results. 

How many? We’re advocates of smushing as many tags in as you can fit for each video — up to 500 characters total. If you don’t have enough keywords to hit the character limit, consider using a tool like vidIQ. You can do keyword research, score your keywords and use vidIQ’s Tag Autocomplete function to get keyword suggestions as you add your tags.

6. Timestamps

If you’re posting longer videos, like webinars or live event recaps, viewers may be more likely to watch if you include timestamps for the most relevant parts in the description. 

For example, our 2020 tutorial on How to Build a WordPress Website is awesome. It’s also 24 minutes long. To keep busy viewers from bouncing, we’ve included timestamps for each section, so they can go right to the part of the video that tells them exactly what they want to know.

hostgator youtube video with timestamps in description

7. Subtitles

Subtitles or closed captions are important for accessibility and convenience. They can also help with SEO. You can upload your own .SRT file for closed captioning, or you can let YouTube automatically generate subtitles (which you can edit) by selecting those options in YouTube Studio. 

8. Info and end cards

If one of your popular videos gets out of date, should you take it down? Not necessarily. For SEO, it can be smarter to leave it up and add an info card directing viewers to a newer, updated version of the video. 

That’s because it can take a few weeks or months for your new video to start ranking well in YouTube search results. If you pull down your old video, you’ll lose your presence in search results for that topic, at least for a while.

To give your viewers the latest info without losing SEO juice, add an info or end card to the out-of-date video directing people to your new video. We used this approach to point viewers to our recent video “How to Create & Login to Free HostGator Email” from an older video that needed an update.

This graph is the conversion rate of the card on the old video. It doesn’t tell us exactly how many people were redirected, but it does show an ever-increasing percentage of click-through-rate until the new video replaced it in YouTube’s rankings. 

youtube analytics with increasing click through rate

Meanwhile, the new video’s average views per day increased from around 23 to 55, an increase of about 130%. It’s pretty evident that our redirection using the card was successful, based on the way views increased on the new video and all but stopped on the old one. 

youtube analytics show increasing views on video

Promote future engagement with every video

Encourage viewers to stick around after your video ends. When you’re building a brand, try as hard as possible to keep people in your YouTube network by directing them to another relevant video. Don’t send them off your channel unless you’re sending them to download an e-book or make a purchase. Here’s how you can get viewers to stay for more.

1. Add end cards and info cards

Use a branded end card on each video to show them where they can go next. For example, viewers who just finished this video on speeding up their website can check out 5 ways to customize their WordPress theme. You can also use info cards during the video to direct viewers to related videos.

hostgator branded youtube end card

2. Create playlists 

Group your videos together by general topic to create playlists that viewers can watch in sequence. You can also put together playlists that tell a story. For example, if you sell a software solution, you might have a series of videos that follow users through setting things up, customizing the software and using it to do cool things—the story of what they can do with your technology.

Remember that you can have the same video in multiple playlists. If it fits in multiple categories, include it!

3. Invite viewers to subscribe

Superstar how-to YouTuber Dave Hax has more than 5 million subscribers—and he invites people to subscribe at the start and end of his videos. You should, too. Think of your request as a video call-to-action.

youtube video with subscribe button

4. Create your community

The Community tab on your YouTube page is the place where you can post questions, answer questions, share memes and, yep, promote your videos. It’s like a mini blog within your video channel, and it’s a great place to engage with your viewers and get them to check out more of your content. 

hostgator youtube community page

The Community section is especially helpful if you only post one or two times a month, because you can drop in short pieces of content to keep your subscribers engaged between videos.

Check your results and keep experimenting

Don’t be afraid to go back and analyze your YouTube video data to see what’s working and what needs to be changed. That doesn’t mean you should constantly change up your posting schedule, branded thumbnails or end cards—you want those to stay as consistent as possible. 

But you can study your data and sometimes something will pop out. For example, maybe if you post a little earlier or later you can get more traffic. Or maybe you can move the call to action to the start of your video instead of having that at the end, where a lot of people aren’t seeing it. Maybe you can ask viewers to subscribe earlier. Try those changes, see what the results are and stick with the changes that work.

