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Tag: Week

Search Scoop: Week of March 29th


Adam Henige
Adam Henige Going One Step Deeper into GA — Always love new Google Analytics hacks – this list includes some new ones to me like pulling Core Web Vitals numbers into GA. Very cool tips here. Jerod Karam
Jerod Karam Here’s how to organize your digital life before you die. — This is good advice for anyone. Personally, I use 1Password for all my passwords and other secure information. If I get run over by a bus, two of my close buddies and trusted confidants have the password and access keys to get into my password vault. I also have absolutely nothing on my computer desktop except one folder named “Open In Case Of Death.” Between that folder and the 1Password vault, I feel comfortable that the right people will be able to get into the right accounts easily. Joe Ford
Joe Ford Here’s What the ioS 14 Update Means For Your Facebook Ads — The big fight among the Big Cap tech companies that run our lives continue, as Facebook and Apple are clashing in regards to the latest iOS14 updates. Find out what this update means for pixels and your ability to run retargeting and lookalike audience campaigns. Kelli Kaufman
Kelli Kaufman 25 Clever Content Marketing Examples with Amazing Results — Need a refresh to your content marketing campaign? This article has great examples of content marketing that worked successfully. From blogging to video marketing, there is a little inspiration for everything here. Lexie Kimball
Lexie Kimball 19 Most Common SEO Errors That Hurt Your Rankings — If you have errors on your website, they might be hurting your rankings. Learn the most common SEO errors that could potentially be keeping you from beating your competition. Michael Hall
Michael Hall Local Pack-O-Meter — Created by Local SEO Guide, the Local-Pack-O-Meter uses data from 60 million US Google search queries to provide SERP stats of the queries. For example, you can see changes in SERPs that display local packs over time (which has increased in recent months).



Search Scoop: Week of March 1st


Adam Henige
Adam Henige New Google Search Console Associations — While you have some flexibility in combining properties within Google Analytics, the same can’t be said for Search Console…until now? Jerod Karam
Jerod Karam 23 Google Search Tips You’ll Want to Learn — As search professionals, I guarantee that you’ll know some of these–maybe all of them. Still, there were a couple of the more obscure Google commands that were new for me. Check ’em out. Let me know what you think. Joe Ford
Joe Ford Four common SEO problems with Shopify and How to Fix Them — As Shopify grows in popularity as an e-commerce platform, we are working with more clients utilizing it. As with every CMS and shopping cart, there are always little nuances with SEO issues. Here are some common issues and how to address them. Lexie Kimball
Lexie Kimball The Top 6 Social Media Trends of 2021 — If you haven’t firmed up your social media strategy for 2021, this infographic can help! It shows stats on what strategies are popular this year that you should take advantage of. Michael Hall
Michael Hall How To Audit Core Web Vitals — Core Web Vitals is fast approaching. You are probably aware that you can find offending pages in the CWV report in Google Search Console, however, the report only provides a sample of pages that need to be fixed. This method scans your site in great detail using Screaming Frog and the Pagespeed Insights API.



Search Scoop: Week of February 15th


Adam Henige
Adam Henige Google Algo Update? Yay or Nay? — This may be a first. Search Engine Roundtable shows some numbers that scream, “There was an algorithm update!” Meanwhile, I ask our staff, “Anybody see any big swings in rankings?” Everyone shrugs. I guess our clients were immune to this one? Or…maybe it wasn’t a thing? Jerod KaramJerod Karam Can’t Find the Name of a Song? Just Hum or Whistle the Melody to Google — Fresh from the “What Will They Think of Next” Department… Apparently, you have to have the Google search app installed. If you’re on Android you’re in luck. You have to download the specific app if you want to test it on iPhone. I’m too lazy. Tell me how well it works. Joe Ford
Joe Ford Google Search dark theme mode expands but search ads are hard to distinguish — In today’s version of news that surprises no one… Google has just released a dark mode version of its SERP. On this, ads are even harder to determine against organic results. Shocking. Kelli KaufmanKelli Kaufman What Are Traffic Bots? How Traffic Bots Are Causing Havoc Online — Have you ever had a huge spike in your website’s traffic in the matter of a single day? It could be likely that bot traffic is to thank for the spike. This article details what bot traffic is and the difference between good and bad traffic from bots. Lexie Kimball
Lexie Kimball How to Find Related Keywords and How to Use Them — If you’re finding yourself with a short keyword list that you want to expand, use this article to help you find more target keywords. Then learn how to implement them into your site’s content. Michael Hall
Michael Hall The B2B Content Marketing Report — Some interesting numbers from this study. One that stands out in particular to me is that there’s a huge variance in organic traffic levels for B2B blogs. The median visits from organic traffic are 280, but the top 10% recieve 22,000. If you’re a B2B and are not utilizing your blog, you may be missing out on a large number of visits from your target audience.



