In the tech community there’s always some new meme on everyone’s mind. Often, presenters will try to be clever and title their talk with a catchy, cutesy title. This is a bad strategy and makes you look unprofessional. Don’t forget that even though the WordPress community is open and friendly, you are still giving a talk at a professional conference. A level-headed, professional attitude is what’s expected of you. It’s your responsibility to give a talk that will not be seen as a waste of time.
Your title should be enticing but also clearly define the purpose of your presentation and give your potential attendee some clue about what they’re going to learn. Take a look at that in list form:
- Value generating
It is possible to get all of that with a good title. Set some time aside to brainstorm about your presentation and find a title that best describes what you’re trying to accomplish.
Imagine the undesirable alternative: you have generated significant buzz for your talk based on a catchy title, but you deliver something different than what the attendees had in mind. People will be frustrated or actually walk out on your talk.
So take this home with you: don’t have a cutesy catchy title. Have an enticing title that accurately describes what you will be presenting. You would rather have a small, attentive audience than a large angry mob.