A lot of working on YouTube is problem-solving. So, you might notice that viewers are dropping off a video after 20 seconds and you’re not sure why. When you re-watch it you see that there’s an audio problem at 20 seconds, so you need to fix that. Whatever’s affecting your video performance, try to figure it out and improve it.

On the YouTube Studio app, you can see your top playlists to get a sense of which groupings are most popular with your viewers. You can also see statistics for retention, which is how long someone is watching your video. A good goal is 50%, although a lot of serious YouTubers set a retention goal of 70 to 75%. Retention increases over time, so you may want to wait until your videos are a few months old before you start reviewing their retention statistics.

Drive traffic to your YouTube channel

Link to your videos anywhere and everywhere you can—on your other social media platforms, in your blog posts, in online articles. Those external links can boost the SEO for your videos and help you do better in search results. You can also engage with your audience in those other channels to find out what kinds of videos they’d like to see—and then deliver!

Keep learning about YouTube

The great part about learning about YouTube is that every single tool you need to succeed on YouTube other than the content itself is there for you, in how-to videos and in online courses. YouTube’s Creator Academy has loads of courses to help you build your channel

Keep learning, keep improving your videos, and keep focusing on your audience to build a YouTube channel that gets found, earns viewers and supports your business. 

Oh, and make sure to subscribe to HostGator’s YouTube channel here!

Pro Bono Local SEO Help for Businesses Locked Down by Coronavirus


Like my post? Please share!

https://www.flickr.com/photos/fortbraggnc/9395210348/in/photostream/

If you or someone you know is a business owner whose business has been shut down or severely hobbled by Coronavirus regulation or the like, I’m glad to offer a bit of local SEO/search/visibility advice free of charge or obligation.  All you’d need to do is read the stuff below and email me your questions.

It’s possible you’re not legally allowed to see customers / clients / patients at all, or in the way you usually do.  In that case maybe you have a plan B you want to get off the ground, or you’re rolling out a remote, “socially distanced” version of your service, or you just want to use your downtime to maximum effect so that business is OK once this has stabilized.  For goals like those I can probably help.

Some things to know – please read all of this before contacting me:

1. I can offer only a limited amount of help. My family and clients are my first priorities, and I have a full dance card.  I can’t do hands-on work for you, or spend much time.  The ideal situation is you have some specific and pressing local-search-related questions, and just want clear guidance on what to do.  I’ll email you back.  There’s a chance I’ll also suggest a quick phone call, if that’s the quickest way to convey my suggestions.

2. Your struggles need to be specifically because of Coronavirus. I’m thinking of dentists who aren’t allowed to see patients at all, doctors who can’t perform elective procedures for a while, and restaurant owners who rely on butts in the chairs more than on takeout – for example.

3. Some groups of people I can’t help. If you’re a marketer/SEO with a client who’s been clobbered by recent events, you’ve got my empathy, and you can send this to a client and he or she can contact me and CC you, but I wouldn’t send you advice that you white-label and charge for.  If you’re a competitor of one of my clients, I probably can’t help (for obvious reasons).  If your business is one that’s in a temporary slowdown, but not in a real pinch caused by COVID-19 regulation or aftermath, then I can’t offer any pro bono help, because you’re in the same situation as probably 80% of businesses.  My SOP is “I know it when I see it.”

4. You may want to check my list of posts first, to see if I’ve done a blog post that does the trick.  (I’d love to hear if that’s all you needed.)

5. Send me at least a brief rundown on the situation CV has created for your business. I will ignore “I’m here for the free help, k thx”-type requests.  I just want to make sure you truly need help, and that it’s entirely or mostly because of regulations (or similar fallout) that hit your business unusually hard.