Get Your Website Ready for 2021 With These Web Week Deals


With the holiday season upon us and the end of the year in sight, we’re pleased to kick off Web Week at WP Engine with awesome deals and discounts from our partners!

Web Week—the week between Christmas and New Year’s—is typically a quieter period for many businesses, and at WP Engine, we encourage our customers to take advantage of this low-traffic time of year to make needed changes to their sites or experiment with new functionality.

As in years past, we’ve compiled some of the best offers out there for various WordPress products, themes, and plugins. Check out the offers below, starting with four months of free hosting on our annual shared plans!

If you have a WordPress service, theme, or plugin and a Web Week offer you would like to add to the round-up below, please send an email with the details of your offer to our partner management team at [email protected]. They will reply if your offer is a good fit! 

WP Engine 4 months free on annual shared plans

Brand Assets | WordPress Hosting by @WPEngine

WP Engine offers the best managed WordPress hosting platform to provide businesses and their brands the solutions needed to create remarkable sites and apps on WordPress.

Offer: Get 4 months free on annual shared hosting plans

Coupon Code: WEBWEEK2020

Dates Valid: December 21, 2020 – December 31, 2020


Genesis Pro 30% off first year of Genesis Pro

Genesis Pro is a WP Engine subscription plan that gives you access to advanced tools to help you build better sites faster. These tools include Genesis Blocks Pro, Genesis Custom Blocks Pro, the Genesis Framework, and more.

Offer: Get 30% off your first year of Genesis Pro

Coupon Code: SP3FREE

Dates Valid: December 21, 2020 – January 1, 2021


Codeable – $60 credit towards Codeable services

Codeable provides high-quality WordPress development services through highly vetted experts- anything from small site fixes/troubleshooting, plugin or theme customization, site speed optimization, to full site builds (and more).

Offer: Get $60 towards Codeable development services

Coupon Code: Click the link above

Dates Valid: Evergreen deal for WP Engine visitors


LifterLMS – 20% off LifterLMS products

LifterLMS helps course creators create, launch and scale high value online training platforms.

Offer: Get 20% off LifterLMS products

Coupon Code: WEBWEEK20

Dates Valid: December 21, 2020 – December 31, 2020


Imagely – 33% off

Imagely provides themes and plugins for your WordPress photography site.

Offer: Get 33% off Imagely themes

Coupon Code: XMAS33

Dates Valid: December 21, 2020 – January 4, 2021


Tag Team Design – Free 1 hour consultation

From concept to creation, Tag Team Design will walk you through every step of the web design, search engine optimization, mobile application development and online marketing process.

Offer: Get a free 1 hour consultation on your WordPress site

Coupon Code: FREECONSULTATIONTTD

Dates Valid: December 16, 2020 – January 16, 2021


WP Shopify – 30% off WP Shopify Pro

Sell and Build Custom Shopify Experiences on WordPress | WP Shopify

WP Shopify allows you to sell and build custom Shopify experiences on your WordPress site.

Offer: Save 30% off WP Shopify Pro and all extensions until January 1st, 2021

Coupon Code: WEBWEEK

Dates Valid: December 21, 2020 – January 1, 2021


MailOptin – 25% off

logo-mailoptin-update-blue-400x86 (1)

MailOptin is a WordPress plugin that acts as lead generation, email automation & newsletters, all within WordPress.

Offer: Get 25% off MailOptin

Coupon Code: XMAS25

Dates Valid: December 22, 2020 – January 1, 2021


Contextly – 50% off first year

Contextly is a recommendation plugin for WordPress, including ways to let readers follow topics on your site.

