Tag: Scoop

Search Scoop: Week of March 29th

Adam Henige
Adam Henige Going One Step Deeper into GA — Always love new Google Analytics hacks – this list includes some new ones to me like pulling Core Web Vitals numbers into GA. Very cool tips here. Jerod Karam
Jerod Karam Here’s how to organize your digital life before you die. — This is good advice for anyone. Personally, I use 1Password for all my passwords and other secure information. If I get run over by a bus, two of my close buddies and trusted confidants have the password and access keys to get into my password vault. I also have absolutely nothing on my computer desktop except one folder named “Open In Case Of Death.” Between that folder and the 1Password vault, I feel comfortable that the right people will be able to get into the right accounts easily. Joe Ford
Joe Ford Here’s What the ioS 14 Update Means For Your Facebook Ads — The big fight among the Big Cap tech companies that run our lives continue, as Facebook and Apple are clashing in regards to the latest iOS14 updates. Find out what this update means for pixels and your ability to run retargeting and lookalike audience campaigns. Kelli Kaufman
Kelli Kaufman 25 Clever Content Marketing Examples with Amazing Results — Need a refresh to your content marketing campaign? This article has great examples of content marketing that worked successfully. From blogging to video marketing, there is a little inspiration for everything here. Lexie Kimball
Lexie Kimball 19 Most Common SEO Errors That Hurt Your Rankings — If you have errors on your website, they might be hurting your rankings. Learn the most common SEO errors that could potentially be keeping you from beating your competition. Michael Hall
Michael Hall Local Pack-O-Meter — Created by Local SEO Guide, the Local-Pack-O-Meter uses data from 60 million US Google search queries to provide SERP stats of the queries. For example, you can see changes in SERPs that display local packs over time (which has increased in recent months).

Search Scoop: Week of March 1st

Adam Henige
Adam Henige New Google Search Console Associations — While you have some flexibility in combining properties within Google Analytics, the same can’t be said for Search Console…until now? Jerod Karam
Jerod Karam 23 Google Search Tips You’ll Want to Learn — As search professionals, I guarantee that you’ll know some of these–maybe all of them. Still, there were a couple of the more obscure Google commands that were new for me. Check ’em out. Let me know what you think. Joe Ford
Joe Ford Four common SEO problems with Shopify and How to Fix Them — As Shopify grows in popularity as an e-commerce platform, we are working with more clients utilizing it. As with every CMS and shopping cart, there are always little nuances with SEO issues. Here are some common issues and how to address them. Lexie Kimball
Lexie Kimball The Top 6 Social Media Trends of 2021 — If you haven’t firmed up your social media strategy for 2021, this infographic can help! It shows stats on what strategies are popular this year that you should take advantage of. Michael Hall
Michael Hall How To Audit Core Web Vitals — Core Web Vitals is fast approaching. You are probably aware that you can find offending pages in the CWV report in Google Search Console, however, the report only provides a sample of pages that need to be fixed. This method scans your site in great detail using Screaming Frog and the Pagespeed Insights API.

Search Scoop: Week of February 15th

Adam Henige
Adam Henige Google Algo Update? Yay or Nay? — This may be a first. Search Engine Roundtable shows some numbers that scream, “There was an algorithm update!” Meanwhile, I ask our staff, “Anybody see any big swings in rankings?” Everyone shrugs. I guess our clients were immune to this one? Or…maybe it wasn’t a thing? Jerod KaramJerod Karam Can’t Find the Name of a Song? Just Hum or Whistle the Melody to Google — Fresh from the “What Will They Think of Next” Department… Apparently, you have to have the Google search app installed. If you’re on Android you’re in luck. You have to download the specific app if you want to test it on iPhone. I’m too lazy. Tell me how well it works. Joe Ford
Joe Ford Google Search dark theme mode expands but search ads are hard to distinguish — In today’s version of news that surprises no one… Google has just released a dark mode version of its SERP. On this, ads are even harder to determine against organic results. Shocking. Kelli KaufmanKelli Kaufman What Are Traffic Bots? How Traffic Bots Are Causing Havoc Online — Have you ever had a huge spike in your website’s traffic in the matter of a single day? It could be likely that bot traffic is to thank for the spike. This article details what bot traffic is and the difference between good and bad traffic from bots. Lexie Kimball
Lexie Kimball How to Find Related Keywords and How to Use Them — If you’re finding yourself with a short keyword list that you want to expand, use this article to help you find more target keywords. Then learn how to implement them into your site’s content. Michael Hall
Michael Hall The B2B Content Marketing Report — Some interesting numbers from this study. One that stands out in particular to me is that there’s a huge variance in organic traffic levels for B2B blogs. The median visits from organic traffic are 280, but the top 10% recieve 22,000. If you’re a B2B and are not utilizing your blog, you may be missing out on a large number of visits from your target audience.