6. If you need or want more help than I can provide pro bono, I’ll need to point you in another direction.  I’ll tell you one of three things: (1) “Just follow those suggestions and see how far you get,” or (2) “Consider such-and-such service I offer,” or (3) “Contact so-and-so, who may be able to help – though probably not for free.” I’ll still point you in the right direction on whatever questions you send me, if possible.  It’s just that I have an obligation to “flatten the curve” on the time I spend on any one situation.

7. Some problems don’t have a local search/SEO solution.

8. Feel free to send this to someone you know.

Why am I offering to help Coronavirus-clobbered businesses for free?  Just for good karma.  On the one hand, I’m stingy with my time, because I need most or all of it to meet my commitments.  But on the other hand, if in the short time left over I can help people in a pinch, that makes me feel good.  I’ve helped veterans pro bono in a similar way for many years, and that’s worked out well.  We have an understanding, and so I can offer a little help to people who can and do use it.  Should be a similar situation here.

Plus, I always like an up-close success story.

Anyway, if all that describes your Coronavirus conundrum and the fine-print sounds reasonable, feel free to email me or to pass this along to someone you know.

Other people offering pro bono local SEO help during the Coronavirus crisis:

  • Chris Barnard of Social Dental Network.  Consider contacting Chris if you’re a dentist who’s had to hunker down, consider contacting.
  • Dani Owens of Pigzilla.  I’ve worked with Dani on many client projects over the years.  Dani also builds websites, so if you were already considering a new site, but need to hold off until things settle down, now may be a good time to get to know her.

You can leave a comment on this post if you have questions about the above.  (No specific SEO questions in the comments, please.  That’s what your email is for.)

Harness the Power of Atomic Blocks with Navigation Pro


One of the benefits of using WordPress is the massive library of themes users can choose from to quickly build great-looking websites that fit their needed use case.  

Genesis-built themes are among the most widely-used themes in the WordPress ecosystem for this very reason. Each theme provides users with a professional look and feel, and they’re all search-engine-optimized with security features built-in. Plus, every Genesis theme is Gutenberg-ready, which helps simplify the content design and editing process even further

Navigation Pro, which is a new Genesis-built theme, takes the above a step further, with section and layout templates pre-built using Atomic Blocks

Using Navigation Pro, users can quickly and easily leverage Atomic Blocks to build sleek, fast-loading web pages and sites for a wide array of business verticals (including legal, travel, cuisine, and fitness).

Navigation Pro is a great theme for food bloggers or restaurants looking to showcase their delicious recipes, among many other use cases

Navigation Pro is easy to get up and running using One-Click Theme Setup, a recently-developed feature that gives users full control over the demo installation process, and allows them to easily set installation dependencies, import demo content directly into their themes, import and enable plugins, and configure a wide list of options when creating and installing new themes on their sites. 

The motivation behind this feature was to make it easier to load a theme’s demo content, which has likely been a less-than-positive experience for some developers in the past. Often times, the demo content for a theme doesn’t automatically load with it, leaving users frustrated and confused with how to best proceed. 

One-Click Theme Setup changes that and makes it easy for theme authors to load plugins and specific content blocks to the homepage of a new site using a particular theme. As a result, the One-Click Theme Setup reduces the time it takes to load demo content and dependant plugins from hours, days, or weeks to minutes. Check out the demo below for a look at how it works:

In addition to the above, Navigation Pro is also mobile responsive and AMP-enabled for better performance across all devices. Click here to find out more!

Want to find out more about using Genesis themes to bring your digital vision to life? Check out this case study or this on-demand webinar: Gettin’ Down and Nerdy with the Genesis Framework.  

How to Hack New Website SEO Like a Pro in 2020


Do you have a new website and you’re trying to learn new website SEO to get some traffic flowing into your website?

With almost 1.8 trillion websites online right now, it can seem like a daunting task to get attention in the search engines. There are things you can do to give your new website a good base for SEO.

Related blog posts and resources:

Continue reading this article to learn more about the best SEO strategy for a new website.

1. Get Your Google My Business Listing

Your Google My Business listing is free but it can give you a nice look in the search engines if people search your business.