Offer: 50% off annual subscription for new customers

Coupon Code: HalfOff

Dates Valid: December 18, 2020 – December 31, 2020


iNNOV8 Website Solutions – 20% off new website

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From design & development, e-commerce, custom databases, website support & maintenance to search engine optimization (SEO), hosting and branding, iNNOV8 aspires to help businesses grow.

Offer: 20% of a new website design and development

Coupon Code: Make2021Count

Dates Valid: December 20, 2020 – January 31, 2021


Visit WP Engine’s Solution Center to find out more about our partners, as well as other WordPress solutions we’ve vetted and are proud to recommend.

Search Scoop: Week of December 21st


Happy Monday!

Here are this week’s Search Scoop articles:

 

Adam Henige
Adam Henige
Google My Business: New Features, Updates and Tests Roundup — There are a head-spinning amount of changes happening in Google My Business and local search these days. BrightLocal does a good job of summarizing the latest changes.
Jerod Karam
Jerod Karam
Mozilla research: Browsing histories are unique enough to reliably identify users — ….and freshly in from the “just one more g*#$@mn f#*$ing thing to do” department… Mozilla conducted an experiment with 52,000 volunteer participants. The object was to see if only the domain names listed in your browsing history could accurately identify an individual. SPOILER ALERT: You bet your sweet ass it was enough information. With as few as 50 domains (in some cases) from your browsing history, they could reliably identify specific users. Looks like we need to add “clear browsing history” to our list of weekly chores…
Joe Ford
Joe Ford
Google Ads moves campaign goal metric — Google continues to push Optimization Scores, because well, it makes them more money. In an effort to do this, it has moved around where these optimization scores are showing and moved other critical goal sets. Luckily, for now, you can reset these column changes. As the author so aptly points out: “But keep in mind, they are no substitute for your true metrics, which should be about the return on investment for your campaign spend and if those ads are converting to real sales.”
Kelli Kaufman
Kelli Kaufman
The Future of SEO Lies in the “Messy Middle” of the Purchase Journey — Ever heard of the “messy middle” in a person’s purchase process? Well, SEO can come into play here and help drive consumers to make the purchase if they are on the fence. See how it’s done here.
Lexie Kimball
Lexie Kimball
Style Guide: How to Write One for Your Brand — If creating content or starting a blog is on your company’s 2021 to-do list, might I suggest creating a style guide first? Having a style guide will help your company have consistent messaging and branding which can help bring readers back again and again.
Michael Hall
Michael Hall
14 Link Building Secrets from a Technical SEO Expert — Some nice link building tips from WordStream. Many are fairly basic link building ideas, but they provide actionable tips for many of the methods. Bet you’ll find something in here that you haven’t tried before!



Get lost in the Cyber Black Week madness!


If there is one day in a whole year evoking in all people without exceptions a similar urge to lose oneself in the shopping delights, it must be Black Friday. How about we make the appetites twice as much voracious by pushing the buying spree into the full Cyber Black Week marathon?

ModulesGarden has a gift for discovering what clients’ dreams are made of. This year we really outdid ourselves, ensuring they will instantly come true with a little aid of the mind-blowing 21% discount for the entire collection of our products. Should it be an annual license, an open source version, or both – do not let anyone stop you from snatching up the hottest modules you have had an eye for the last 12 months!

Cyber Black Week 2020 at ModulesGarden

Take a pleasurable stroll through our Marketplace and order any single WHMCS module your heart longs for – all necessary pricing arrangements have already been taken care of, so there are no extra steps required to pay less. As we want to give free rein to your software desires, we have unlocked the bonus that allows you to upgrade any active product into the unencrypted version at a price reduced not only by 100% of the amount you have previously paid for the license, but also by our impressive Cyber Black Week discount! Do you think one more reason to grasp the bargain would be too much already? We don’t think so either. Hence, there is absolutely no limit of how many items you can fill your shopping cart with. Trust us when we say, there will literally be no better time to give your WHMCS system a much needed power-up!

Brace yourself though: this spicy deal is just as appealing as it is limited in time, so be quick and stock up on your software supplies before the close of November!

Embark on a shopping odyssey!