Search Scoop: Week of December 21st

Happy Monday!

Here are this week’s Search Scoop articles:


Adam Henige
Adam Henige
Google My Business: New Features, Updates and Tests Roundup — There are a head-spinning amount of changes happening in Google My Business and local search these days. BrightLocal does a good job of summarizing the latest changes.
Jerod Karam
Jerod Karam
Mozilla research: Browsing histories are unique enough to reliably identify users — ….and freshly in from the “just one more g*#$@mn f#*$ing thing to do” department… Mozilla conducted an experiment with 52,000 volunteer participants. The object was to see if only the domain names listed in your browsing history could accurately identify an individual. SPOILER ALERT: You bet your sweet ass it was enough information. With as few as 50 domains (in some cases) from your browsing history, they could reliably identify specific users. Looks like we need to add “clear browsing history” to our list of weekly chores…
Joe Ford
Joe Ford
Google Ads moves campaign goal metric — Google continues to push Optimization Scores, because well, it makes them more money. In an effort to do this, it has moved around where these optimization scores are showing and moved other critical goal sets. Luckily, for now, you can reset these column changes. As the author so aptly points out: “But keep in mind, they are no substitute for your true metrics, which should be about the return on investment for your campaign spend and if those ads are converting to real sales.”
Kelli Kaufman
Kelli Kaufman
The Future of SEO Lies in the “Messy Middle” of the Purchase Journey — Ever heard of the “messy middle” in a person’s purchase process? Well, SEO can come into play here and help drive consumers to make the purchase if they are on the fence. See how it’s done here.
Lexie Kimball
Lexie Kimball
Style Guide: How to Write One for Your Brand — If creating content or starting a blog is on your company’s 2021 to-do list, might I suggest creating a style guide first? Having a style guide will help your company have consistent messaging and branding which can help bring readers back again and again.
Michael Hall
Michael Hall
14 Link Building Secrets from a Technical SEO Expert — Some nice link building tips from WordStream. Many are fairly basic link building ideas, but they provide actionable tips for many of the methods. Bet you’ll find something in here that you haven’t tried before!

Search Scoop: Week of November 23rd

Adam Henige
Adam Henige How to Optimize for Google Featured Snippets [Research] — One of the biggest ongoing changes to your organic CTR comes from changes in SERPs. Nothing impacts that more than featured snippets these days. SEMrush pulled together a mountain of information to help make sense of the current featured snippet landscape. Well worth a read. Jerod Karam
Jerod Karam What to Do About the Data Leak That Hit 8 Major Hotel Booking Sites — Another day, another data breach. If you’ve ever used a major booking site such as Expedia, Hotels.com, Booking.com, etc. to plan your travel, be hyper-vigilant about your credit/debit card statements moving forward. Just today my bank called me because someone tried to make five separate charges totaling about $300 using my bank card at Chick-Fil-A. I like me some fried chicken sandwiches…but not that much! DON’T GET COMPLACENT! Joe Ford
Joe Ford Google’s Auto Applied Recommendations catch advertisers, agencies off guard — This article hit very close to home as I saw this occur to one of my accounts. It was switched to Maximize Conversions out of nowhere…with no change history! Kelli Kaufman
Kelli Kaufman 6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs — A good SEO content checklist to have nearby when headed into 2021. There is always room for improvement when it comes to your content. Lexie Kimball
Lexie Kimball Rank Math Review – Why I Ditched Yoast For RankMath — We’re pretty avid Yoast supporters at Netvantage but recently learned about Rank Math. Learn more about the new SEO plugin that many are turning to. Michael Hall
Michael Hall Link Building & Anchor Text: 3 Things You Need to Know — When it comes to link building, anchor text is important – it can both help or hurt your site. Anchor text helps search engines categorize content, but over-optimizing anchor text could lead to a penalty from Google. So where’s the middle ground? This post is a great read for understanding the current situation of anchor text heading into 2021.