You can optimize the content with keywords, photos, and even social updates. Having a Google My Business listing helps your business since you can link to your website from the listing and is likely one of the positive signals for SEO.

2. Create and Submit Your Sitemap

Sitemaps make a list of all the pages on your website and submitting your sitemap will help Google and Bing find all of the pages you are trying to get attention for.

As you add new pages, you can update and resubmit your site map.

3. Target Low Competition Keywords

When you’re just getting started, it is going to be more difficult for you to get traction in the search engines. Targeting low competition keywords will allow you to start ranking for keywords and getting some traffic to your site.

Once people start visiting your site, there will be other signals such as time on site, bounce rate, and click-through rate.

4. Create a Content Plan

If you want to get a lot of traffic from SEO, you need to have a content plan that is going to back up that goal.

When your site is new and only has a few pages, there aren’t a lot of opportunities for search engines to rank your pages. Put together a realistic content plan and know how much content you’ll really be able to put on your website.

Once you have your content plan in place, for best results, stay consistent with your content creation.

5. Build Links

Even though you can buy website traffic to show the search engines that your site is alive and well, you should also build links to your content. Without links to your content, it is going to be difficult to rank.

There are a lot of ways to build backlinks, but some of the most popular methods are through social bookmarking, guest posting, and influencer marketing.

You’re a New Website SEO Pro

Now that you know these new website SEO tips, you can start to work on building a good foundation for your website.

Do you need more tips and tricks for getting your online business off the ground? Our site is full of articles that can help you as you’re building your online empire.

Browse our site, find your favorite SEO articles, drop a bookmark and come back again soon.



Pro Blogging Tip: Passive Traffic Requires Years of Blogging Work

Blogging tips for beginners may confuse you. Or perhaps these tips make perfect sense.

Guess what? One size does not fit all. I do things different than most bloggers but my newbie journey felt quite different too. Being a beginner blogger during the year of 2009, the landscape looked quite different than it does today.

Blogging Tips for Beginners

Knowing this, I want to give you my insights into how to become a successful blogger if you just bought your domain and hosting. Oh yes; that brings us to tip #1.

1: Buy Your Domain and Hosting

Buy your domain and hosting. Own your online real estate. Ensure that you call the shots. Brand yourself effectively. Monetize your blog intelligently. The single downside to buying your domain and hosting is investing $14 a year per domain name and about $5 to $20 monthly per hosting package for a beginner blogger.

2: Become More Fearless

Nobody becomes completely fearless unless you are enlightened. But becoming more fearless smooths out your newbie blogger journey because we all fall prey to many fears as newbs. Struggling bloggers imprison themselves in a cocoon of fear. Bloggers who hit the ground running develop a fearless nature about them.

3: Blog Mainly to Have Fun

Make fun the reward. Blogging mainly for fun makes you generous, patient and persistent, all key qualities for new bloggers to embody. Newbies need a dose of being generous, patient and persistent to begin blogging on the right foot. Buckle in; this ride will be fascinating, long and a bit rough at times.

4: Write 500 Words Daily for Practice

Write 500 words daily in a Word document for practice to gain confidence and clarity in your writing voice. Practice writing to develop your #1 blogging skill as a newbie.

5: Do Not Write off Search Traffic

New bloggers often err in believing Google traffic to be unattainable. Not true. Practice writing daily. Learn SEO details. Beginner bloggers with even months of experience can nail down long tail keyword traffic if you generously create content. Think targeted, passive traffic. Envision yourself ranking on Google. Develop a mental blueprint to prepare yourself for search traffic as a newbie.

blogging tips for beginners

6: Ask Your Readers for Blog Post Ideas

Do you feel a bit lost on what to blog about? Ask your readers for blog post ideas. Easy peasy way to write in-demand posts. What if you have no readers?

