Whether you’re blogging for fun or profit, there are rules you want to abide by. This will make sure your blog has the best chance of getting discovered.
In this post, we’ll go over the ten commandments of blogging. Following these rules will give your site a shot at success.
Are you ready to start a blog? Let’s begin.
1. Thou Shall Follow Google’s Best Practices
As a blogger, you want your site to show up in the search results. And the best way of doing that is by sticking to Google’s best practices.
Google’s Webmaster Guidelines has all the information you need to start on the right track.
2. Thou Shall Post Regularly and Frequently
You need to set up a posting schedule. And you need to stick to it once it’s established. That way, your audience will know when to expect fresh content to arrive. It’s also good for SEO.
Once a week would be a good starting point.
But as you go on, you would want to post more often than that. If you can, try to publish a new post everyday especially if your blog has other contributors.
3. Thou Shall Find Your Voice
It’s also important to find your voice. Do not copy how other successful bloggers write. You need to stay true to yourself.
How do you do that?
Start by setting rules that you have to adhere to. Then look at your audience and see what they’re looking for. More often than not, you’ll find that someone else has already written about the topic you want to write about. In that case, find a unique angle and give your own take.
4. Thou Shall Leverage Visual Content
Having images, videos, infographics, charts, graphs, and other forms of media on your post will help retain your reader’s attention. It also promotes user engagement and helps you tell your story more effectively.
Venngage is a great tool for developing images and infographics for any type of post.
5. Thou Shall Engage With Your Audience
Find a way to interact with your audience through social media, forums, or the comments section. Answer their questions or simply say thanks. If they’re confused by something you wrote, use this chance to clarify what you meant.
If you have an analytics tool installed on your blog, you can refer to the data to find more about your audience.
You can invite loyal readers to contribute to your blog. Not only is it a good way of connecting with them, but you’re also able to publish new content.
Ask your followers to promote your posts on social media. It’s a fantastic way of getting new eyes on your blog site. If you have a mailing list, ask a reader for an email address where you could send newsletters.
6. Thou Shall Choose a Good Domain Name
A great domain name can make a great difference. For bloggers, their domain name is their brand. So you should choose your domain name wisely.
- What makes a great domain name? Here are some pointers:
- Use a .com domain extension as much as possible.
- Do not add special characters like hyphens.
- Avoid having numbers in your domain name.
- Keep your domain name short and easy to remember.
- Check if other brands or businesses are using a similar domain to avoid confusion.
Profit Blitz has a post on domain name ideas if you’re looking for inspiration.
7. Thou Shall Not Steal Content From Other Blogs
For obvious reasons, plagiarism is not cool with the blogging community. So only post original content. Search engines like Google punish sites that steal content once caught. It’s just not worth the risk.
8. Thou Shall Perform Keyword Research
Keyword research plays an important role in any type of site. You want to post content that people are actively searching for.
9. Thou Shall Check for Typos and Clarity
A post that has a crazy amount of typos can make your blog look unprofessional. Fortunately, there are online tools you can use to check your articles for misspellings and other grammatical errors.
10. Thou Shall Make Your Posts Easy to Read
Your readers will most likely use a phone to read your posts. So having long paragraphs might be a turnoff for them. Try to keep your paragraphs two to three sentences long.
Don’t make it hard for readers to scan through your post.
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