Search Scoop: Week of October 12th

Adam Henige
Adam Henige Introducing Linkbuidr – A WordPress Plugin for Automating Content Promotion — If you blog frequently and do a lot of outbound linking in your posts, this free WordPress tool can make promoting yourself quite a bit easier. Jerod Karam
Jerod Karam Google launches Chrome extension for ad transparency, Trust Token API — Google isn’t going to stop showing you ads and they’re not going to stop collecting information about you. They ARE however trying to make it easier for you to understand why you’re seeing certain ads and where those ads are coming from. This only works on Chrome (of course) but I guess something is better than nothing. Joe Ford
Joe Ford What the holiday shopping season will look like in 2020 — It’s easy to forget in the midst of all going on in the world that the holiday marketing season is going to be upon us soon. In fact, it’s already here. This article provides some great insights on what holiday 2020 email may look like this year. Kelli Kaufman
Kelli Kaufman Google My Business Updated With Search Results Data — There are some helpful changes coming to Google My Business including detailed performance reports that can help you better optimize your listing. Learn more about these reports and how you can use them here. Lexie Kimball
Lexie Kimball How to Choose Google My Business Categories (With Cool Tools!) — The categories you choose for your Google My Business listing play a big role in your listing ranking when users search. This article will help you pick the right categories for your listing with keyword research and a few handy tools! Michael Hall
Michael Hall How to Find Internal Linking Opportunites at Scale — It’s common knowledge that creating internal links toward your high-priority pages is important. But how do you find these internal linking opportunities? Is there a way to find them at scale? This post lays out some great tactics and is a must-read before you embark on any internal linking adventures.

Search Scoop: Week of August 31st

Adam Henige
Adam Henige Three Ways a Pipe or Dash in Title Tag Makes a Difference — I’ve always been a proponent of using a pipe in page titles and a lot of other experts agree. You might be surprised as to why and how this makes a difference in your SEO, however. Jerod Karam
Jerod Karam Apple may have just changed a key part of how the internet works — Apple just announced that they’re REDUCING the validity period for TLS certificates down to 368 days…that’s over a year for you non-math-inclined people… The certificate authorities are all up in arms about it–they want it to be longer. Why in the hell would you make a security certificate valid for anything more than a year? …and why would the CAs give a damn how often certificates renew? I admit, I’m tired as hell right now…but I don’t think Apple’s move is aggressive enough and I can’t figure out what the CAs are complaining about. Joe Ford
Joe Ford 2020 Google paid search trends that have nothing to do with the pandemic — The author did an excellent study of broad search trends that occurred during the COVID-19 pandemic and over the last few years, including tablet usage and shopping ads. However, the one standpoint for me was the analysis of keyword match types and those trends. Included in this is how Google is now grouping and triggering impressions for what is considers to be exact match queries, which are not indeed exact match. This is a troubling trend. Kelli Kaufman
Kelli Kaufman Why Listing Accuracy is Important — Having accurate information across the web for your business is so extremely important. Yes, it can be a time-consuming task if you aren’t investing in YEXT or a similar service but in terms of SEO, it is so worth keeping up with it for your business in the end. Lexie Kimball
Lexie Kimball How to Optimize Your Site for Q&A: A Guide to Key Tactics & Tools — The Q&A strategy has become pretty popular and successful for the Netvantage team. If you haven’t considered implementing questions and answers into your website or blog, I would highly recommend reading through this article to get you started. Michael Hall
Michael Hall How to Determine the Value of a Backlink — Not all links are the same as some provide a lot more value than others. But how do you go about determining the value of a backlink? This article goes into some of the conventional ways that are used to assess a backlink profile as well as methods more suited for 2020 and beyond.

