As consumers evolve in the ways they interact with new technology, building engaging, dynamic digital experiences has never been more important for businesses of all sizes.
Today’s digital consumers expect the digital experiences they interact with to be fast and engaging, and in this new digital paradigm, speed and agility are necessary to meet market trends head-on.
While some large, enterprise-level organizations continue to struggle with this new, faster model, a growing number of organizations are changing the way they work, and no longer rely on a single content management system (CMS) to power their digital experiences.
Using more than one CMS has a number of benefits, and as businesses increasingly invest in their online presence and the digital experiences they provide to audiences, this trend is expanding at an increasingly high rate.
To find out more about the adoption of multi-CMS use in the enterprise, WP Engine commissioned a new study, from independent technology market research specialist Vanson Bourne, to follow up on a similar survey from 2017, which asks key decision-makers from enterprises in the U.S. and the UK about their use of multiple CMSs, which ones they trust, and primary use cases, particularly around headless technology.
The results, which you can read more about here, may surprise you (hint: WordPress adoption is surging).
To find out more, join Vanson Bourne Senior Research Manager, Charlie Wood and WP Engine VP of Product Marketing and Events, Monica Cravotta on February 26 as they discuss industry trends around CMS usage, headless technology, and what enterprises are using different CMSs for.
Experience Level: Intermediate to Advanced
Duration: 45 minutes (including Q&A)
- Which CMS leads all others in primary and secondary usage
- What CMSs are being used most often with headless technology
- Why headless usage is growing in the enterprise
- Case study: hear how Samsung used headless technology on WordPress to quickly build a powerful News app and get it to market on their smartphones
For more information about the use of WordPress in the enterprise, check out this ebook, which offers a deep-dive on open source digital experience platforms (DXPs), and the way large-scale businesses are using these systems today to fuel consistent, engaging brand experiences across their digital touchpoints.