7: Observe Top Blogs for Blog Post Ideas

Follow top blogs in your niche. Scan blog posts. Read comments. What topics do you see? What do readers comment about? Write and publish posts on those topics. If top bloggers blog about it, it is relevant and helpful for your readership, too.

8: Invest in Blogging Resources

Learn from top bloggers how to blog. Invest money in courses, eBooks or other resources to get a solid blogging blueprint for following, studying and putting into practice. I offer this course and eBook for you to get started.

9: Humble Yourself

I had no idea what I did as a newbie blogger and made the mistake of believing I knew it all, or, that I would figure it out solo, fast. Was I ever wrong. I began to succeed only by humbling myself and following in the foot steps of successful bloggers like Zac Johnson. Be humble. Admit you are a newbie blogger who knows little. Follow pro advice.

10: Publish Content Frequently

Publish 1-2 posts weekly. Aim for 600-1000 words per post. Be thorough but make your point and exit stage left to see the greatest success as a newbie. Few newbie bloggers write with clarity. This is one of those blogging tips for beginners some hesitate to follow but those who do step away from the herd. Those who do hit the ground running. Pop up slowly and steadily on reader radar screens. Be as prolific as possible. Let people know; a new blogger is on the scene.

11: Network Generously

Begin building your blogging network from day 1. Comment genuinely on top blogs from your niche. Promote top bloggers from your niche on social media and through your blog. Be generous. Be genuine. Make blogging buddies early on to build your network as a beginner blogger.

12: Begin Monetizing Early

Monetize your blog early during your blogging career to get comfortable with receiving money. Start with affiliate marketing. Sell already created products to earn a profit.

13: Learn and Execute One Thing at a Time

Start with writing blog posts. Then network. Consider growing an email list, next. Learn and execute one strategy at a time to become successful as a beginner blogger. Smart newbies never try to become a jack of all trades and masters of none. Take your time to build your blogging campaign on a rock solid foundation.

Conclusion

There you have it guys.

Follow these tips to begin your blogging campaign from the right space.

Related blog posts and resources:

The new GoDaddy Pro home screen


All your sites and clients at a glance

Our new GoDaddy Pro home screen is a central dashboard that lets you see everything at a glance. We’ve redesigned it to help you get in, do your best work, and get out.

Welcome to the new GoDaddy Pro home screen

We’ve organized the new GoDaddy Pro home screen into sections based on related information and tasks. We call them cards. They’re like meta boxes in WordPress.

New GoDaddy Pro home
The new GoDaddy Pro home screen

 

Activity Summary (Recent Activity)

The Activity Summary card is a summary of recent activity from your clients and their sites. The activity updates are grouped by type. You can quickly take action.

GoDaddy Pro - Activity Summary
An activity summary showing everything at a glance

 

Site Activity

The Site Activity card shows recent activity from all the sites you manage. If there’s a client associated with site activity, the client’s name will appear next to the update.

GoDaddy Pro - Site Activity
The latest activity from your managed websites

 

Client Activity

The Client Activity card shows recent activity from your clients. If there’s client activity associated with a specific site, we include a link to the affected site, so you can get to it faster.

GoDaddy Pro - Client Activity
The latest activity from your managed clients

 

Your Benefits

The Your Benefits card shows your current points balance, and your progress towards the next membership tier. Refer to this card if you’re ever wondering about your benefit status.

GoDaddy Pro - Benefits and Rewards
Your GoDaddy Pro reward points and benefits are easier to access

 

Featured

The Featured card highlights new announcements and important info from the GoDaddy Pro program. For example, we’re currently highlighting our partnership with WP FeedBack.

GoDaddy Pro - Featured
Highlighting announcements & important info from GoDaddy

 

Recommended Reading

These cards are highlights from the community. We’re starting with GoDaddy Blog articles, but it may expand to include additional content from GoDaddy Pro members and around the web.

Is there something you’d like to see here? Let us know in the GoDaddy Community forums.

GoDaddy Pro - Community Picks
Top picks from the community – more to come soon!

 

Not a GoDaddy Pro member?