Search Scoop: Week of July 6th

Adam Henige
Adam Henige The Local SEO Cheat Sheet [Free PDF Download] — This isn’t anything earth shattering, but if you do local SEO for your business this downloadable cheatsheet is a handy reminder of which boxes you need to check to be set up correctly for local search, especially in Google My Business. blank
Jerod Karam Using cPanel’s Addon Domains? There’s A Footprint that links your sites together — Do you suspect that your competitor is using a PBN? …or you’re just curious about things and want to poke around? You might be able to sniff it out using this technique. blank
Joe Ford 5 Best Practices to Make the Most of Audience Targeting — Audience targeting is becoming more and more important in the PPC campaigns I manage, and we obviously incorporate it into any of our display campaigns. Here are 5 simple common sense suggestions for audience targeting. blank
Kelli Kaufman How to Measure Link Building ROI — Have you went through all the work of a link building campaign and now that it’s all said and done, what do you do now? This post walks you through the process of measuring ROI for all the work you just did. blank
Lexie Kimball Blog post checklist: how to optimize for search engines — Creating blog content, but it isn’t turning into traffic? Make sure it has been optimized for search engines using this checklist from Yoast. blank
Michael Hall 63 SEO Statistics for 2020 — The average cost of buying a link is $361.44, 73.6% of domains have reciprocal links, and around 8% of search queries are phrased as questions. Read through 60 more SEO statistics in this very interesting post.

Search Scoop: Week of June 22nd

Adam Henige
Adam Henige Cumulative Layout Shift – Overview of 2021 Google Ranking Factor — It’s rare when you get a head’s up from Google, but Cumulative Layout Shift is coming, and Search Console will tell you how you’re doing in the Core Web Vitals section. blank
Jerod Karam Hackers can access your mobile and laptop cameras and record you: cover them up now — The fact that I even have to bring this up makes me hang my head and sigh. I don’t like where our world is in regard to digital privacy but…this is where we are. Take care of yourselves…. blank
Joe Ford Data Hub: Coronavirus and Marketing [Updated] — Beyond PPC, a broader look at the marketing spend and strategy trends that are shifting during the COVID-19 crisis, including some interesting survey data of marketers. blank
Kelli Kaufman 11 Reasons Why You Should Use Google Tag Manager — If you aren’t a web developer and you are trying to do the most with your SEO, Google Tag Manager should be a good friend of yours. If you haven’t heard of it, check it out and see how it can help streamline the process of manually inserting tags and html code on your site. blank
Lexie Kimball Backlink Analysis: How to Spot Quality and Toxic Backlinks — The quality of backlinks has long been important. If your website is struggling to rank well in the search results, it might be a good idea to review your website’s backlinks. Use this guide to help you determine what links are good and which should be removed. blank
Michael Hall 4 Reasons to Build More Links From the Same Website — As link builders, we place a strong focus on getting links from new websites – increasing the number of referring domains. While that’s important, there are many reasons to try to get more links from domains that are already linking to your site.

Search Scoop: Week of May 25th

Adam Henige
Adam Henige How Google SERP Layouts Affect Searching Behavior — With all of the different variations of the Google SERP available today this data is extremely interesting as 20 participants’ behavior was closely measured to see what they looked at, where they clicked, and how deeply they interacted. The big takeaway? Featured snippets greatly impact where users click. blank
Jerod Karam How to make your own personal VPN in under 30 minutes — If you are worried about prying eyes and don’t trust commercial VPN providers, this is a good alternative–a roll-your-own VPN solution. I don’t use a VPN as often as I should but it’s always in the back of my mind… blank
Joe Ford Remarketing Playbook: 8 Types of Remarketing You Should Be Doing — Customer segmentation in remarketing is critically important. Don’t just have a blanket audience for your users! blank
Kelli Kaufman How To Reach Out To Influencers So They Can’t Say No — Diving into influencer marketing during this time to get your product out there? Here’s a complete guide to follow if you want to get your product in the hands of an influencer without them saying no. Spend your marketing budget wisely and receive a great ROI with influencer marketing. blank
Lexie Kimball What Are Meta Descriptions and How to Write Them — Back to basics with this article. Learn what meta descriptions are and then how to write them for both your audience and Google. blank
Michael Hall How FOX.com Optimizes for Branded Search Traffic — When SEOs talk about increasing traffic via organic search, they’re usually talking about non-branded searches. However, a huge part of a site’s organic search engine traffic comes from branded searches. You may be ranking #1 for those keywords, but if your competitors do a good job of optimizing for your keywords, then you may be seeing lower CTRs and below average user engagement numbers for your branded keywords.