 

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Rating: 5.0/5 (8 votes cast)

Get lost in the Cyber Black Week madness!, 5.0 out of 5 based on 8 ratings

About Joanna Byjoś

Sales & Marketing Team Leader



Search Scoop: Week of November 23rd


Adam Henige
Adam Henige How to Optimize for Google Featured Snippets [Research] — One of the biggest ongoing changes to your organic CTR comes from changes in SERPs. Nothing impacts that more than featured snippets these days. SEMrush pulled together a mountain of information to help make sense of the current featured snippet landscape. Well worth a read. Jerod Karam
Jerod Karam What to Do About the Data Leak That Hit 8 Major Hotel Booking Sites — Another day, another data breach. If you’ve ever used a major booking site such as Expedia, Hotels.com, Booking.com, etc. to plan your travel, be hyper-vigilant about your credit/debit card statements moving forward. Just today my bank called me because someone tried to make five separate charges totaling about $300 using my bank card at Chick-Fil-A. I like me some fried chicken sandwiches…but not that much! DON’T GET COMPLACENT! Joe Ford
Joe Ford Google’s Auto Applied Recommendations catch advertisers, agencies off guard — This article hit very close to home as I saw this occur to one of my accounts. It was switched to Maximize Conversions out of nowhere…with no change history! Kelli Kaufman
Kelli Kaufman 6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs — A good SEO content checklist to have nearby when headed into 2021. There is always room for improvement when it comes to your content. Lexie Kimball
Lexie Kimball Rank Math Review – Why I Ditched Yoast For RankMath — We’re pretty avid Yoast supporters at Netvantage but recently learned about Rank Math. Learn more about the new SEO plugin that many are turning to. Michael Hall
Michael Hall Link Building & Anchor Text: 3 Things You Need to Know — When it comes to link building, anchor text is important – it can both help or hurt your site. Anchor text helps search engines categorize content, but over-optimizing anchor text could lead to a penalty from Google. So where’s the middle ground? This post is a great read for understanding the current situation of anchor text heading into 2021.



Search Scoop: Week of October 12th


Adam Henige
Adam Henige Introducing Linkbuidr – A WordPress Plugin for Automating Content Promotion — If you blog frequently and do a lot of outbound linking in your posts, this free WordPress tool can make promoting yourself quite a bit easier. Jerod Karam
Jerod Karam Google launches Chrome extension for ad transparency, Trust Token API — Google isn’t going to stop showing you ads and they’re not going to stop collecting information about you. They ARE however trying to make it easier for you to understand why you’re seeing certain ads and where those ads are coming from. This only works on Chrome (of course) but I guess something is better than nothing. Joe Ford
Joe Ford What the holiday shopping season will look like in 2020 — It’s easy to forget in the midst of all going on in the world that the holiday marketing season is going to be upon us soon. In fact, it’s already here. This article provides some great insights on what holiday 2020 email may look like this year. Kelli Kaufman
Kelli Kaufman Google My Business Updated With Search Results Data — There are some helpful changes coming to Google My Business including detailed performance reports that can help you better optimize your listing. Learn more about these reports and how you can use them here. Lexie Kimball
Lexie Kimball How to Choose Google My Business Categories (With Cool Tools!) — The categories you choose for your Google My Business listing play a big role in your listing ranking when users search. This article will help you pick the right categories for your listing with keyword research and a few handy tools! Michael Hall
Michael Hall How to Find Internal Linking Opportunites at Scale — It’s common knowledge that creating internal links toward your high-priority pages is important. But how do you find these internal linking opportunities? Is there a way to find them at scale? This post lays out some great tactics and is a must-read before you embark on any internal linking adventures.



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My ISP (British BT) hasn’t refreshed their DNS for over a week. How can I keep this from happening?


For context, my website is hosted on GoDaddy, and the EU server is located in the Netherlands (https://check-host.net/ip-info?host=www.antimo.fm.it).

Somebody wrote me yesterday and they still see the website as it was over a week ago (which not only is outdated, it also doesn’t show the SSL which is a bigger issue still). A web research found many people having the same problem with BT over the years, and I posted on their forum hoping to get it solved there—especially since there’s nothing I can do myself, as far as I know?

But what I’m trying to understand here is: even if they solve this and flush the DNS cache, what’s to keep the same thing from happening in the future? Eternally grateful for help.