GoDaddy Pro is our free partner program for web designers & developers. It includes tools, resources, and exclusive perks to help you grow and manage your business.

Try it out for yourself by signing up for GoDaddy Pro.

Who Do You Learn from as a Pro Blogger?

Whether you’re blogging for fun or profit, there are rules you want to abide by. This will make sure your blog has the best chance of getting discovered.

In this post, we’ll go over the ten commandments of blogging. Following these rules will give your site a shot at success.

Are you ready to start a blog? Let’s begin.

1. Thou Shall Follow Google’s Best Practices

As a blogger, you want your site to show up in the search results. And the best way of doing that is by sticking to Google’s best practices.

the ten commandments - webmaster guidelines

Google’s Webmaster Guidelines has all the information you need to start on the right track.

2.  Thou Shall Post Regularly and Frequently

You need to set up a posting schedule. And you need to stick to it once it’s established. That way, your audience will know when to expect fresh content to arrive. It’s also good for SEO.

Once a week would be a good starting point.

But as you go on, you would want to post more often than that. If you can, try to publish a new post everyday especially if your blog has other contributors.

3. Thou Shall Find Your Voice

It’s also important to find your voice. Do not copy how other successful bloggers write. You need to stay true to yourself.

How do you do that?

Start by setting rules that you have to adhere to. Then look at your audience and see what they’re looking for. More often than not, you’ll find that someone else has already written about the topic you want to write about. In that case, find a unique angle and give your own take.

4. Thou Shall Leverage Visual Content

Having images, videos, infographics, charts, graphs, and other forms of media on your post will help retain your reader’s attention. It also promotes user engagement and helps you tell your story more effectively.

the ten commandments - venngage

Venngage is a great tool for developing images and infographics for any type of post.

5. Thou Shall Engage With Your Audience

Find a way to interact with your audience through social media, forums, or the comments section. Answer their questions or simply say thanks. If they’re confused by something you wrote, use this chance to clarify what you meant.

If you have an analytics tool installed on your blog, you can refer to the data to find more about your audience.

You can invite loyal readers to contribute to your blog. Not only is it a good way of connecting with them, but you’re also able to publish new content.

Ask your followers to promote your posts on social media. It’s a fantastic way of getting new eyes on your blog site. If you have a mailing list, ask a reader for an email address where you could send newsletters.

6. Thou Shall Choose a Good Domain Name

A great domain name can make a great difference. For bloggers, their domain name is their brand. So you should choose your domain name wisely.

  • What makes a great domain name? Here are some pointers:
  • Use a .com domain extension as much as possible.
  • Do not add special characters like hyphens.
  • Avoid having numbers in your domain name.
  • Keep your domain name short and easy to remember.
  • Check if other brands or businesses are using a similar domain to avoid confusion.

Profit Blitz has a post on domain name ideas if you’re looking for inspiration.

7. Thou Shall Not Steal Content From Other Blogs

For obvious reasons, plagiarism is not cool with the blogging community. So only post original content. Search engines like Google punish sites that steal content once caught. It’s just not worth the risk.

8. Thou Shall Perform Keyword Research

Keyword research plays an important role in any type of site. You want to post content that people are actively searching for.

the ten commandments - ubersuggest

You can use free tools like Google’s Keyword Planner or Ubersuggest to see what search terms are being used in your niche. Then base your articles around those topics.

9. Thou Shall Check for Typos and Clarity

A post that has a crazy amount of typos can make your blog look unprofessional. Fortunately, there are online tools you can use to check your articles for misspellings and other grammatical errors.

the ten commandments - hemingway

You can use the Hemingway App or Grammarly to quickly scan your document. Both tools send alerts when they find problems and offer suggestions on how to fix them.

10. Thou Shall Make Your Posts Easy to Read

Your readers will most likely use a phone to read your posts. So having long paragraphs might be a turnoff for them. Try to keep your paragraphs two to three sentences long.

Don’t make it hard for readers to scan through your post.

Related blog posts and resources:

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